I want to tell you about pebb.ly campaign. But first how did we get here. In Nov 28th
1. Story -> Team
2. Need -> What does it do
3. Market ->Examples
4. Competitors -> Special sauce
5. Close -> price
1. Story -> Team
Startup Weekend
Team
Pebb.ly
Finished product
2. Need -> What does it do
No easy way to use this really popular communications medium to provide information.
Solution: is a way to send messages and receive them from lots of people.
So what is this?
This is the core of the product. specifically that means..
Responses are key
SMS is about resonse!
so is marketing!
Continuous, always on, engagement!
How does it work
First off peb.ly
For example -> Send SMS messages (like a ?) and...
gets response.
clarify -> Either/or!
So about a month ago we started to think about this send and respond.
Just like a website or IVR (as you know in telephony)
Already happening on Twitter and Facebook.
3. Market ->Examples
we saw this in the real world:
Entertainment
Broadcast:
-American Idol
survey:
-Ordering Pizza (papa johns)
Party promotions:
sms
Polling:
Precision polling
polleverywhere (SMS)
-Customer surveys (BOA)
4. Competitors -> Special sauce
What we had before:
you build campaigns. Build is the wrong word.
Start Up Costs$3,995
Ongoing Monthly Costs$1,500
.05
Set up your first interactive campaign in ...
Thats pebb.ly campaign a Campaign Marketing Platform !
Speed, #leanstartup:
Ad techs, pebb.ly Textmate.com:
Andy Abranhsom, Communicana (telephony), Larry lesser, PR tool company (San francisco), PR tool, Plug and play.
SWAT:
Background who we are, Investor presentation, audience.
Audience:
Size (100):
TMC: (telephony marketing Company)
ITexpo:
Startup camp:
Guru, entrepreneurs,start:
Financials:
Financials, teams, product, pain, market, opportunity, business models:
Define the telephony space: Voip, networking, component:
Who are we going after: Bank line,
Pitch: disruptive #leanstartup, Disruptive, RapidGrowth, Meaning from words isn’t, first out of gate.
Goats:
Enterprise heavy:
Virtual PBX???
Real time -> to SMS:
Mobile -> data
Mobile:
if by phone:
