@Strynatka has 788 total followers and we've mapped the digital footprints of every one of them. PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

1. Social Audience Report
Key Metrics: @Strynatka | Mar - 24 - 2012
Total Followers
Total Followers
@Strynatka has 788 total followers and we've mapped the digital footprints of every
788 one of them. We then segment the audience into Consumers, Businesses, Private,
and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
578 73% Consumers are defined as individuals who are publicly identifiable, determined by
Ryan Strynatka
over 30 factors.
@Strynatka | Nov 17 2008
Social Pull Social Pull
VP of Product Management @ Radian6. Newly
Pull is an audience-based metric that measures an audience's transparency, level
repatriated Canadian, product management and
of social participation and their total consumer reach, as compared to the average
marketing professional, avid traveler.
14x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 482 Insights:
Followers 788 @Strynatka has a high
consumer ratio compared
Following 673 to other accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@Strynatka and
@Strynatka-friends share
648 followers.
Audience Crossover
Audience Reach Insights
Ryan Strynatka
Insights:
@Strynatka | Nov 17 2008
On average each of
@Strynatka
fans/followers can
VP of Product Management @ Radian6. Newly potentially reach 12,552
repatriated Canadian, product management and people
marketing professional, avid traveler.
Average
Network Size
Tweets 482 Insights:
- 44% of @Strynatka's
Followers 788 consumer audience have
501 - 5k connections.
Following 673
Network Size
Breakdown

3. Audience Social Insights
Insights:
@Strynatka's 517
consumer audience is
active on atleast 3,130
social profiles and/or
blogs.
Social Media
Use
Insights:
46% of @Strynatka's
consumer audience has
Ryan Strynatka been matched to a
Facebook profile.
@Strynatka | Nov 17 2008
@Strynatka's consumer
audience uses Quora
more than the average.
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Social
Memberships
Tweets 482
Insights:
Followers 788
42% of @Strynatka's
consumer audience have
Following 673 been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
@Strynatka's audience is
72% male and 28%
female.
Ryan Strynatka GENDER
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler. Insights:
33% of @Strynatka's
audience is between 36 -
45.
Tweets 482
Followers 788
Following 673 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@Strynatka's female
audience is more in the
age range of 36 - 45.
AGE BY GENDER
Ryan Strynatka FEMALE
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Insights:
Compared to the average,
@Strynatka's male
audience is more in the
age range of 46 - 55.
Tweets 482
Followers 788
AGE BY GENDER
Following 673 MALE

6. Audience Geographic Insights
Insights:
@Strynatka has more
people from Saint John,
New Brunswick, Canada
than average.
TOP 10 CITIES
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Insights:
@Strynatka has more
people from
Massachusetts, USA than
average.
Tweets 482
Followers 788
Following 673 STATES

7. Audience Geographic Insights
Insights:
@Strynatka has less
people from USA than
average.
COUNTRY
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Following 673

8. Audience Interests Insights
Insights:
Compared to the averge
audience, @Strynatka's
top three interests are
Business, Technology,
and Politics.
INTEREST
Ryan Strynatka
AFFINITY
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
Followers 788
Audience Education Insights
Following 673
Insights:
@Strynatka's followers
attended 'Ivy League
college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@Strynatka'sconsumer
audience has a high level
of income compared to
the average.
INCOME LEVEL
Insights:
Compare to average
audience @Strynatka's
top three industries are
Hardware, Auto, and
Technology.
Ryan Strynatka
@Strynatka | Nov 17 2008
VP of Product Management @ Radian6. Newly
repatriated Canadian, product management and
marketing professional, avid traveler.
Tweets 482
INDUSTRY
Followers 788
Following 673