1.
Event Marketing 101:
Raising the Profile of
your Projects

2.
You have a great idea, a
passionate team, and
mind-blowing content
all set to deliver your attendees
an enriching event experience.

3.
Now, after all that hard work, you
have only sold 20% of your tickets
with 1 more week to go before
your event.

4.
Sounds familiar?

5.
It’s nail-biting because we all
know that “bad ticket sales can
happen to good people”.

6.
Beyond spending money on ads,
how do you let others outside of
your circles know of your event?

7.
Three experts weighed in and
shared their five key tips.

8.
KNOW THE MEDIA,
FOCUS ON RELEVANCE#1

9.
“The heart of media
engagement is to work
with the media to craft
sharable content.”
Judith Yeoh,
Head of Content and
Editorial at SAYS

10.
Those who simply focused on their
own product launch without
explaining how this interests the
readers are unlikely to get much
exposure from the media.

11.
Rengeeta Rendava from Mad Hat
Consult who handled the PR for
Ironman Malaysia and The Cooler
Lumpur Festival, uses a similar
approach.

12.
“Try to understand the particular
media you are pitching to, such as
their audience’s demographics,
and what they are primarily
interested in.”

13.
Craft your pitch according to
these factors.

14.
BE AUTHENTIC#2

15.
While relevance is key, one of the
fundamentals to good event
marketing is to present yourself
honestly to the media.

16.
With that, the passion and the
heart of the story will come
through naturally.

17.
If you are to work with a PR
agency, it is vital to work with
people who believe in your
project.

18.
Because ultimately the messaging,
beyond simply selling tickets, will
reflect on your brand.

19.
DO IT STEP-BY-STEP#3

20.
Both Rengeeta and Judith also
shared very practical and
actionable tips when
engaging media.

21.
In your email pitch, introduce who
you are, what you do and five
points about your event.

22.
Engage the media within the first
paragraph of your email. Email,
don’t call as this puts the journalist
on the spot.

23.
Keep it accessible, and send email
pitches in mid-noon to avoid the
morning rush and take advantage
of the post lunch lull.

24.
And then there’s the other media -
social media.

25.
FOCUS ON YOUR
TARGET AUDIENCE#4

26.
“To stand out from the
noise, it is important to
know your audience.”
Inbaraj Suppiah,
Creative Director at social media agency
Pixaworks Creative and organizer of
monthly meetup OpenCoffeeClub

27.
Make sure that the message is
targeted at them.

28.
Tools like Peatix is great for
audience targeting through its
recommendations platform.
CLICK TO
FIND OUT HOW

29.
BE CONSISTENT#5

30.
Inbaraj believes that organizers of
community events need to have
consistency.

31.
Be it in their online engagement,
such as on a Facebook group

32.
Be it in their online engagement,
such as on a Facebook group
and offline,
in the regularity of the events.

33.
With continuous engagement and
good content, will you be able to
maintain the vibrancy of the
community.

34.
As an example of good content,
Judith shared that “behind the
scenes” of event preparations can
generate great content for social
media sharing.

35.
Rehearsals, venue setup, and
pre-talk interviews make for
some amazing content.

36.
Videos are a great way for
potential audience to connect
with the event.
Click here to find out how you can
use video to promote your event!

37.
Inbaraj saw a spike in turnout
whenever he used video in his
promotional material online.

38.
Got your own event management
tools and tips to share with fellow
event organizers?
Tell us in the comments below!

39.
DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

40.
Suling Wong
Produced by
Yeap Mei Yi
Original article by

41.
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Event Marketing 101: Raising the Profile of your Projects