Presentation for my final assessment @ Dragon Rouge, Brand Consultants.

1. The Times. Apple. Nokia. Chubb. Sky. BP.
Evaluate the potential for these companies
to launch a financial services brand: a bank.
Who would you consider to have the most
appeal? And how would they go about it?

2. The Times. Apple. Nokia. Chubb. Sky. BP.
VALUE the POTENTIAL for these companies
to launch a FINANCIAL SERVICES BRAND:
A BANK.
Who would YOU consider to have the most
APPEAL? And HOW would they go about it?

4. GLOBAL GWP DOWN 1.3%

5. GLOBAL GWP DOWN 1.3%
DEBT £17,000 PER PERSON

6. GLOBAL GWP DOWN 1.3%
DEBT £17,000 PER PERSON
FRAUD £1.3bn

7. What do you
want from a
financial
service?

10. TRUST

11. TRUST
REASSURANCE

12. TRUST
REASSURANCE
SECURITY

14. SINCE 1818

15. SINCE 1818
48,000 - 2ml - £1.4bn ANNUAL SALES

16. SINCE 1818
48,000 - 2ml - £1.4bn ANNUAL SALES
SECURITY & FIRE PROTECTION

17. TRUST
STRENGTH
INTEGRITY

18. BRAND PLATFORM

19. BRAND PLATFORM

20. BRAND PLATFORM

21. BRAND PLATFORM

22. BRAND PLATFORM

25. STABILITY

26. STABILITY
ESTEEM

27. STABILITY
ESTEEM
LOYALTY

29. SINCE 1785

30. SINCE 1785
617,483 COPIES PER DAY

31. SINCE 1785
617,483 COPIES PER DAY
MIDDLE CLASS & BUSINESS DEMOGRAPHIC

33. JOIN THE DEBATE

34. JOIN THE DEBATE
ARE YOU MISSING WHAT’S IMPORTANT?

35. JOIN THE DEBATE
ARE YOU MISSING WHAT’S IMPORTANT?
TOP PEOPLE READ THE TIMES

36. JOIN THE DEBATE
ARE YOU MISSING WHAT’S IMPORTANT?
TOP PEOPLE READ THE TIMES
WHEN THE TIMES SPEAKS,
THE WORLD LISTENS

37. JOIN THE DEBATE
ARE YOU MISSING WHAT’S IMPORTANT?
TOP PEOPLE READ THE TIMES
WHEN THE TIMES SPEAKS,
THE WORLD LISTENS
HAVE YOU EVER WISHED
YOU WERE BETTER INFORMED?

38. JOIN THE DEBATE
ARE YOU MISSING WHAT’S IMPORTANT?
TOP PEOPLE READ THE TIMES
WHEN THE TIMES SPEAKS,
THE WORLD LISTENS
HAVE YOU EVER WISHED
YOU WERE BETTER INFORMED?
SUNDAY ISN’T SUNDAY
WITHOUT THE SUNDAY TIMES

42. CLARITY

43. CLARITY
CONSISTENCY

44. CLARITY
CONSISTENCY
CULTURE

46. SINCE 1990

47. SINCE 1990
9.3ml SUBS - £5.5ml ANNUAL SALES

48. SINCE 1990
9.3ml SUBS - £5.5ml ANNUAL SALES
TV, RADIO, HD, BROADBAND & MOBILE

50. DIRECT MARKETING

51. DIRECT MARKETING
BRAND COMMITMENT

52. DIRECT MARKETING
BRAND COMMITMENT
DIFFERENTIATE

55. ENGAGING

56. ENGAGING
ACCESSIBLE

57. ENGAGING
ACCESSIBLE
HUMAN

59. SINCE 1865

60. SINCE 1865
12,445 - 150 - £7bn ANNUAL SALES

61. SINCE 1865
12,445 - 150 - £7bn ANNUAL SALES
38% MARKET SHARE

66. RESPONSIBLE

67. RESPONSIBLE
PROGRESSIVE

68. RESPONSIBLE
PROGRESSIVE
SUSTAINABLE

70. SINCE 1909

71. SINCE 1909
4rd LARGEST - 96,000 - 100

72. SINCE 1909
4rd LARGEST - 96,000 - 100
£5bn BP Alternative Energy

76. RELEVANCE

77. RELEVANCE
EASE OF USE

78. RELEVANCE
EASE OF USE
INNOVATIVE

80. SINCE 1976

81. SINCE 1976
800,000 iMACs 139 DAYS - 220ml iPODs -
1bn DLs

82. SINCE 1976
800,000 iMACs 139 DAYS - 220ml iPODs -
1bn DLs
£7bn ANNUAL SALES

86. in conclusion