1. The document analyzes metrics and demographics of the Twitter account @timarmstrongaol's followers as of September 22, 2012. It finds that the account has 2,437 followers, with a social pull of 31x, meaning the followers are 31 times more influential than average. 2. It analyzes the demographics of the followers, finding that 39% are aged 26-35, with female followers more likely to be 26-35 and male followers more likely to be 36-45. The top cities are in New York, the top states are in New York, and the top country is USA. 3. The followers have interests in politics, business, and food. Their top industries

1. 1
timarmstrongaol
@ timarmstrongaol | Jan 04 2010
Tweets 31
Followers 2,459
Following 19
@timarmstrongaol Follower Report
Key Metrics: @timarmstrongaol | September - 22 - 2012
Total Followers
2,437
@timarmstrongaol has 2,437 Twitter followers and we've classified the ones we could into Consumer,
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
anonymous and spam accounts, which we do not factor into our audience metrics.
Social Pull
31x
Pull is a good measure of how influential @timarmstrongaol 's audience is, compared to the average
Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of
this calculation, is gauged by how well connected @timarmstrongaol 's followers are across sixty social
sites, compared to the average consumer. A higher Pull suggests you have important people in your
audience, and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
timarmstrongaol
@ timarmstrongaol | Jan 04 2010
Tweets 31
Followers 2,459
Following 19
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
timarmstrongaol's followers
has 6,403 connections
across all social media
platforms. Therefore,
timarmstrongaol can
potentially indirectly reach
5,346,883 (835 x 6,403)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 86%
of timarmstrongaol's
followers, whose sex we
were able to determine.
AGE RANGE
Insights :
- 39% timarmstrongaol's
audience is between 26 -
35.
- *Statistics based on 19%
of timarmstrongaol's
followers, whose age we
were able to determine by
identifying through social
profile or public records
data.

3. 3
timarmstrongaol
@ timarmstrongaol | Jan 04 2010
Tweets 31
Followers 2,459
Following 19
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
timarmstrongaol's female
followers tend to be more in
the 26 - 35 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
timarmstrongaol's male
followers tend to be more in
the 36 - 45 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- timarmstrongaol has a
higher percentage of
followers from New York,
New York than the typical
Twitter user.

4. 4
timarmstrongaol
@ timarmstrongaol | Jan 04 2010
Tweets 31
Followers 2,459
Following 19
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- timarmstrongaol has a
higher percentage of
followers from New York
than the typical Twitter
user.
TOP 5
COUNTRIES
Insights :
- timarmstrongaol has a
higher percentage of
followers from USA than
the typical Twitter user.

5. 5
timarmstrongaol
@ timarmstrongaol | Jan 04 2010
Tweets 31
Followers 2,459
Following 19
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience,
timarmstrongaol's
audience's top three
interests are Politics,
Business, and Food.

6. 6
timarmstrongaol
@ timarmstrongaol | Jan 04 2010
Tweets 31
Followers 2,459
Following 19
Audience Career Insights
INCOME LEVEL
Insights :
- timarmstrongaol's
consumer audience has a
high level of income
compared to the average.
INDUSTRY
Insights :
- Compared to the average
audience
timarmstrongaol's top three
industries are Internet,
Technology, and Media.
Audience Education Insights
EDUCATION
TYPE
Insights :
- timarmstrongaol's
followers attend Ivy League
schools more than the
average Twitter audience.

7. 7
timarmstrongaol
@ timarmstrongaol | Jan 04 2010
Tweets 31
Followers 2,459
Following 19
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- timarmstrongaol's
consumer audience is
active on at least 2,896
social profiles and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 81% of timarmstrongaol's
followers have Facebook
profiles.
- timarmstrongaol's has
more followers who use
Quora than does the typical
Twitter user.
ONLINE
ACTIVITIES
Insights :
- 23% of
timarmstrongaol's
consumer audience has
been identified as a *Geo
Location.