In this deck I explore how design can improve products and industrial processes showing how starting from a radical change in the approach to business, any company could improve not only their own products, but can literally create new needs in their customers and, at the end, new markets and new business potential.

1. 5/8/14
GROWTH
BY DESIGN

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@matteopenzo

3. FROG AT A GLANCE

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WE ARE
A GLOBAL PRODUCT
STRATEGY AND
DESIGN FIRM
We bring together a unique combination of
creativity, collaboration and business
planning to deliver breakthrough products and
services to the market.
We are more than 600 strategists, researchers,
designers, and technologists who consult and
partner with clients across industries and
geographies.
We help organizations increase their value
and expand their offerings through a human-
centered design process.

5. Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential
5

6. 3
Amsterdam Milan San Francisco
Austin Munich Seattle
Boston New York Shanghai
REACH
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7. Discover
Analysis Becomes Insights
•Design
research
•Market
and
business
research
•Technology
assessment
•Opportunity
mapping
Design
Insights Become Ideas
•User
Experience
architecture
•Sketching
and
modeling
•Ecosystem
integra=on
•Visual
design
•Prototyping
and
usability
•Out-­‐of-­‐the-­‐box-­‐experience
Deliver
Ideas Become Products
•Detailed
design
&
documenta=on
•SoCware
architecture
&
engineering
•Tes=ng
&
Quality
Assurance
Deploy
Products Go To Market
Cer=fica=on
•Systems
integra=on
•Packaging
and
marke=ng
support
•Post-­‐launch
revisions
and
enhancements
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OUR PROCESS

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HOW WE DO IT

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YOU NEED TO KNOW YOUR
MARKET.
Don’t study your competitors,
study your users.

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YOU NEED TO KNOW YOUR
MARKET.
Don’t study your competitors,
study your users.
From understanding the offer
to anticipating the needs.

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find the hidden needs

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and create something different

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Know your user
Think with prototypesBe interdisciplinary

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Know your
user

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KNOW YOUR USER
Participatory Design
Contextual Enquiry
frogImmersive
User walkthroughs
Analytics will tell you what people
do with your product. But they will
never tell you why they do it.

16. CHW Backpack Plus Phase 1 Report 13/07/23
UGANDA4 DISTRICTS, 37 INTERVIEWS
Before CHWs, having
medicines to treat
malaria available
right in the village was
a daydream.
!
CHW SUPERVISOR

17. CHW Backpack Plus Phase 1 Report 13/07/23
717
SENEGAL
The main challenge is
sensitizing people to
look for health
services to timely
treat their illnesses.
!
CHW (ASC)
3 DISTRICTS, 26 INTERVIEWS

18. SKY ITALIA
18

19. WE UNIFIED INTERACTION QUALITIES
ACROSS SERVICES, CHANNELS AND
MEDIA, ANTICIPATING THE
CHALLENGES
OF AN EVOLVING MARKET
5+ year collaboration across business units
FROG & SKY ITALIA

20. SKY GO
!
With tablets becoming the popular
“second screen” companion to television,
a mobile-first approach enabled us to
design a simple, minimalist user interface,
and then scale it to the web.
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21. PROTOTYPING&TESTING
ALTERNATIVE DESIGN DIRECTIONS
INITIAL SKETCHING
ALTERNATIVE DESIGN DIRECTIONS
32
1
PROCESS
Over a six-month engagement frog
and Sky team worked together to
envision, design and detail the
service proposition across a wide
range of platforms, including
connected TVs and gaming
consoles, as key part of a
differentiating offering.
!
As part of an extensive group of
consultants, frog collaborated daily
with different stakeholders to
ensure viability and effectiveness of
the solution across marketing and
tech development.
Frequent moment of contact with
final users were planned to verify
project decision along the way, form
concept evaluation to final usability
testing.

22. MARCH 2014
SKY ONLINE GOES LIVE
GAMING CONSOLES XBOX, PS & SMART TVS
WEBAPP
TABLET APP

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Think with
Prototypes

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THINK WITH PROTOTYPES
Rapidly
!
!
!
Verify the design intentions
Test, measure, improve
Generate new ideas
See your users in action
The best communication tool
The value of a prototype lies in what
you learn from it.

25. UNICEF
BACKPACK PLUS
25

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CARE
TRUST
SUPPORT
CHWs are crucial links
connecting the communities
they serve and the health
system.
To be empowered and activated CHWs need to be provided and
regularly resupplied with commodities, diagnostic devices,
information and non-medical enablers such as bikes or boots.
To be empowered and activated CHWs need to be provided with a
well-orchestrated set of activities and services that support them
all along their journey, from the moment they are recruited and
trained to the day-to-day service they deliver to their communities,
to the incentives and growth plans that are meant to keep them
motivated.
COMMUNITY HEALTH SYSTEM
SERVICES
TOOLS
CHW
TRUST
CARE
SUPPORT
REPORT
CARE

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CARE
SUPPORT

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Be
interdisciplinary
Quality
Assurance

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Be
interdisciplinary
Interac=on
Designer
Visual
Designers
Design
Lead
Interac=on
designer
Quality
Assurance
Android
developers
Web
developers
SoCware
Architect

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BE INTERDISCIPLINARY
Design + Tech + Business
Chicken & Egg vs. Chickens & Pigs
Agile/Lean UX
Cross-pollination
Always tailor to the team!
A team of open-minded
specialists sparks innovation and
achieves excellence.

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35. Work hard
party harder