Presentation at the 57th session of the Public Governance Comittee - “Towards Open Transparent and Inclusive Government”, Paris 11th April 2018. The Portuguese Strategy, namely from Ministry of Justice, to create a more transparent and inclusive government using digital transformation and a Marketing Communications strategy.

7. • tesla

8. • tesla

9. Becoming the best global entertainment distribution service licensing
entertainment content around the world. (…) Helping content
creators around the world to find a global audience.

11. FAST PACED PROTEST
MOVEMENTS

12. ANGER AND DISBELIEF

14. OECD: Government at a Glance 2017

15. OECD: Government at a Glance 2015

16. AND YET, TRUST IS ESSENTIAL FOR
DEMOCRACY

20. USA Facts.org

22. The process to restore Trust and
enhance collaboration between Citizens and
Government
(from our experience)

23. Gov Strategy:
results-oriented, transformational, open, co-created and inclusive (from heart)

25. Current status of measures – Action Plan for a closer Justice
Completed Undergoing Total
Online open data at dados.justica.gov.pt
Action plan for a closer, more
humane, innovatve and agile
Justice
150 measures

26. Communication
Setting a broader approach to
reach, engage different audiences

27. “If you don't give people information, they'll
make up something to fill the void”
Carla O’Dell

29. An act of sharing, bilateral, where
feedback is received.
Information, especially of a biased or
misleading nature, used to promote a
political cause or point of view.

30. Creating a coherent strategy, focused on results, tailored to
reach the different communication audiences
The main goal:
Promote a closer relation between Citizens and State, committed to a true Citizenship
model with information and engagement.
Government side
Inform and communicate with citizens,
promote accountability,
receive feedback and ideas,
foster debate
Public Administration side
new model of regular communication with citizens
and companies focused not on obligation but good
practices, counselling, explaining how to use services,
and service quality measuring to build trust in Justice

31. 1. Assuring proper digital usage
EC – eGovernment Benchmark 2017
High availability > low usage
Starting point of service digital funnel - example

33. Click service button
More Info
Get feedback
Online justice taxes calculator

34. 2. Delivering a message
in clear language for broader
reach

35. 36.48
38.9 39.5
53.6
31
19.4
7.62 8.8 6.9
10.9
4.1
7.4
Average List Action plan
website
List Ideas
submitted list
List justica.gov.pt List Government
and Events
List Internal
Mailing List 2017 - Results
Open Rate Click rate
3. Knowing the audience;
engaging with a better, humane
message

36. 4. Using social with the right content, avoiding a forced presence

37. 5.Participation with a human (automated) touch
+ 200 ideas
submitted
10% accepted

38. 6.Participation with a human (automated) touch

39. Culture: working with a new
approach, engaging with
public servants and citizens
to address problems

40. Prototyping for optimized Court front desks

41. Service-design methodologies, with co-creation workshops

42. New working places
that invite and inspire

43. Transparency and data
Useful and Reusable.

46. Measure. Learn
And start again

47. Permanent analytics with scorecards
and kpi’s goals, event setting

48. Trust
set by example, by the work developed, but also by how it
is communicated.
“These ideas will change Portugal”

49. Thank you.
Pedro Tavares
Pedro.tavares@mj.gov.pt
twitter.com/ptavares
justica.gov.pt
twitter.com/justica_pt