This is an overview of the getting started process and what to keep in mind while going through your first year of a startup.

1. FROM ZERO TO MONEY IN
ONE YEAR OR LESS
By: Buddy Lindsey, Jr.
Sourcehold

2. WHY AM I GIVING THIS TALK?
•I Just Did It
• It’s Not a Concept
•I Made Mistakes
•I Have Never Done It Before

3. I’LL WALK YOU THROUGH MY
EXPERIENCES

4. I CREATED SOURCEHOLD

5. I ALSO CREATED 5 OTHER
PRODUCTS YOU’LL NEVER SEE

6. DON’T BE AFRAID TO
CHANGE DIRECTION

7. THROUGH THE ENTIRE
PROCESS PAY ATTENTION SO
YOU CAN DEFINE
YOUR PASSION

8. BOOKS

9. STAGE 1
SETUP

10. BOARD OF ADVISORS
• Accountability
• Ideas
• Honesty
• Critical
• Mentor

11. LEGAL TEAM
• CPA
• Lawyer
• Insurance Agent
• Investment Counselor

12. JUST GO WITH A CPA
FOR NOW

13. THE BOOGYMAN - IRS
• IRS Debt is Not Bankrupt-able
• Don’t be Afraid
• Always File
• If In Doubt Pay More
• Interest

14. WHAT CORPORATE ENTITY?
• C-Corp
• S-Corp
• LLC
• LLP
• Partnership
• Sole Proprietership

15. REGISTERING IN OKLAHOMA
• FEID
• Register Name
• Register LLC ( or other entity type )
• Register with State Tax Commission ( don’t worry they’ll let you know how)

16. TAXES
• 25% (For Now)
• 15% for Social Security
• 10% for Taxes
• Quarterly Estimates
• Business Activity Tax

17. BANKING
•2 Business Accounts
•1 Savings
•1 Checking
• Use FEID

18. KEEPING BOOKS
• Quickbooks
• Quicken
• Excel (My Personal Choice)

19. STAGE 2
THE BUSINESS

20. BOOKS

21. A LITTLE ABOUT YOU
• You Are No Longer a Developer
• You Are a Business Owner
• Watch What and How You Think
• You Are Now Bi-Polar

22. IDEAS
• Keep a File
• Put Income Potential
• Bullet Point the Concepts
• Tell Everyone (preferably potential consumers)
• Refine the Ideas
• Write Down Even Money Losers

23. THINK IN BUSINESS MODELS
• Products Are Easy
• Getting Money is Hard

24. SET GOALS
•3 Months
•6 Months
• 1 Year
• 2 Years
• 5 Years
• 10 Years

25. NOW YOU ARE READY TO
START YOUR PRODUCT

26. DEVELOPMENT
METHODOLOGIES
• Think Hard, but Not Too Hard
• Have an Idea of How You Want to Develop
• Agile
• Waterfall
• It Doesn’t Matter
• Just Get Crap Done

27. MINIMUM VIABLE PRODUCT
• Lean Startup
• Twitter Client
• Couchcard
• Sourcehold

28. END OF MONTH 1

29. SPRINT 1
• Define Project Scope
• Determine What You Need to Learn
• Learn It

30. SPRINT 2
• Further Define As Little as Possible to Launch
• Create It
• Launch It
• Continually Modify It

31. I SCREWED UP HERE
• In 1 Week I Had the Core Concept Working
• In 3 Weeks I had the Technical Strategy Laid Out
• In 8 Weeks I had a Minimum Viable Product
•I Didn’t Launch a Private Beta Until August

32. STAGE 3
YOU HAVE A PRODUCT

33. BOOKS

34. MARKETING
• Get In Front of People
• Social Networks
• Blogging

35. HELP/TEACH PEOPLE

36. SERVE PEOPLE

37. FACE TO FACE
• User Groups
• Friends
• Friends of Friends
• Bars
• Conferences
• Dude on the Street

38. SOCIAL NETWORKING
• LinkedIn
• Facebook
• Twitter
• MySpace (Music)
• Tumblr
• many more...

39. BLOGGING
• Company and/or Personal
• Be Consistent (I Haven’t Been)
• Be Helpful
• Be Transparent
• Teach People
• Give Stuff Away

40. STAGE 4
FOCUS AND PUSH

41. BOOKS

42. ALONG THE WAY YOU HAVE
PROBABLY FELT...
• Excitement
• Depression
• Intense Passion
• Depression
• Despair
• Excitement
• Welcome to Being Bi-Polar

43. WORK FOR A USER BASE
• Core Users
• 1000 True Fans
• Listen to Feedback
• Iterate
• Deploy

44. MY CONTACT INFO
• buddy@buddylindsey.com
• http://buddylindsey.com
• @buddylindsey
• http://sourcehold.com/buddylindsey
• http://github.com/buddylindsey