@Rafe has 35,277 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).

1. Social Audience Report
Key Metrics: @Rafe | Mar - 31 - 2012
Total Followers
Total Followers
@Rafe has 35,277 total followers and we've mapped the digital footprints of every one
35,277 of them. We then segment the audience into Consumers, Businesses, Private, and
Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
20,561 58% Consumers are defined as individuals who are publicly identifiable, determined by
Rafe Needleman
over 30 factors.
@Rafe | Mar 06 2007
Social Pull Social Pull
CNET editor, startup reviewer, consumer
Pull is an audience-based metric that measures an audience's transparency, level
advocate.
of social participation and their total consumer reach, as compared to the average
97x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 7,632 Insights:
Followers 35,298 @Rafe has a average
consumer ratio compared
Following 1,464 to other accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@Rafe and @Rafe-friends
share 0 followers.
Audience Crossover
Audience Reach Insights
Rafe Needleman
Insights:
@Rafe | Mar 06 2007
On average each of
@Rafe fans/followers can
potentially reach 2,922
CNET editor, startup reviewer, consumer people
advocate.
Average
Network Size
Tweets 7,632 Insights:
- 54% of @Rafe's
Followers 35,298 consumer audience have
1- 500 connections.
Following 1,464
Network Size
Breakdown

3. Audience Social Insights
Insights:
@Rafe's 15851 consumer
audience is active on
atleast 97,160social
profiles and/or blogs.
Social Media
Use
Insights:
39% of @Rafe's
consumer audience has
Rafe Needleman been matched to a
Facebook profile.
@Rafe | Mar 06 2007
@Rafe's consumer
audience uses Quora
more than the average.
CNET editor, startup reviewer, consumer
advocate.
Social
Memberships
Tweets 7,632
Insights:
Followers 35,298
30% of @Rafe's
consumer audience have
Following 1,464 been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
@Rafe's audience is 76%
male and 24% female.
Rafe Needleman GENDER
@Rafe | Mar 06 2007
CNET editor, startup reviewer, consumer
advocate.
Insights:
34% of @Rafe's audience
is between 26 - 35.
Tweets 7,632
Followers 35,298
Following 1,464 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@Rafe's female audience
is more in the age range
of 36 - 45.
AGE BY GENDER
Rafe Needleman FEMALE
@Rafe | Mar 06 2007
CNET editor, startup reviewer, consumer
advocate.
Insights:
Compared to the average,
@Rafe's male audience is
more in the age range of
36 - 45.
Tweets 7,632
Followers 35,298
AGE BY GENDER
Following 1,464 MALE

6. Audience Geographic Insights
Insights:
@Rafe has more people
from San Francisco,
California, USA than
average.
TOP 10 CITIES
Rafe Needleman
@Rafe | Mar 06 2007
CNET editor, startup reviewer, consumer
advocate.
Insights:
@Rafe has more people
from California, USA than
average.
Tweets 7,632
Followers 35,298
Following 1,464 STATES

7. Audience Geographic Insights
Insights:
@Rafe has more people
from USA than average.
COUNTRY
Rafe Needleman
@Rafe | Mar 06 2007
CNET editor, startup reviewer, consumer
advocate.
Tweets 7,632
Followers 35,298
Following 1,464

8. Audience Interests Insights
Insights:
Compared to the averge
audience, @Rafe's top
three interests are
Technology, Business,
and Politics.
INTEREST
Rafe Needleman
AFFINITY
@Rafe | Mar 06 2007
CNET editor, startup reviewer, consumer
advocate.
Tweets 7,632
Followers 35,298
Audience Education Insights
Following 1,464
Insights:
@Rafe's followers
attended 'Ivy League
college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@Rafe'sconsumer
audience has a high level
of income compared to
the average.
INCOME LEVEL
Insights:
Compare to average
audience @Rafe's top
three industries are
Software, Technology,
and Hardware.
Rafe Needleman
@Rafe | Mar 06 2007
CNET editor, startup reviewer, consumer
advocate.
Tweets 7,632
INDUSTRY
Followers 35,298
Following 1,464