1. Social Follower Report
Key Metrics: @IBMbigdata | Jun - 26 - 2012
Total Followers
Total Followers
@IBMbigdata had 4,148 Twitter followers and we've classified the ones we could into
4,148 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Social Pull Pull is a good measure of how influential @IBMbigdata's audience is, compared to the
average Twitter account - 1x is average, 2x is twice as much as average, and so on.
IBM Big Data 17x Influence, for the purposes of this calculation, is gauged by how well connected
@IBMbigdata' followers are across sixty social sites, compared to the average
@IBMbigdata | Mar 16 2011
consumer. A higher Pull suggests you have important people in your audience, and
are thus better able to spread your message far and wide.
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Tweets 2,470
Followers 4,149
Following 763

2. Social Audience Composition
AUDIENCE
BREAKDOWN
IBM Big Data
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Audience Crossover
Insights:
@IBMbigdata and
@IBMbigdata-friends
share 566 followers.
Tweets 2,470
Followers 4,149
Following 763
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
@IBMbigdata's followers
has 2,024 connections
across all social media
platforms. Therefore,
@IBMbigdata can
potentially indirectly reach
3,191,696 (1,577 x 2,024)
Average
people.
Network Size
IBM Big Data
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Insights:
» 67% of @IBMbigdata's
consumer audience have 1-
500 connections.
Tweets 2,470
Followers 4,149
Following 763
Network Size
Breakdown

4. Audience Social Insights
Insights:
» @IBMbigdata's
consumer audience is
active on at least 2,267
social profiles and/or blogs.
Social Media Use
Insights:
» 25% of @IBMbigdata's
followers have LinkedIn
profiles.
IBM Big Data » @IBMbigdata's has
more followers who use
@IBMbigdata | Mar 16 2011 Quora than does the typical
Twitter user.
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Social
Memberships
Tweets 2,470
Followers 4,149
Insights:
Following 763 » 16% of @IBMbigdata's
consumer audience have
been identified as a *Geo
Location.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 78%
of @IBMbigdata's
followers, whose sex we
were able to determine
GENDER
IBM Big Data
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt Insights:
» 32% @IBMbigdata's
audience is between 36 -
45.
» *Statistics based on
14% of @IBMbigdata's
Tweets 2,470 followers, whose age we
were able to determine by
Followers 4,149 identifying through social
profile or public records
Following 763 AGE RANGE data

6. Audience Demographics Insights
Insights:
» Compared to the
average @IBMbigdata's
female followers tend to be
more in the 46 - 55 age
range.
AGE BY GENDER
IBM Big Data FEMALE
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Insights:
» Compared to the
average @IBMbigdata's
male followers tend to be
more in the 46 - 55 age
range.
Tweets 2,470
Followers 4,149
Following 763 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» @IBMbigdata has a
higher percentage of
followers from San
Francisco, California, USA
than the typical Twitter
user.
TOP 10 CITIES
IBM Big Data
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Insights:
» @IBMbigdata has a
higher percentage of
followers from
Massachusetts, USA than
the typical Twitter user.
Tweets 2,470
Followers 4,149
Following 763 STATES

8. Audience Geographic Insights
Insights:
» @IBMbigdata has a
higher percentage of
followers from USA than
the typical Twitter user.
COUNTRY
IBM Big Data
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Tweets 2,470
Followers 4,149
Following 763

9. Audience Interests Insights
Insights:
» Compared to the
average audience,
@IBMbigdata's audience's
top three interests are
Technology, Business, and
Science.
INTEREST
IBM Big Data
AFFINITY
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Tweets 2,470
Followers 4,149
Audience Education Insights
Following 763
Insights:
» @IBMbigdata's followers
attend Ivy League school's
more than the average
Twitter audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» @IBMbigdata's
consumer audience has a
medium level of income
compared to the average.
INCOME LEVEL
Insights:
» Compared to the
average audience
@IBMbigdata's top three
IBM Big Data industries are Software,
Education, and Fashion.
@IBMbigdata | Mar 16 2011
Talking about the challenges and approaches to
handling Big Data. Primarily managed by
@TheSocialPitt
Tweets 2,470
INDUSTRY
Followers 4,149
Following 763