For more website reviews go to: http://conversionxl.com/category/website-reviews/ This week on ConversionXL Website Reviews, Peep analyzes a variety of sites to see if they pass the 5 second test. In other words, can you can't answer in 5 seconds the following questions: - Where am I? - What can I do here? - Why should I do it? You're not making the most of your website and design. Recommended Reading: ----------------------------------------- How People View Websites: http://conversionxl.com/10-useful-findings-about-how-people-view-websites/ How To Create A Unique Value Proposition: http://conversionxl.com/value-proposition-examples-how-to-create/ How To Come Up With A Value Proposition When What You Sell Isn't Unique: http://conversionxl.com/how-to-come-up-with-a-value-proposition-when-what-you-sell-isnt-unique/ --------------------------------------- Connect with us on Social: http://Twitter.com/PeepLaja http://Twitter.com/tommyismyname https://plus.google.com/+Conversionxl

1. ConversionXL reviews
5-Second Test

2. When people land on your site for the very
first time, they need to “get it” right away
•Where am I?
•What can I do here?
•Why should I do it?

4. What is this place:
SEO & Web
Design. I get that.

5. But I can’t trust
your design skills
since this looks like
2007
Are these buttons?
Gotta do better
What are these
bullets about?
Need to re-word
this.

7. No value
proposition,
takes a while
to figure out.
CTA hard to see
Relevancy!

9. But this will
ignored.
I get that it’s about
real estate
No value
proposition. Why
HotPads over
Craigslist, Zillow?
Now what?

11. I thought we got over
splash pages in 2006?
#fail

13. No idea what
this site is about
Unreadable

15. Is this the #1 benefit?
I get that it’s a software
I don’t get the “why” part

17. I’m not quite clear what
“online yard sale” is.

19. This headline could be
about anything. Following
paragraph unreadable.
Walk-in tubs! Got it.
But are you selling
the category or your
business?

21. Say specifically what this
site is about!
According to
whom?
Jumping the
gun here
What’s with the
empty white space?

22. Thank you
If you want to get your site reviewed, follow me on Twitter: @peeplaja
and Facebook: https://www.facebook.com/ConversionXL
http://conversionxl.com