6. Brand:
“Imagine the impact a distinctive and recognisable
brand would have in delivering key messages and
providing a platform from which to share a point of
view.”
Dragon Rouge London
the largest independent brand and design consultancy
13. Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.
> A youth focused, creative, learning &
enterprise organisation.
14. Brand Story:
> Bigga Fish founded by Nii Sackey in 1999.
> A youth focused, creative, learning &
enterprise organisation.
> Delivering a programme of music &
lifestyle events, averaging 800 14-21
year olds per event.
15. “Think Bigga is to be Bigga”
Nii Sackey
Director of Bigga Fish
17. Brand Story:
> BANG Edutainment founded by Jennifer
Ogole in 1999
> A social enterprise that helps & inspires
young people in the Borough of Brent.
18. Brand Story:
> BANG Edutainment founded by Jennifer
Ogole in 1999
> A social enterprise that helps & inspires
young people in the Borough of Brent.
> Specialising in training, youth
development & community radio.
19. Jennifer Ogole
CEO of Bang Edutainment
“Started BANG
Edutainment from
her living room”
20. Brand Story:
> BANG FM is Brent’s first community radio
station, on air since 2001.
21. Brand Story:
> BANG FM is Brent’s first community radio
station, on air since 2001.
> The only legal station playing urban
music in a transmission area that
reaches 300,000 adults.
22. Brand Story:
> BANG FM is Brent’s first community radio
station, on air since 2001.
> The only legal station playing urban
music in a transmission area that
reaches 300,000 adults.
> Enabled over 800 volunteers to get into
media broadcasting.
23. “Won the Nations &
Regions Award
(London Branch) for
Best Local Radio
Station in 2008”
Ivor Etienne
Head of BANG FM
51. Brand Positioning:
The place a brand adopts in its competitive
environment to ensure that individuals in its target
market can tell the brand apart from others.
52.
53.
54.
55. Brand Positioning:
“The new brand positioning acted as a basis for
developing a competency framework for client
servicing teams and proved the catalyst for a different
style of relationships both within the organisation and
with their clients.”
Dragon Rouge London
the largest independent brand and design consultancy
58. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m
59. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m
2004 - Reebok acquired The Hockey Company $330 m
60. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m
2004 - Reebok acquired The Hockey Company $330 m
2006 - Adidas-Salomon acquired Reebok $3.78 b
61. 1997 - Adidas acquired the Salomon Group $1.4 b
2003 - Nike acquired Converse $305 m
2004 - Reebok acquired The Hockey Company $330 m
2006 - Adidas-Salomon acquired Reebok $3.78 b
2009 - Retail sales grew 10% to € 1.906 b &
Gross profit increased 4% to € 1.116 b
62.
63. “The new Group will benefit from a more competitive
worldwide platform, well-defined and complementary
brand identities, a wider range of products, and a
stronger presence... The brands will be kept separate
because each brand has a lot of value and it would be
stupid to bring them together. The companies would
continue selling products under respective brand
names and labels"
Herbert Hainer
Chairman and CEO of Adidas-Salomon AG
64. Mission Statement:
“Our mission is to provide opportunities to young
people to fulfil their potential through the medium of
their creativity and the creative industries.”
65. Mission Statement:
“To be a nationally recognised youth development
company that addresses youth social exclusion
through music & media.”
68. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL
69. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL
FINANCIALLY SUCCESSFUL – INDEPENDENT
70. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL
FINANCIALLY SUCCESSFUL – INDEPENDENT
LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE
71. Vision:
YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE
DISNEY LAND - A BETTER FUTURE – POTENTIAL
FINANCIALLY SUCCESSFUL – INDEPENDENT
LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE
HAPPY STAFF & BENEFICIARIES - COMMERCIALLY
VIABLE
72. Vision:
CREATIVE LEADERS securing
A BETTER FUTURE for urban youths.
A FINANCIALLY SUCCESSFUL business that
ENCOURAGES POSITIVE CHANGE.
KEEPS STAFF & BENEFICIARIES HAPPY
73. Conclusion:
Branding Guideline
•Visual ie. Logos – How and when these are used.
•Corporate Identity – Type of font & tone of voice.
•Internal Comms – New methods in the office.
Data Organization
•Image & Data Folders – Ways to access info easily.