2. Must fit Brand
positioning
Be Fresh; nobody likes
clichés
Be Organised
(Witharmylikeprecision&have1chief)
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WorkwithreliableSuppliers
Do dry runs
Always have a Plan B
No Surprises
(Client must know everything)
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What Pepper understands about Events
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3. From Business Roundtables at
the Hyatt, Christmas parties at the
Hilton, to product launches at City
Gate; we have organised big and
small events.
What have we done?
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4. Client:
FLOW (Columbus Communications)
Event:
Planned & executed the Media Event and Cocktail
Reception for the launch of The Americas Region
Caribbean Optical–Ring System (ARCOS)
Date:
October 2007
Venue:
The Grand Riviere Room, Marriott Hotel
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5. Coverage from all major print and electronic media including front page
coverage on Business Guardian with feature story being Interview with Flow’s
Chairman Brendan Paddick in week following the Event.
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6. Client:
Berger Paints
Event:
Planned & coordinated a Product Launch &
Cocktail Reception two new products “Weather
Proof Ultra” and “Royale Silk”
Date:
September 2008
Venue:
The Carousel Room Banquet & Conference
Centre, MovieTowne
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7. Dramatic entry on to the main stage from Eight foot by 5 foot can of Berger paint.
Guests commented how interesting the launch event was with the messages
communicated through a skit rather than through traditional methods.
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8. Client:
Youth Training Employment Partnership
Programme (YTEPP)
Event:
Planned and executed the 20th Anniversary
celebrations for The Youth Training Employment
Partnership Programme
Date:
September 2008
Venue:
VHL Resort and Spa, Lowlands, Tobago &
Casablanca Room, Fiesta Plaza, MovieTowne
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9. Renowed speaker, Jeff Yalden’s unconventional in your face style;
talking to the youth in their language and on their terms
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10. Client:
Tucker Valley
Event:
Planned and coordinated the media conference
and cocktail reception for the launch of the
Tucker Valley Farm Project
Date:
June 2008
Venue:
Kapok Hotel & Crowne Plaza Hotel
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12. Client:
Cancer Treatment Foundation (CTF)
Event:
Planned and implemented the Launch of the
Cancer Treatment Foundation headed by Brian
Lara (pro-bono)
Date:
October 2008
Venue:
Queen’s Park Oval
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13. Excellent turn out of guests and media who all received
miniature bats autographed by Brain Lara
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14. Trinidad and Tobago Chamber of Commerce and
Transparency International: Risk Management
Strategies for Business Integrity (September 2006)
Planned and implemented Trinidad and Tobago
Chamber of Commerce and the National Training
Agency – Career Fair 2005, 2006 and 2007
Event planner for and implementation of Columbus
Communications (Flow) various staff functions
including Staff Rally (500 persons), Annual
Recognition Programme (2006/2007- 600 persons)/
Staff Rally 2008- 500 persons
Organised various corporate events and media
conferences for Columbus Communications (Flow)
customers and stakeholders
Planned and implemented Ministry of Sport & Youth
Affairs Media Event
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Planned and implemented events for Petrotrin in the
areas of Sport and Culture for 200 persons
Appointed PR Agency of record for Business
Roundtable with the Government of Trinidad and
Tobago for the Economist Intelligence Unit held
in Trinidad on May 20th and 21st 2008 at the Hyatt
Regency
Planned and coordinated a mass sampling event
at City Gate for Grace Porridge in June 2008 and
executed post launch advertising campaign
Planned and coordinated the launch of Grace
Frozen Entrees at Veni Mange Restaurant in
August 2008 and executed post launch advertising
campaign
Coordinated the cocktail reception for the opening
of Intercommercial Bank Limited Port of Spain
branch in April 2009
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Other Events
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15. The experience is the marketing.
The best way to market any offering is with an
experience so engaging that potential customers
can’t help but pay attention - and pay up.
- James H. Gilmore
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