1. 1
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
@time_inc Follower Report
Key Metrics: @time_inc | October - 1 - 2012
Total Followers
5,500
@time_inc has 5,500 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
38x
Pull is a good measure of how influential @time_inc 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @time_inc 's followers are across sixty social sites, compared
to the average consumer. A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
time_inc's followers has
3,807 connections across
all social media platforms.
Therefore, time_inc can
potentially indirectly reach
6,689,076 (1,757 x 3,807)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 80%
of time_inc's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 35% time_inc's audience
is between 26 - 35.
- *Statistics based on 17%
of time_inc's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
time_inc's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
time_inc's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- time_inc has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4. 4
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- time_inc has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- time_inc has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, time_inc's
audience's top three
interests are Politics, Food,
and Sci-Fi/Fantasy.

6. 6
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
Audience Career Insights
INCOME LEVEL
Insights :
- time_inc's consumer
audience has a medium
level of income compared
to the average.
INDUSTRY
Insights :
- Compared to the average
audience time_inc's top
three industries are Media,
Entertainment, and
Fashion.

7. 7
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
Audience Education Insights
EDUCATION
TYPE
Insights :
- time_inc's followers
attend College/University
schools more than the
average Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- time_inc's consumer
audience is active on at
least 5,471 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 78% of time_inc's
followers have Facebook
profiles.
- time_inc's has more
followers who use LinkedIn
than does the typical
Twitter user.

8. 8
time_inc
@ time_inc | Jan 07 2009
Time Inc. is one of the largest branded media
companies in the world with influential brands
such as TIME, PEOPLE, SPORTS
ILLUSTRATED and Real Simple.
Tweets 2,081
Followers 5,500
Following 314
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 17% of time_inc's
consumer audience has
been identified as a
Blogger.