Per Edström

Stockholm, Sweden Sweden

Senior Advisor and Serial Entrepeneur

Apparel / Fashion

I am driven by working with what companies need to create value for their customers, how to communicate that to new customers, what motivates people to excel and how to combine experiences and resources to build new, innovative businesses. Companies need to be innovative in so many different aspects today, especially companies in (so called) sophisticated economies. Innovation is at core and business models need by definition to be complex in order to survive the global competition. I am passionate about being able to contribute my experience and knowledge to companies in various industries to do that. It is my experience that when you build a company, the principles for of how you creat...