Notes from the Art of Marketing Conference 2010, Toronto, Canada

1. Canada’s Marketing & Innovation Conference Presented by Liliana Ragbir, Pepper Advertising – www.peppertt.com

2. Mitch Joel on Digital Marketing & Social Media

3. Fact or Fiction? If Facebook were a country, it would have the 4th largest population in the world after China, India and USA.

4. Seth Godin on Leadership & Creativity

9. Read the book!

10. Sally Hogshead on Persuasion & Influence

28. James Othmer on Advertising & Branding

29. Max Lenderman on Branding & Experiential Marketing

30. How Print can become Experiential

31. How Print can become Experiential

36. Dan Heath on Strategy & Communications

37. The Money Quotes… “ We can say this much with confidence: When change works, it tends to follow a pattern. The people who change have clear direction, ample motivation, and a supportive environment.”

38. “ Ultimately, all change efforts boil down to the same mission: Can you get people to start behaving in a new way?”

39. “ Kotter and Cohen observed that, in almost all successful change efforts, the sequence of change is not, but rather ANALYZE THINK CHANGE SEE FEEL CHANGE” !

40. “ If you want a reluctant Elephant to get moving, you need to shrink the change.

41. Change isn’t an event; it’s a process.

43. Sources & References