For more website reviews visit: http://ConversionXL.com/category/website-reviews/
Tommy reviews Cheap Recipe Blog, and The Murray Group, an independent insurance agency out of Rochester NY for user friendliness & conversion oriented design.
When I judge “user friendly” design, I’m looking for the following factors:
- Is it easy to read?
- Are all of the elements in “familiar” places?
- Are the actions I’m supposed to take simple & clear?
This one was fun for me, because it played so well into the article we recently published on the effect of typography has on user experience, and really drove home the importance of some of our older pieces as well.
Recommended Reading:
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http://conversionxl.com/why-simple-websites-are-scientifically-better/
http://conversionxl.com/10-useful-findings-about-how-people-view-websites/
http://conversionxl.com/19-things-we-can-learn-from-numerous-heatmap-tests/
http://conversionxl.com/is-emotion-necessary-to-make-more-sales/
http://conversionxl.com/how-why-you-should-invest-in-getting-good-testimonials-w-examples/
http://conversionxl.com/making-the-most-of-your-drip-email-campaign-content-length-frequency/
http://conversionxl.com/lead-magnets-email-list-building-on-steroids/
http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/
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2. When I Talk About User Friendly Design
I’m asking
•Is The Typography Readable?
•How Easy Is It For Me To Find Standard Elements?
•Are The Actions I’m Supposed To Be Taking Clear?
3.
4. First Impression: This Is
Pretty Nice.
- Easy On The Eyes
- Big Bold Image
- Lots of Personality
16. By Bumping The H2 Size Up To 45 and Turning It Into a
Serif Font (in this case Baskerville)
We bring a more balance to the visual hierarchy and
make it clear this is a blog post.
17. On A Similar Note, by changing the size of the body
font from 13px to 16 px the body copy becomes much
easier to read.
Something I’m almost certain your readers would
appreciate as they are reading these recipes on their
phone.
18. Recommendations:
• Move elements around to live in more “intuitive” places
• Consider adjusting font sizes to be more readable from all screens
• Look into using web font services like Typekit or Fontdeck to allow the
characteristics of your site to be reflected in the typography
19. Recommendations:
Read These Articles:
•Why Simple Websites Are Scientifically Better
•10 Useful Findings About How People View Websites
•19 Things We Can Learn From Numerous Heatmap Tests
•Useful Value Proposition Examples
23. Cheesy Stock Photos
That Don’t Use Real
People Decrease Your
Credibility
(you’re a small agency who likely insures
“townies” show them, I’ll trust you more)
24. I didn’t roll over & say to my wife last night
“Honey, We NEED an Insurance Quote!”
I did however ask how we’d handle an
unexpected emergency.
25. Lengthen Your Sales Funnel.
Don’t go straight for the quote, instead offer a
resource that helps educate me on the kind of
insurance I might need.
26. Also Make it more
obvious what kinds of
insurance you offer by
moving these
27. to here
(this demonstration isn’t perfect, but it
it shows how the visual hierarchy helps
set up the rest of the elements on the
page.)
28. Also, do any of these
elements help sell
insurance?
If not, remove them
29. Recommendations:
• Start w/ small adjustments, but consider full redesign
• Use Testimonials, customer images & real stories for emotional
resonance
• Find ways to infuse personality into site design.
• Show individual agents so I can get a sense of individual personalities
• Offer resource to explain the benefits of each of insurance you offer
30. Recommendations:
Read These Articles:
•Is Emotion Necessary To Make More Sales?
•How & Why You Should Invest In Customer Testimonials
•Making The Most Of Your Email Autoresponder
•Creating An Awesome Lead Magnet
31. Previous Video
Is Your Website Getting In The Way Of Making Sales?
Actionable From Industry Experts
Interviews With Smart People
Click Here To Play Video Click To Watch
32. Thank you
For 13 Ways To Increase Your Conversions Right Now
visit
http://ConversionXL.com