1
targetcasttalks
@ targetcasttalks | Apr 27 2010
Built For Strong Independent Brands
Tweets 2,319
Followers 725
Following 2,000
@targetcasttalks Follower Report
Key Metrics: @targetcasttalks | October - 1 - 2012
Total Followers
725
@targetcasttalks has 725 Twitter followers and we've classified the ones we could into Consumer,
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
anonymous and spam accounts, which we do not factor into our audience metrics.
Social Pull
23x
Pull is a good measure of how influential @targetcasttalks 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @targetcasttalks 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2
targetcasttalks
@ targetcasttalks | Apr 27 2010
Built For Strong Independent Brands
Tweets 2,319
Followers 725
Following 2,000
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
targetcasttalks's followers
has 13,803 connections
across all social media
platforms. Therefore,
targetcasttalks can
potentially indirectly reach
4,140,750 (300 x 13,803)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 86%
of targetcasttalks's
followers, whose sex we
were able to determine.
AGE RANGE
Insights :
- 34% targetcasttalks's
audience is between 36 -
45.
- *Statistics based on 21%
of targetcasttalks's
followers, whose age we
were able to determine by
identifying through social
profile or public records
data.

3
targetcasttalks
@ targetcasttalks | Apr 27 2010
Built For Strong Independent Brands
Tweets 2,319
Followers 725
Following 2,000
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
targetcasttalks's female
followers tend to be more in
the 46 - 55 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
targetcasttalks's male
followers tend to be more in
the 46 - 55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- targetcasttalks has a
higher percentage of
followers from New York,
New York than the typical
Twitter user.

4
targetcasttalks
@ targetcasttalks | Apr 27 2010
Built For Strong Independent Brands
Tweets 2,319
Followers 725
Following 2,000
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- targetcasttalks has a
higher percentage of
followers from New York
than the typical Twitter
user.
TOP 5
COUNTRIES
Insights :
- targetcasttalks has a
higher percentage of
followers from USA than
the typical Twitter user.

5
targetcasttalks
@ targetcasttalks | Apr 27 2010
Built For Strong Independent Brands
Tweets 2,319
Followers 725
Following 2,000
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, targetcasttalks's
audience's top three
interests are Business,
Politics, and Technology.

6
targetcasttalks
@ targetcasttalks | Apr 27 2010
Built For Strong Independent Brands
Tweets 2,319
Followers 725
Following 2,000
Audience Career Insights
INCOME LEVEL
Insights :
- targetcasttalks's
consumer audience has a
medium level of income
compared to the average.
INDUSTRY
Insights :
Audience Education Insights
EDUCATION
TYPE
Insights :
- targetcasttalks's followers
attend College/University
schools more than the
average Twitter audience.

7
targetcasttalks
@ targetcasttalks | Apr 27 2010
Built For Strong Independent Brands
Tweets 2,319
Followers 725
Following 2,000
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- targetcasttalks's
consumer audience is
active on at least 1,114
social profiles and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 82% of targetcasttalks's
followers have Facebook
profiles.
- targetcasttalks's has
more followers who use
Quora than does the typical
Twitter user.
ONLINE
ACTIVITIES
Insights :
- 28% of targetcasttalks's
consumer audience has
been identified as a *Geo
Location.