The greatest challenge digital marketers face is to reach their audience with relevant content. How much does marketing cost, and what will it cost in the future? Our team at Percolate did the math and the answer might surprise you.
1. HOW MUCH DOES MARKETING REALLY COST?
Nestlé posts approximately 1,500 pieces of
content each day across its brands' Facebook pages
Assuming each Facebook post takes two hours of work:
1500 pieces X 2 hours
= 3,000 hours
$42.50 X 3,000 =
per day on Facebook posts alone
Quality marketing is
personalized for different
So if the average marketer uses 7 channels:
7 X $127,500 = per day
With $892,500 each day you could...
rent out buy
550 jets 3 6,554
of every day
of every day
Part of the problem is that
organic social reach is going
away for advertisers.
Percentage of Marketers Planning on Increasing Their Ad Budget by Channel
If content is the currency of the digital age,
then attention is the prize.
Costs are going up because customers are
demanding more for their marketing.
The average Facebook
post has a lifespan of
3 three hours,
the first 30 minutes.
Video can be more engaging to customers,
but it will only increase spending further.
Video production costs can start
at $1500 a minute,
$5,000 $25,000 $250,000
a minute for a major TV commercial
but easily increase to
will invest more heavily in video,
making it one of the fastest-growing
content areas of all.
... and mobile ad spending continues to rise.
$ 13.1 B
$ 18 B
Mobile ad spending was
and will be
in 2014 37%
But the potential costs are so much greater ……
By 2019 more than 6 billion people will have access
to the Internet, and primarily through mobile phones
1989 1994 1999 2004 2009 2014 2019
of the world or
3 billion people
to the Internet
Just imagine the scope and pace of marketing in 5
years: who your customer is, how many of them
there are, and where they are located will never be
the same again.
What technology are you using to
manage your marketing costs?
Source: Percolate: The Content Marketing Revolution