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LLIIBBEERRAALLIISSAATTIIOONN IINN SSEERRVVIICCEESS 
1 
SSEECCTTOORR
2 
OOuuttlliinnee 
• Overview of Malaysia’s Services Industry 
• Modes of Supply 
• Liberalisation of the Services Sector 
• Malaysia’s Position in AFAS, WTO, FTAs 
• Issues pertaining to Services
3 
Overview ooff MMaallaayyssiiaa’’ss SSeerrvviicceess 
IInndduussttrryy 
• The Services Sector has been targeted as the new 
engine of growth under IMP3. 
• Total share of services in Malaysia’s GDP has grown 
by 9.7 per cent to 53.6 per cent in 2007 (Non- 
Government 46.7%) from 52.0 per cent in 2006 (Non- 
Government 45.3 %). 
• IMP3 targets an increase in the GDP contribution from 
50.5 per cent in 2005 to 59.7 per cent by 2020 to be 
achieved through: 
– an annual average investment of RM45.8 billion; 
and 
– an annual average growth of 7.5 per cent during 
the period.
IIMMPP33 TTaarrggeettss 
IMP3 
Targets 
2007 2006 2005 
GDP 
Contribution (%) 
59.7 
(Y 2020) 
46.7 45.3 44.6 
GDP Growth 
(% p.a.) 
7.5 p.a. 
construction: 
5.7%) 
9.7 7.2 5.4 
Investments 
(billion) 
RM45.8 
(p.a. 
RM65.4 RM55.5 RM57.7 
4
Trade Performance of the 
Services Sector 
Jan-June 
2008 
(RM bil.) 
2007 
(RM Bil.) 
% 
Growth 
2006 
(RM Bil.) 
% 
Growth 
2005 
(RM Bil.) 
Total 
Trade* 98.25 192.2 16.0 165.7 21.6 153.5 
Exports* 49.88 96.8 7.9 79.6 10.9 71.8 
Imports* 48.37 95.4 10.8 86.1 5.4 81.7 
Trade 
Balance* 1.51 1.4 n.a (6.5) n.a (8.6) 
5 
*Based on DOS and covered 3 categories: travel, transport and others.
6 
MMooddeess ooff SSuuppppllyy ooff SSeerrvviicceess 
• In the Trade in Goods, liberalisation is undertaken 
through: 
– reduction in tariffs; and 
– disbandment of Non-Tariff Barriers (NTBs). 
• In the services sector, liberalisation is undertaken 
through four modes of supply:
7 
44 MMooddeess ooff SSuuppppllyy 
MODES CRITERIA SUPPLIER 
PRESENCE 
Mode 1: 
Cross-border 
trade 
Service delivered within the 
territory of the Member, from the 
territory of another Member. The 
advancement of technology has 
made this possible. E.g. internet 
(e-trading) Service supplier 
not physically 
present within 
the territory of 
another Member 
Mode 2: 
Consumption 
abroad 
Service delivered outside the 
territory of the Member to a 
service consumer of the another 
Member. It involves the consumer 
traveling to the country in which 
the service is produced. E.g. 
tourism and education services.
8 
44 MMooddeess ooff SSuuppppllyy 
MODES CRITERIA SUPPLIER 
PRESENCE 
Mode 3: 
Commercial 
presence 
Service delivered by a service 
provider of one country through 
commercial presence in another 
country. E.g. FDIs 
Service supplier 
physically 
present within 
the territory of 
Service delivered by a service 
personnel of one country who 
travels to another country to 
provide the service. E.g. services 
provided by expatriates, business 
and professionals and foreign 
workers. 
Mode 4: another Member 
Movement of 
natural 
persons
9 
LLiibbeerraalliissaattiioonn ooff MMaallaayyssiiaa’’ss 
SSeerrvviicceess SSeeccttoorr 
• Liberalisation in the services sector is currently being 
undertaken in: 
– ASEAN: through the ASEAN Framework Agreement on 
Services – AFAS (full liberalisation to be undertaken by 
2015 and logistics 2013); 
– WTO: through progressive liberalisation (General 
Agreement on Trade in Services -GATS); 
– bilateral and regional FTAs: through progressive 
liberalisation and binding of commitments in GATS.
10 
PPrreeppaarraattiioonn ffoorr LLiibbeerraalliissaattiioonn ooff SSeerrvviicceess 
SSeeccttoorr 
• Strengthen domestic regulations 
• For non-regulated sectors, self-regulation is advised 
or if required, to advise the Government on 
regulatory requirements 
• Review regulations that impede services exports 
• Identify issues that impede the growth and 
development of services sub-sectors. Issues can be 
addressed in the MSDC for long-term 
competitiveness
Preparation ffoorr LLiibbeerraalliissaattiioonn ooff SSeerrvviicceess 
11 
SSeeccttoorr 
• Propose incentives that can assist the industry to become more 
competitive. Incentives are currently available through MATRADE 
and SMIDEC 
• Undertake mergers and acquisitions to strengthen the industry 
• Pursue MRAs with trading countries, in particular within ASEAN 
and FTA partner countries 
• Build local capacity and identify niche markets in areas where we 
have comparative advantage 
• Explore market access opportunities abroad through partnerships
12 
CCOOMMMMIITTMMEENNTTSS IINN AAFFAASS
AAFFAASS 
• Signed in 1995 
- to enhance and strengthen cooperation 
among service suppliers in ASEAN; 
and 
- progressively liberalise trade in services 
among ASEAN countries through 
reduction/elimination of restrictions. 
• AFAS adopts the structure and approach of General 
Agreement on Trade in Services (GATS) . 
13
PPrrooggrreessss ooff SSeerrvviicceess 
LLiibbeerraalliissaattiioonn UUnnddeerr AAFFAASS 
• Four Rounds of Services Negotiations have been 
completed: 
- First Round (1996-1998): 
1st Package – 1997; 2nd Package – 1998. 
- Second Round (1999-2001): 3rd Package. 
- Third Round (2002-2004): 4th Package. 
- Fourth Round (2005-2007): 
5th Package – 2006; 6th Package – 2007. 
• 7th Package signed at the end of 2008. 
14
PRIORITY SECTORS 
(ICT, tourism, healthcare, 
air travel and logistics) 
OTHER SECTORS 
(including professional 
services) 
2008 51% 2008 49% 
2010 70% 2010 51% 
2013 
(Logistic 
70% 2015 
70% 
Services) 
15 
EEqquuiittyy TTaarrggeettss aanndd PPaarraammeetteerrss 
((MMooddee 33))
16 
SSEERRVVIICCEESS NNEEGGOOTTIIAATTIIOONNSS IINN 
WWTTOO
SSeerrvviicceess NNeeggoottiiaattiioonnss iinn tthhee WWTTOO:: 
• Covered by the General Agreement on Trade in 
17 
Services (GATS) of the WTO. 
• Main objectives of GATS: 
- increased transparency and predictability of 
rules and regulations on trade in services; and 
- promote progressive liberalisation in services 
through successive rounds of 
negotiations. 
• Services negotiations undertaken on “request-offer” 
approach, on bilateral and plurilateral 
basis. 
• Liberalisation of commitments of members are 
multilateralised (applicable to all Members)
MMaarrkkeett AAcccceessss NNeeggoottiiaattiioonnss 
• Developed countries seek ambitious market access 
commitments and want: 
- Members to bind existing autonomous 
liberalisation 
- foreign equity ownership of at least 51% 
• Developing countries want: 
- progressive liberalisation of services sectors 
- market opening in sectors where they 
have export interest 
18
Malaysia’s Position 
• Prepared to undertake commitments under the 
principle of progressive liberalisation 
• Finalising the second revised Offer under Doha 
Round, encompassing 11 sectors and covering 85 
sub-sectors. 
19
FFRREEEE TTRRAADDEE AAGGRREEEEMMEENNTTSS ((FFTTAAss)) 
20
Approach to Services NNeeggoottiiaattiioonnss 
iinn FFTTAAss 
• Based on the principle of progressive liberalisation, 
commensurate with capacity of industry. 
• WTO plus 
• Based on domestic consultations – liberalisation to 
benefit domestic stakeholders 
• Cooperation elements added where relevant for 
capacity building and transfer of 
knowledge/technology 
21
FFTTAAss SSiiggnneedd 
• Bilateral: 
– Malaysia-Japan Economic Partnership 
Agreement (MJEPA) 
– Malaysia-Pakistan Comprehensive Economic 
Partnership Agreement (MPCEPA) 
• ASEAN + Dialogue Partners (where services 
packages have been concluded): 
– ASEAN - China (ACFTA) – 1st package 
– ASEAN - Korea (AKFTA) – Korea yet to ratify 
22
IISSSSUUEESS PPEERRTTAAIINNIINNGG TTOO SSEERRVVIICCEESS 
23
• A need for all Ministries to prepare a road-map for 
liberalisation of services under their respective purview 
• A need for a coordinated approach for the development 
of the services sector e.g. through Malaysia Services 
Development Council (MSDC) 
• To undertake outreach programmes to stakeholders 
• To assist export-ready companies 
• To compile comprehensive data on services 
• To review of existing rules and regulations 
24
25 
TTHHAANNKK YYOOUU

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Liberalistion services

  • 2. 2 OOuuttlliinnee • Overview of Malaysia’s Services Industry • Modes of Supply • Liberalisation of the Services Sector • Malaysia’s Position in AFAS, WTO, FTAs • Issues pertaining to Services
  • 3. 3 Overview ooff MMaallaayyssiiaa’’ss SSeerrvviicceess IInndduussttrryy • The Services Sector has been targeted as the new engine of growth under IMP3. • Total share of services in Malaysia’s GDP has grown by 9.7 per cent to 53.6 per cent in 2007 (Non- Government 46.7%) from 52.0 per cent in 2006 (Non- Government 45.3 %). • IMP3 targets an increase in the GDP contribution from 50.5 per cent in 2005 to 59.7 per cent by 2020 to be achieved through: – an annual average investment of RM45.8 billion; and – an annual average growth of 7.5 per cent during the period.
  • 4. IIMMPP33 TTaarrggeettss IMP3 Targets 2007 2006 2005 GDP Contribution (%) 59.7 (Y 2020) 46.7 45.3 44.6 GDP Growth (% p.a.) 7.5 p.a. construction: 5.7%) 9.7 7.2 5.4 Investments (billion) RM45.8 (p.a. RM65.4 RM55.5 RM57.7 4
  • 5. Trade Performance of the Services Sector Jan-June 2008 (RM bil.) 2007 (RM Bil.) % Growth 2006 (RM Bil.) % Growth 2005 (RM Bil.) Total Trade* 98.25 192.2 16.0 165.7 21.6 153.5 Exports* 49.88 96.8 7.9 79.6 10.9 71.8 Imports* 48.37 95.4 10.8 86.1 5.4 81.7 Trade Balance* 1.51 1.4 n.a (6.5) n.a (8.6) 5 *Based on DOS and covered 3 categories: travel, transport and others.
  • 6. 6 MMooddeess ooff SSuuppppllyy ooff SSeerrvviicceess • In the Trade in Goods, liberalisation is undertaken through: – reduction in tariffs; and – disbandment of Non-Tariff Barriers (NTBs). • In the services sector, liberalisation is undertaken through four modes of supply:
  • 7. 7 44 MMooddeess ooff SSuuppppllyy MODES CRITERIA SUPPLIER PRESENCE Mode 1: Cross-border trade Service delivered within the territory of the Member, from the territory of another Member. The advancement of technology has made this possible. E.g. internet (e-trading) Service supplier not physically present within the territory of another Member Mode 2: Consumption abroad Service delivered outside the territory of the Member to a service consumer of the another Member. It involves the consumer traveling to the country in which the service is produced. E.g. tourism and education services.
  • 8. 8 44 MMooddeess ooff SSuuppppllyy MODES CRITERIA SUPPLIER PRESENCE Mode 3: Commercial presence Service delivered by a service provider of one country through commercial presence in another country. E.g. FDIs Service supplier physically present within the territory of Service delivered by a service personnel of one country who travels to another country to provide the service. E.g. services provided by expatriates, business and professionals and foreign workers. Mode 4: another Member Movement of natural persons
  • 9. 9 LLiibbeerraalliissaattiioonn ooff MMaallaayyssiiaa’’ss SSeerrvviicceess SSeeccttoorr • Liberalisation in the services sector is currently being undertaken in: – ASEAN: through the ASEAN Framework Agreement on Services – AFAS (full liberalisation to be undertaken by 2015 and logistics 2013); – WTO: through progressive liberalisation (General Agreement on Trade in Services -GATS); – bilateral and regional FTAs: through progressive liberalisation and binding of commitments in GATS.
  • 10. 10 PPrreeppaarraattiioonn ffoorr LLiibbeerraalliissaattiioonn ooff SSeerrvviicceess SSeeccttoorr • Strengthen domestic regulations • For non-regulated sectors, self-regulation is advised or if required, to advise the Government on regulatory requirements • Review regulations that impede services exports • Identify issues that impede the growth and development of services sub-sectors. Issues can be addressed in the MSDC for long-term competitiveness
  • 11. Preparation ffoorr LLiibbeerraalliissaattiioonn ooff SSeerrvviicceess 11 SSeeccttoorr • Propose incentives that can assist the industry to become more competitive. Incentives are currently available through MATRADE and SMIDEC • Undertake mergers and acquisitions to strengthen the industry • Pursue MRAs with trading countries, in particular within ASEAN and FTA partner countries • Build local capacity and identify niche markets in areas where we have comparative advantage • Explore market access opportunities abroad through partnerships
  • 13. AAFFAASS • Signed in 1995 - to enhance and strengthen cooperation among service suppliers in ASEAN; and - progressively liberalise trade in services among ASEAN countries through reduction/elimination of restrictions. • AFAS adopts the structure and approach of General Agreement on Trade in Services (GATS) . 13
  • 14. PPrrooggrreessss ooff SSeerrvviicceess LLiibbeerraalliissaattiioonn UUnnddeerr AAFFAASS • Four Rounds of Services Negotiations have been completed: - First Round (1996-1998): 1st Package – 1997; 2nd Package – 1998. - Second Round (1999-2001): 3rd Package. - Third Round (2002-2004): 4th Package. - Fourth Round (2005-2007): 5th Package – 2006; 6th Package – 2007. • 7th Package signed at the end of 2008. 14
  • 15. PRIORITY SECTORS (ICT, tourism, healthcare, air travel and logistics) OTHER SECTORS (including professional services) 2008 51% 2008 49% 2010 70% 2010 51% 2013 (Logistic 70% 2015 70% Services) 15 EEqquuiittyy TTaarrggeettss aanndd PPaarraammeetteerrss ((MMooddee 33))
  • 17. SSeerrvviicceess NNeeggoottiiaattiioonnss iinn tthhee WWTTOO:: • Covered by the General Agreement on Trade in 17 Services (GATS) of the WTO. • Main objectives of GATS: - increased transparency and predictability of rules and regulations on trade in services; and - promote progressive liberalisation in services through successive rounds of negotiations. • Services negotiations undertaken on “request-offer” approach, on bilateral and plurilateral basis. • Liberalisation of commitments of members are multilateralised (applicable to all Members)
  • 18. MMaarrkkeett AAcccceessss NNeeggoottiiaattiioonnss • Developed countries seek ambitious market access commitments and want: - Members to bind existing autonomous liberalisation - foreign equity ownership of at least 51% • Developing countries want: - progressive liberalisation of services sectors - market opening in sectors where they have export interest 18
  • 19. Malaysia’s Position • Prepared to undertake commitments under the principle of progressive liberalisation • Finalising the second revised Offer under Doha Round, encompassing 11 sectors and covering 85 sub-sectors. 19
  • 21. Approach to Services NNeeggoottiiaattiioonnss iinn FFTTAAss • Based on the principle of progressive liberalisation, commensurate with capacity of industry. • WTO plus • Based on domestic consultations – liberalisation to benefit domestic stakeholders • Cooperation elements added where relevant for capacity building and transfer of knowledge/technology 21
  • 22. FFTTAAss SSiiggnneedd • Bilateral: – Malaysia-Japan Economic Partnership Agreement (MJEPA) – Malaysia-Pakistan Comprehensive Economic Partnership Agreement (MPCEPA) • ASEAN + Dialogue Partners (where services packages have been concluded): – ASEAN - China (ACFTA) – 1st package – ASEAN - Korea (AKFTA) – Korea yet to ratify 22
  • 24. • A need for all Ministries to prepare a road-map for liberalisation of services under their respective purview • A need for a coordinated approach for the development of the services sector e.g. through Malaysia Services Development Council (MSDC) • To undertake outreach programmes to stakeholders • To assist export-ready companies • To compile comprehensive data on services • To review of existing rules and regulations 24