This presentation was given to UTS Design Masters Students as an introduction to common interaction design tools (personas and scenarios) that are used to help us think about design in relation to use. It also pointed to trends in design that are causing us to extend our tools and rethink our relationship and position on design practice. In particular we discussed a (conceptual and literal) shift from designing products to designing services and the impact trends such as crowdsourcing, DIY design and social media are having on professional design practice. Traditional boundaries between design and use are blurring as design activities become more public and relate to a larger more complex 'eco system': design (and designing!) is escaping into the wild. Slide deck edited for public viewing.

1. DESIGN AND USE:
TOOLS AND TRENDS
Lecture given for the Future Design Strategies lecture series at
the School of Design, Architecture and Building, UTS, Sydney,
September 2009
@PennyHagen
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2. DESIGN AND USE
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3. situated
image http://www.flickr.com/photos/tim166/293161965/sizes/l/
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4. messy
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5. different perspectives
http://2.bp.blogspot.com/_qPU4xXquQ44/SdWeSGPOTSI/AAAAAAAAADs/XtbdRoCu3bs/s1600-h/just_funny_dogs.jpg
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6. TOOLS
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7. Personas
a description of a representative user
(a pretend person who represents a type or group of users)
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8. Examples
Active participant within the New Matilda community.
Supports independent media, and the goals of the magazine.
Been with them since pretty much the beginning when they
were a print magazine.
Joel- Ad hoc User
Age: 48
Assoc. Professor, Journalism and New Avid reader of political content on and offline.
Media, at a Sydney University Likes to read articles and comment on them as
Dianne well as share them with others.
Sometimes contributes articles
Grown up family. Tries to get his kids interested General interest in all the articles that are
in political issues. Supports the greens and published.
gives talks at conferences. Enjoys reading and Prints stuff out to read on the bus.
music, used to play in a band but recently they Sometimes looks for old articles to references in
havenʼt been practicing much. Takes public his lectures.
transport to work. Uses RSS to get updates from his favorite sites.
images http://wiki.fluidproject.org/display/fluid/Persona%2BFormat
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9. Example Joel - academic - regular user
Active participant within the New Matilda community.
Supports independent media, and the goals of the
magazine. Been with them since pretty much the
beginning when they were a print magazine.
Likes to read articles and comment on
Age: 48 them as well as share them with
Assoc. Professor, Journalism others.
and New Media
Sometimes contributes articles
Grown up family. Tries to get his General interest in all the articles that
kids interested in political issues. are published.
Supports the greens and gives Prints stuff out to read on the bus.
talks at conferences. Enjoys Sometimes looks for old articles to
reading and music, takes public references in his lectures.
transport to work. Avid reader of Uses RSS to get updates from his
political content on and offline. favorite sites.
photo from http://www.flickr.com/photos/82705724@N00/97272720/
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10. Building Personas
Summary of user type
Summary of relationship to product
Background: Activities/Motivations
Name/ Age What are they trying to achieve?
Background, family etc Why are they trying to achieve this?
Role/Job/Occupation Project Engagement
Leisure activities/recreational What is their relationship to the
interests, aspirations brand/service/product?
Characteristics What triggers the “interaction”?
Technical use (tools, ability, What similar brands might they use?
access points) Scenarios:
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11. Sunday, 20 September 2009 11

12. analysing research
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13. looking for patterns
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14. identifying patterns
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15. Personas
Tell us:
who the users are.
what are the activities they wish to perform.
why they might use/buy/wear our product i.e their
motivations
How our product/service fits into the context of their
life.
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16. Nudies
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17. creating nudies
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18. Nudies
Shifts our perspective to the user
Makes available important information...
Fun, visual and memorable
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19. Personas
Manage and share research
Represent important patterns about behavior
Provide a user perspective for guiding design
Prompt new design possibilities and features
Can trigger further research
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20. Scenarios
descriptions of everyday situations
remind us that people are using our products and services as part of their
everyday lives...
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21. Example
At Lunch Rick and Joel are discussing the
Susan Boyle phenomena. Joel refers to an
article about it on New Matilda, after lunch he
finds it again and sends it to Rick.
They describe an instance of use...in context.
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22. Scenarios
(with a purpose) Current Scenarios
Future Scenarios
Test Scenarios
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23. scenario & personas in design
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24. Scenarios
Assist us in thinking about use in context
Expose problems and opportunities in current
design
Flesh out and evaluate a design idea from multiple
perspectives
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25. made with a purpose
Scenarios (Bødker 2000)
(with a purpose)
used to inform and challenge design, not make your
design idea sound good!
(or make the world sound like a more organised or less messy place
than it is)
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26. help us stay connected to real people
and the real world, while we are in
our design studio
image http://www.flickr.com/photos/tim166/293161965/sizes/l/
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27. reflect, reason
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28. &
communicate
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29. Trends
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30. we don’t make ‘products’ anymore
http://www.flickr.com/photos/gruts/3452533864/sizes/l/
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31. design has escaped into the wild
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32. Service Design
livework.co.uk
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33. Service Design
ADD IMAGE
www.nudie.com
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34. Touch Point Matrix
http://www.servicedesigntools.org/sites/default/files/res_images/TOUCHPOINTS_MATRIX_01.jpg
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35. DIY Design
http://springwise.com/eco_sustainability/hibsystem/
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36. DIY Design
www.studio28couture.com/
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37. DIY Design
www.ponoko.com
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38. Crowdsourcing
crowdsourcing
http://www.nextstopdesign.com/
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39. Social Media
www.livelocal.org.au
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40. Social Media
www.twitter.com
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41. Social Media
#kookai
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42. Social Media
http://uservoice.com/
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43. how do our methods need to be extended
or adapted to support design in the wild?
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44. how do we position our own practice in
relation to this dynamic and changing
design space?
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45. Thank you
Publications Image Credits
Bødker, S. 2000, 'Scenarios in user-centred design--setting the
stage for reflection and action', Interacting with Computers,
vol. 13, no. 1, pp. 61-75.
Hutchins, E., Cognition in the Wild, MIT. (1995). http://www.flickr.com/photos/aviisme/875249653/
Dourish, P., Where the Action Is, MIT Press. (2001). http://www.flickr.com/photos/thomashawk/132574958/
Henderson, A. & Kyng, M., 'There is no place like Home: Continuing Design http://www.flickr.com/photos/afronie/227438290/
in Use.' in J. Greenbaum & M. Kyng (eds), Design at Work, Lawrence
http://www.flickr.com/photos/jlmcvay/21895410/
Erlbaum Associates, (1991), pp. 219-240.
Lee, Y., 'Design participation tactics: the challenges and new roles for http://www.flickr.com/photos/82705724@N00/97272720/
designers in the co-design process', CoDesign, vol. 4, no. 1, (2008) http://www.flickr.com/photos/tim166/293161965/sizes/l/
pp. 31 - 50.
Ehn, P., 'Participation in Design Things', Proc. PDC'08, ACM (2008).
Additional Online References
http://www.enginegroup.co.uk/
http://www.servicedesigntools.org
www.crowdspring.com
http://wiki.fluidproject.org/display/fluid/Persona%2BFormat
Thanks to Digital Eskimo & their awesome Clients
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