John Fernandez has 1,521 total followers on Twitter. 64% of his followers, which is 969 people, could be identified as Consumers, Businesses or Private accounts. His social audience pull is 34 times higher than average, which means his followers are more transparent, socially active, and connected than typical followers. The majority of his followers are male, between 36-45 years old, from New York, New York, USA, and have interests in Business, Literature, and Technology.

1. Social Audience Report
Key Metrics: @jfernandez | Mar - 24 - 2012
Total Followers
Total Followers
@jfernandez has 1,521 total followers and we've mapped the digital footprints of every
1,521 one of them. We then segment the audience into Consumers, Businesses, Private,
and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
969 64% Consumers are defined as individuals who are publicly identifiable, determined by
John Fernandez
over 30 factors.
@jfernandez | Apr 02 2007
Social Pull Social Pull
Director, Online Marketing at @intralinks. Also in
Pull is an audience-based metric that measures an audience's transparency, level
NYU's Marketing Management and Leadership
of social participation and their total consumer reach, as compared to the average
Program
34x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 4,677 Insights:
Followers 1,521 @jfernandez has a
average consumer ratio
Following 1,996 compared to other
accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@jfernandez and
@jfernandez-friends
share 970 followers.
Audience Crossover
Audience Reach Insights
John Fernandez
Insights:
@jfernandez | Apr 02 2007
On average each of
@jfernandez
fans/followers can
Director, Online Marketing at @intralinks. Also in potentially reach 20,146
NYU's Marketing Management and Leadership people
Program
Average
Network Size
Tweets 4,677 Insights:
- 34% of @jfernandez's
Followers 1,521 consumer audience have
501 - 5k connections.
Following 1,996
Network Size
Breakdown

3. Audience Social Insights
Insights:
@jfernandez's 813
consumer audience is
active on atleast 5,224
social profiles and/or
blogs.
Social Media
Use
Insights:
47% of @jfernandez's
consumer audience has
John Fernandez been matched to a
Facebook profile.
@jfernandez | Apr 02 2007
@jfernandez's consumer
audience uses Quora
more than the average.
Director, Online Marketing at @intralinks. Also in
NYU's Marketing Management and Leadership
Program
Social
Memberships
Tweets 4,677
Insights:
Followers 1,521
36% of @jfernandez's
consumer audience have
Following 1,996 been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
@jfernandez's audience
is 75% male and 25%
female.
John Fernandez GENDER
@jfernandez | Apr 02 2007
Director, Online Marketing at @intralinks. Also in
NYU's Marketing Management and Leadership
Program Insights:
33% of @jfernandez's
audience is between 36 -
45.
Tweets 4,677
Followers 1,521
Following 1,996 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@jfernandez's female
audience is more in the
age range of 46 - 55.
AGE BY GENDER
John Fernandez FEMALE
@jfernandez | Apr 02 2007
Director, Online Marketing at @intralinks. Also in
NYU's Marketing Management and Leadership
Program
Insights:
Compared to the average,
@jfernandez's male
audience is more in the
age range of 46 - 55.
Tweets 4,677
Followers 1,521
AGE BY GENDER
Following 1,996 MALE

6. Audience Geographic Insights
Insights:
@jfernandez has more
people from New York,
New York, USA than
average.
TOP 10 CITIES
John Fernandez
@jfernandez | Apr 02 2007
Director, Online Marketing at @intralinks. Also in
NYU's Marketing Management and Leadership
Program
Insights:
@jfernandez has more
people from Connecticut,
USA than average.
Tweets 4,677
Followers 1,521
Following 1,996 STATES

7. Audience Geographic Insights
Insights:
@jfernandez has more
people from USA than
average.
COUNTRY
John Fernandez
@jfernandez | Apr 02 2007
Director, Online Marketing at @intralinks. Also in
NYU's Marketing Management and Leadership
Program
Tweets 4,677
Followers 1,521
Following 1,996

8. Audience Interests Insights
Insights:
Compared to the averge
audience, @jfernandez's
top three interests are
Business, Literature, and
Technology.
INTEREST
John Fernandez
AFFINITY
@jfernandez | Apr 02 2007
Director, Online Marketing at @intralinks. Also in
NYU's Marketing Management and Leadership
Program
Tweets 4,677
Followers 1,521
Audience Education Insights
Following 1,996
Insights:
@jfernandez's followers
attended 'Ivy League
college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@jfernandez'sconsumer
audience has a high level
of income compared to
the average.
INCOME LEVEL
Insights:
Compare to average
audience @jfernandez's
top three industries are
Hospitality, Hardware,
and Technology.
John Fernandez
@jfernandez | Apr 02 2007
Director, Online Marketing at @intralinks. Also in
NYU's Marketing Management and Leadership
Program
Tweets 4,677
INDUSTRY
Followers 1,521
Following 1,996