1. Connecting the Digital
Generation to Business
digitalyouthacademy.com
Information for Employers
Introducing the Social Digital Apprenticeship
“Small businesses that heavily use the internet to do
business grow four times faster than those that do not”.
The use of social media and digital marketing
is proving to be beneficial to businesses in all
industry sectors in establishing new routes to
market and increasing customer base. Smart
phones open new possibilities for instant
interaction with customers and effective
Search Engine Optimisation (SEO) is crucial for
online visibility.
It is sometimes difficult to keep pace with the
speed of developments and the increasing
amount of time needed to engage in
networking and implement an effective online
strategy, but there is a solution...
The Digital Youth Academy (DYA) has created
a Social Digital Apprenticeship, which connects
the skills of our youths to those of
our businesses who want to benefit from social
media within their marketing strategy.
What is an Apprenticeship?
Apprenticeships are vocational training
programmes, designed to meet the needs
of employers, which lead to a nationally
recognised qualification. Apprentices are
employed directly by the employer and receive
all normal employee benefits.
Boston Consulting Group Report, 2010
Born Digital

2. The Course
The Social Digital Apprenticeship runs for
a minimum of 12 months, and includes:
Level 2 Diploma in IT User Skills
Social Networking for Business
Level 1 Functional Skills in Maths and
English and Level 2 in ICT
Employee Rights and Responsibilities
Teaching is based around 64 relevant
business tasks and assignments, mainly
completed online and supported by an
assessor, these include:
What is Marketing?
Social Media Tools for Business
Creating Content
Mobile Technology and Apps
Risks of Social Media
Email Newsletters
IT Systems and Security
Branding and Image
Creating a Blog
Search Engine Optimisation
Customer Relationship Management
Systems
E: enquiries@dyateam.com
www.digitalyouthacademy.com
Please register your interest
in The Digital Youth Academy
www.digitalyouthacademy.com
Twitter twitter.com/DigitalYouthAC
Facebook www.facebook.com/DigitalYouthAcademy
LinkedIn www.linkedin.com/company/digital-youth-academy
YouTube youtube.com/digitalyouthacademy
Google+ gplus.to/DigitalYouthAcademy
Ecademy www.ecademy.com/companies/Digital_Youth_Academy
The Apprenticeship meets the needs of any
business that uses, or wants to use social media
or digital marketing to grow their business. A
Social Digital Apprentice will work with you to
grow your brand, expand your customer base,
innovate your processes, engage with your
potential and existing clients and listen to your
market place and what others are saying.
A Social Digital Apprentice will be based in the
workplace, attending college for approximately
12 days per year. Course work, in the form of
work-based tasks, is completed via e-learning
and e-portfolio. An assigned assessor will
maintain regular contact through site visits and
conduct a formal review every 10 to 12 weeks.
Benefits to Business
Increasing sales and productivity
Employees benefit from cutting edge
learning that can be applied in the
workplace
Creation of a digital marketing strategy
specifically for your business
Improve recruitment and retention in
your workforce
Cost effective way in which to grow
your business
Government-funded training
Possible job roles
Digital Assistant
Social Media Assistant
Marketing Assistant
Communications Officer