2. One of the oldest yet still more effective techniques in
driving targeted prospects to sites and converting them
into buyers is information-based marketing. This is why
article writing, submissions and publications are at an all-
time high.
3. There are many tools that you can use to make the process
of distributing your articles easier. However, although this
is invaluable in getting your article exposed to more
sites, there are common mistakes that some people make
before submitting their articles to directories.
4. Let us take a look at the more common mistakes made in 3
key areas:
5. 1) Confusing the reason to promote articles with the
reason to write them.
6. In article writing, the main benefits of you promoting
them is branding, lead generation and promotion, which
are all part of your optimization efforts.
7. However, there is one reason why you write articles, and
that is to inform your audience about a subject. It is
greatly important that your article is based upon this
fact, or else you stand to fail in the promotional benefits
as outlined above.
8. Of course, it is also highly important that you figure out
how to get people to read you article, and then to click on
your site link in the resource box. I have produced a couple
of articles that cover these areas so please check them out
:-).
9. 2) Failing to realize and maximize the promotional
opportunities of article marketing.
10. You will more than likely already know that your article
can generate links back to your site from the article
directories themselves, and also from any sites who
publish your article from these directories. However, did
you know that you can attract more visitors and better
search engine results from the same article?
11. The first step to achieving this is to provide relevant
keywords at strategic places in the article. However, do
not overdo this. A good benchmark is to aim for between
a ten to fifteen percent keyword density. I won't go
further into this here as I've discussed this in other articles
but if you would like to find out more, look out for more of
my article marketing articles.
12. You shouldn't just aim for your article to be accepted by
article directories, but should ultimately aim for it to be
used by publishers who scour the directories for website
content. You should not underestimate the potential that
this can have on your promotional efforts, as many of
these publishers may have hundreds or thousands of
regular visitors who could then view your article.
13. Start out by having a plan of what you want achieved and
make sure that you reach your targets. It is important to
do this so that you can reap the maximum benefits of
every article that you write.
15. Maybe your only plan is to create an article and get links
back from article directories, and that any visitor that you
may get from this is fine.
16. Well you may need to think again. Many article
directoriesclamp down on the amount of articles that they
accept that are simply not up to standard. And even if a
poorly written, uninformative article does make it into the
article sites, then the potential of being picked up by
webmasters seeking quality content is certainly lost.
17. The benefits of one publisher with a hundred thousand
website visitors picking up your article should be enough
incentive for you to write an informative article. This is by
no means impossible, and you may find that this value is
conservative in what you may achieve from a number of
publishers running your article on their site.
18. Researching into a topic that is sought after is important.
There may be many readers of this article who will feel
that this information is all well and good but feel that they
cannot write an article well, or may not know enough
about a certain subject to write an article. This is by no
means a dead-end. There are many places where you can
research into a topic, or hiring a writer might be an option
worth considering.
19. The choice really is yours on how dedicated you are in
increasing the exposure of your article, and consequently
your website. On a basic level you can choose to gain a
few backlinks from article directories, or with a little more
effort you can enjoy massive exposure from providing
quality content.