The most exciting thing about new media is the platform it provides for fundamental public relations

1. New Media or Traditional PR? Presentation to GRAPE (Grand Rapids Area Professionals for Excellence) September 23, 2009 Tim Penning, APR Associate Professor Grand Valley State University

2. New Media Excitement Platforms Web sites Blogs Wikis YouTube Networks Facebook Twitter Topic specific online communities (Ning)

3. …New Media… Sharing/Bookmarking Digg Delicious Buzz Aggregating RSS Mobile apps

4. Transformation 1 many 1 1 Many many

5. Proclamation… Organization publics

6. Feedback… Organization publics

7. Conversation

8. Host

9. Public Relations Defined Management function Identify, establish and maintain mutually beneficial relationships With ALL publics **It is NOT “spin,” and it is more than publicity

10. History/Models of PR Press Agentry/Publicity Public Information 2-way asymmetrical 2-way symmetrical

11. PR vs Marketing Relationships with all publics Sales to customers …or… Communal relationships Exchange relationships

12. PR and Social Media Conversations, not proclamations Relationships, not sales Mutual benefit, not self interest Listen and respond Share

13. Questions?