54% of eCommerce executives say re-platforming is a top priority in the next year* An exceptional eCommerce experience differentiates a brand in the minds of consumers. However, creating and implementing a top-notch experience requires critical planning, strategy, time, and of course, the right platform to support it. Moving to a next-generation platform is the perfect opportunity to review the overall state of your commerce business. In our webinar, we demonstrated that re-platforming doesn’t have to be a daunting task as we outlined four key best practices when making your decision: • Establishing the business case • Defining platform capabilities to achieve your goals • Integrating with your other platforms and third-party services • Determining platform scalability and choosing the right hosting environment *Forrester Research

1. NOVEMBER 10 2016
FOUR BEST PRACTICES
WHEN CHOOSING A
COMMERCE PLATFORM

2. 2
$500+Million in revenue*
1997Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees
2800+
N. America locations
23
Global US, EU, China + India
*2016 year projection

3. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital
agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions.
Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas,
Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK),
Southern California, St. Louis, Toronto.
With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis.
ABOUT PERFICIENT
LEADING DIGITAL TRANSFORMATION

4. PERFICIENT SOLUTIONS
INDUSTRY SOLUTIONS
Grow market share, ensure regulatory
compliance, and stand out as an innovator.
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Cultivate and captivate your customers.
BUSINESS OPTIMIZATION
Reduce costs, drive efficiency and
productivity, and grow revenue.

5. FEATURED SPEAKER
John Ambrose
Sr. eCommerce Consultant
Perficient Digital

6. CHOOSING A COMMERCE PLATFORM
COMMERCE
TECH TRENDS
• Consolidation in the commerce platform space
• SaaS models becoming more pervasive
• Best-of-breed vs. all-in-one solution
• Traditional online shopping transforming down to the IoT
level
• Purchase anything, anywhere, anytime – omnichannel
• Personalization at all levels of the shopping experience
• Good news/Bad news – Many platform options to
consider
1 “Worldwide Retail Ecommerce: The eMarketer Forecast for 2015,” eMarketer
2 “B2B eCommerce Forecast, 2015 to 2020,” Forrester Research

7. WHY DO COMPANIES
RE-PLATFORM?
• Competitive pressures
• Improve ease of doing business
• Lowering the cost to serve customers
• Globalization and expansion
• Business change/growth driving the need for more capabilities
• Improved performance and scalability
CHOOSING A COMMERCE PLATFORM

8. POLL QUESTION:
What is the biggest driver for you to consider re-platforming?
(choose all that apply)
· Competitive pressures
· Improve ease of doing business
· Lower cost to serve customers
· Globalization &/or Expansion
· Change/growth increases needs
· Improve performance & scalability

9. 9
HOW DO YOU CHOOSE?
4 BEST PRACTICES
1. Develop a business case
2. Define platform capabilities
3. Identify integrations with other supporting platforms
4. Determine scalability the right hosting environment
CHOOSING A COMMERCE PLATFORM

10. BEST PRACTICES
CHOOSING A COMMERCE PLATFORM
• Baseline establishment
• Goals and objectives
• Customer profile and experience (use cases)
• What will success look like? KPIs specific to your business
• Investment and payback - (TCO & ROI)
Identify capabilities that drive any commerce implementation:
products, content, customers, marketing, sales, and reporting
Ecosystem of supporting platforms that drive operational
excellence
Hosting models that support growth and performance
BUSINESS CASE
CAPABILITES
INTEGRATIONS
SCALABILITY

11. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS

12. 12
CHOOSING A COMMERCE PLATFORM
WHAT IS A
BUSINESS CASE?
“A justification for a proposed project or
undertaking on the basis of its expected
commercial benefit.”
- English Oxford Dictionary
57% of eBusiness leaders partner with their IT
colleagues on commerce technology projects.
They also crucially partner with teams focused on
the customer experience such as digital marketing
(41%), corporate marketing (36%), creative
services (30%), and merchandising/inventory
(27%).
- Forrester, 2016 Commerce Technology Investment Trends: Omnichannel

13. CHOOSING A COMMERCE PLATFORM
BUSINESS CASE -
KEY AREAS FOR
INCLUSION
1. Establish baseline KPIs – current state
2. Goals and objectives
3. Customer profile and experience (use cases)
4. Define what success will look like – KPIs
5. Investment (TCO) and payback (ROI)
1 “Commerce Technology Continues Its Bull Run,” Forrester

14. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS

15. CHOOSING A COMMERCE PLATFORM
THE NEXT GENERATION
OF COMMERCE
• Capabilities that are driving success
• Rich content
• Up-sell/cross-sell
• Missing capabilities creating lost opportunities
• Personalization
• Mobile
• Loyalty program
• Functionality for the audience being served (B2B, B2C, B2B2C)

16. CHOOSING A COMMERCE PLATFORM
CAPABILITY ALIGNMENT
AREAS TO CONSIDER
1. Products
2. Content
3. Customers
4. Marketing/merchandising
5. Sales
6. Reporting
2 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research

17. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS

18. SOCIAL ANALYTICS
MARKETING
CRM
PAYMENTS
CMS
ERP
PIM3 Forrester Research

19. 19
CHOOSING A COMMERCE PLATFORM
INTEGRATION
ECOSYSTEM
• Expensive aspect of a commerce
implementation
• Drives significant value – operational
excellence
• Integration Platform as a Service (iPaaS)
– becoming more pervasive

20. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS

21. CHOOSING A COMMERCE PLATFORM
SCALABILITY
• What is the best hosting option for the platform and supporting platform
integrations based on your current and future business needs?
• How will the platform’s performance be maintained as site traffic and
order volumes increase?
• What disaster recovery and/or high availability options exist in the event
of infrastructure failure?

22. CHOOSING A COMMERCE PLATFORM
HOSTING MODELS
1. Cloud
2. On-premise
3. Hybrid
4. SaaS – providing the infrastructure
4 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research

23. HOSTING MODELS
Massive scalability and preconfigured or customizable
environments that reduce hardware and management
burdens
Control of the hardware, security, performance, and scale
requiring internal IT support
Control critical systems and data in your on-premises
environment while moving certain workloads, such as email
or content delivery, to the cloud
Infrastructure is typically provided as part of the service
CHOOSING A COMMERCE PLATFORM
CLOUD
ON PREMISE
HYBRID
SAAS

24. POLL QUESTION:
What hosting option would you consider for your re-
platforming initiative? (select one)
· On-Premise
· Cloud
· Hybrid (On-Premise & Cloud)
· SaaS

25. CHOOSING A COMMERCE PLATFORM
KEYS TO
PLATFORM SELECTION
• A business case that aligns with your organization’s strategy and
business model
• Platform features that align to your business goals and deliver the best
possible customer experience
• Seamless integration with your internal and external platforms
• Platform scalability and a hosting environment that best fit your business
requirements

26. POLL QUESTION:
What is your timeframe for re-platforming or upgrading your
commerce platform? (select one)
- Less than 3 months
- 3-6 months
- 6-12 months
- Greater than 12 months
- No plans for upgrade or change

27. Q+A

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