Slides presented by Jodee Rich at the AdTech Influencer event in San Francisco

1. the Platform of Social
Intelligence
1

2. our Dream…
Find the Gold in Vast amounts of real time Data…
2

3. We turn Fuzzy Data into measurable
increases in ROI
3

4. PeopleBrowsr has a unique cloud of
4

5. a 500M+ Datamine
very high speed Analytics
real time Influence Scoring
Message Graph for Intelligent Networks
5

6. +
Robyn Peterson,
CTO, Mashable
We made a Facebook
“When Mashable
needed real time application acquisition …
social analytics,
we chose for more data
PeopleBrowsr
because they
have a deep
repository of
current social
data that’s
indexed, filtered
and ready to go”

7. The Story of Influence

8. The Story of Influence
Then

9. Who (or what) is Influential…
The Person or the Message?
@jkrums Jan 15, 2009
http://twitpic.com/135xa - There's a plane in
the Hudson. I'm on the ferry going to pick up
the people. Crazy.
9

10. Now

11. Over a Billion people are creating
data on social networks every day...
and it is just the Beginning
11

12. Our Market – as
seen by the
consumer
Search Share Contact Story
Open See Small

13. Vast amounts of Data…
With
we Build Influence
Influence
Twitter Volume 2008 - 2012
400,000,000 386,065,528
350,000,000 329,157,852
300,000,000
Posts / Day
250,000,000 223,972,684
200,000,000
147,026,911
150,000,000
100,000,000 67,183,259
43,116,858
50,000,000 21,746,917
758,418 9,715,607
0
2/1/09
4/1/09
6/1/09
8/1/09
2/1/10
4/1/10
6/1/10
2/1/11
4/1/11
6/1/11
8/1/11
2/1/12
4/1/12
8/1/12
8/1/10
6/1/12
12/1/08
10/1/09
12/1/09
10/1/10
12/1/10
10/1/11
12/1/11
10/1/12
12/1/12
Date
13

14. Kred is the leader
Transparent
Two Scores
Community Based
Shery Alwakel
@sherehaan
“Thanks a lot kred it's
Peter Shankman @petershankman one of the best sites
that I use and it's worth
“Just saw a media preview of the new following #TheBest
@kred 959/8. Holy. Crap. HOLY. CRAP.” @kred”
Kathyrn Armstrong
Dr. Andy Baldwin @DrAndyBaldwin
“While researching the sites, I used
both Klout and Kred frequently and I “Proud to be a leader in the influential @Kred
have to say that the platform I like best #socialmedia crew. Check out the new #KredStory
is Kred” kred.com”
14

15. Kred is different
with Pictures and Videos and Links
“Beyond just a
number”

16. Kred creates Revenue
with Influencer Lists for Brands
Andrew Blair, Manager,
Traffic Strategy,
NBC Universal
“PeopleBrowsr
was instrumental
in building social
media buzz for
new influencers
critical to
launching hits”

17. Kred increases ROI
Email Marketing for Enterprise
6.4m Emails matched
Roger K. Beaty
@RogerKBeaty
“Just got my ‘top 5%’
Influencer badge
from #Kred. Very
nice touch;
I think I like that. =))
#Influence

18. Kred Influences the Influencers
...over 3,000 mentions a day, and growing…
Top 100 Brands on Twitter
Steve Goldner
@socialsteve
“The future of
@kred looks
strong ... Nice
roadmap ahead.”
John Bell, Global Managing
Director, Social@Ogilvy
“We love working with innovative
technologies like Kred”
18

19. What could be

20. Our Market – as
seen by the
consumer
Search Share Contact Story
Message
Open See See Intelligenc
e

21. Next Gen
networks
Who are the people I can rely
on?

22. Next Gen
networks
What have they done for me?

23. Influence baked into your Network with
Message Graph Intelligence
Message Analytics in Real time
Messages carry their provenance
Message Memory

24. Your Network is your
Kred

25. A Visual Analysis of your Brand
Social Media Presence

26. Kred for Brands allows
Brand Managers and Strategists
to Identify, Prioritize, and Engage
their most valuable Influencers

27. Facebook Analytics and Insights
Interests of your Brand’s Fans by Category
Pages your Brand’s Fans are most likely to also like
Facebook Demographics as Geography, Age, and
Gender

28. Twitter Campaign Targeting
Find key Influencers
Activate with Campaigns
Maximize ROI

29. Deep Analytics about any Facebook
Page Fans
See the Facebook Brand pages that your Fans like
and are most likely to Engage with
Music
Band
TV Show
Movies Communities

30. Most loved Bands by Facebook Fans

31. Most loved TV Shows by Facebook Fans

32. Age Distribution of Facebook Fans
Percentage
8%
6%
4%
2%
12 18 23 28 33 38 … 83 Age

33. Geo Distribution of Facebook Fans
New York Houston Los Angeles San
Paolo

34. Find out how Facebook Influencers
engage
Fans of CocaCola in the top 1% of Influence
engage an average of 749 times per month
Percentile
Engagement/mo
80 90 100

35. Find out how Facebook Influencers
engage
Fans of CocaCola in the top 1% of Influence
have an average score of 80.5
Percentile Avg Influence
0 10 20 40 60 80 100

36. Twitter Mentions over time
Jun 2011 Jan 2012 Jul 2012 Jan 2013 Apr 2013

37. Target your Key Influencers for Twitter
Campaigns

38. Key Twitter Influencers for the Brand

39. the Platform of Social
Intelligence
39