1. @warbyparker Follower Report
Key Metrics: @warbyparker | October - 4 - 2012
@warbyparker has 26,698 Twitter followers and we've classified the ones we could into Consumer,
Total Followers
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
26,698 anonymous and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @warbyparker 's audience is, compared to the average Twitter
Social Pull
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
130x calculation, is gauged by how well connected @warbyparker 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
warbyparker
and are thus better able to spread your message far and wide.
@ warbyparker | Sep 26 2009
Boutique-quality prescription eyewear and
sunglasses for $95. We donate a pair of glasses Identified Audience
to someone in need for every pair sold. (Need
help? @WarbyParkerHelp.)
Tweets 14,121
Followers 26,699
Following 171
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
warbyparker's followers has
1,810 connections across
all social media platforms.
Therefore, warbyparker
can potentially indirectly
reach 22,551,186 (12,458 x
1,810) people.
AVERAGE
NETWORK SIZE
Audience Demographics
warbyparker
Insights :
@ warbyparker | Sep 26 2009 -*Statistics based on 86%
of warbyparker's followers,
whose sex we were able to
Boutique-quality prescription eyewear and determine.
sunglasses for $95. We donate a pair of glasses
to someone in need for every pair sold. (Need
help? @WarbyParkerHelp.)
SEX
Insights :
Tweets 14,121
- 47% warbyparker's
audience is between 26 -
Followers 26,699
35.
- *Statistics based on 16%
Following 171
of warbyparker's followers,
whose age we were able to
determine by identifying
through social profile or
AGE RANGE public records data.
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
warbyparker's female
followers tend to be more in
the 26 - 35 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
warbyparker's male
warbyparker followers tend to be more in
the 26 - 35 age range.
@ warbyparker | Sep 26 2009
Boutique-quality prescription eyewear and
sunglasses for $95. We donate a pair of glasses MALE
to someone in need for every pair sold. (Need FOLLOWERS BY
help? @WarbyParkerHelp.) AGE
Audience Geographic Insights
Insights :
Tweets 14,121 - warbyparker has a higher
percentage of followers
Followers 26,699 from Brooklyn, New York
than the typical Twitter
Following 171 user.
TOP 5 CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- warbyparker has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
STATES/PROVINCES
Insights :
- warbyparker has a higher
percentage of followers
warbyparker from USA than the typical
Twitter user.
@ warbyparker | Sep 26 2009
Boutique-quality prescription eyewear and
sunglasses for $95. We donate a pair of glasses TOP 5
to someone in need for every pair sold. (Need COUNTRIES
help? @WarbyParkerHelp.)
Tweets 14,121
Followers 26,699
Following 171
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, warbyparker's
audience's top three
interests are Fashion,
Food, and Art.
warbyparker
@ warbyparker | Sep 26 2009
INTEREST
AFFINITY
Boutique-quality prescription eyewear and
sunglasses for $95. We donate a pair of glasses
to someone in need for every pair sold. (Need
help? @WarbyParkerHelp.)
Tweets 14,121
Followers 26,699
Following 171
5

6. Audience Career Insights
Insights :
- warbyparker's consumer
audience has a medium
level of income compared
to the average.
INCOME LEVEL
Insights :
- Compared to the average
audience warbyparker's
warbyparker top three industries are
Fashion, Media, and
@ warbyparker | Sep 26 2009
Entertainment.
Boutique-quality prescription eyewear and
sunglasses for $95. We donate a pair of glasses
to someone in need for every pair sold. (Need
help? @WarbyParkerHelp.)
Tweets 14,121
INDUSTRY
Followers 26,699
Following 171
6

7. Audience Education Insights
Insights :
- warbyparker's followers
attend College/University
schools more than the
average Twitter audience.
EDUCATION
TYPE
Audience Social Media Usage
warbyparker Insights :
- warbyparker's consumer
@ warbyparker | Sep 26 2009 audience is active on at
least 42,243 social profiles
and/or blogs.
Boutique-quality prescription eyewear and
sunglasses for $95. We donate a pair of glasses
to someone in need for every pair sold. (Need
help? @WarbyParkerHelp.) SOCIAL MEDIA
USE
Insights :
Tweets 14,121 - 80% of warbyparker's
followers have Facebook
Followers 26,699 profiles.
- warbyparker's has more
Following 171 followers who use Quora
than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
7

8. Audience Social Media Usage [continued]
Insights :
- 24% of warbyparker's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Audience Cross Over
warbyparker @warbyparker and
@warbyparker-friends
@ warbyparker | Sep 26 2009 share 96 followers.
Boutique-quality prescription eyewear and
sunglasses for $95. We donate a pair of glasses
to someone in need for every pair sold. (Need
help? @WarbyParkerHelp.)
AUDIENCE
Tweets 14,121 CROSS OVER
Followers 26,699
Following 171
8