The marketing ecosystem today is pretty complicated. Marketing execs have moved upstream over the past decade, from making strategic decisions about markets, channels, partnerships and the brand to being responsible for customer insights, experience, and technology. To address this increase in accountability, marketing leaders must combine the right mix of strategy and technology that enables the four cornerstones of real-time marketing: relevance, business need, context, and consistency. Explore how far marketing has progressed toward the delivery of truly personalized customer experiences that deliver maximum revenue potential. In Q3 and Q4 of 2015, Pega and the CMO Council partnered on a study to address many of the issues around personalization and to better understand how marketers are making real-time decisions that directly impact customer engagement strategies and maximize revenue potentials. 

1. 1
Predicting Routes to Revenue
Identifying Real-Time Decisions for Business-Driving
Engagement
A study with the CMO Council

2. 2
Real-Time Marketing: The Delicate Balance of
Risk and Reward
The marketing ecosystem today is pretty complicated. Marketing execs have
moved upstream over the past decade, from making strategic decisions about
markets, channels, partnerships and the brand to being responsible for customer
insights, experience, and technology. To address this increase in accountability,
marketing leaders must combine the right mix of strategy and technology that
enables the four cornerstones of real-time marketing: relevance, business need,
context, and consistency.
Explore how far marketing has progressed toward the delivery of truly
personalized customer experiences that deliver maximum revenue potential.
In Q3 and Q4 of 2015, Pega and the CMO Council partnered on a study to address
many of the issues around personalization and to better understand how marketers
are making real-time decisions that directly impact customer engagement
strategies and maximize revenue potentials.
The following slides showcase the key findings from the study.

3. 3

4. 4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10
You’ve had a taste of the findings,
now download the full results:
www.pega.com/real-time

11. 11
twitter.com/pega
linkedin.com/company/pegasystems