Microsoft has gone social in a big way with Yammer - but are you ready for it? A successful social solution must give end users the foundational tools needed to effectively collaborate with coworkers, clients and partners while maintaining control of access, security and content. Each business has a different sweet spot when it comes to creating an engaging social environment that drives collaboration and meaningful dialogue. An enterprise social network's success is dependent on unearthing your employees' key motivational drivers, aligning the solution to your company's culture, your vision for leveraging cloud-based solutions, and tailoring a strategy to fit.
In this slideshare, we take a look at what planning for Yammer success really entails, and the importance of a social maturity assessment, community use case planning and a communication plan. We also discuss the value of a Yammer pilot.
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Office 365 Customers: Drive Business Value with Yammer
1. Driving Business Value
With Yammer
facebook.com/perficient
linkedin.com/company/perficient
twitter.com/Perficient_MSFT
2. About Perficient
Perficient is a leading information technology consulting firm serving clients throughout
North America.
We help clients implement business-driven technology solutions that integrate business
processes, improve worker productivity, increase customer loyalty and create a more agile
enterprise to better respond to new business opportunities.
3. Perficient Profile
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Founded in 1997
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Public, NASDAQ: PRFT
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2013 revenue ~$375 million
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Major market locations throughout North America
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Atlanta, Boston, Charlotte, Chicago, Cincinnati, Cleveland,
Columbus, Dallas, Denver, Detroit, Fairfax, Houston,
Indianapolis, Los Angeles, Minneapolis, New Orleans, New
York City, Northern California, Philadelphia, Southern
California, St. Louis, Toronto and Washington, D.C.
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Global delivery centers in China, Europe and India
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>2,000 colleagues
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Dedicated solution practices
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~90% repeat business rate
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Alliance partnerships with major technology vendors
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Multiple vendor/industry technology and growth awards
4. Our Solutions Expertise
Business Solutions
Technology Solutions
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Business Intelligence
Business Process Management
Customer Experience and CRM
Enterprise Performance Management
Enterprise Resource Planning
Experience Design (XD)
Management Consulting
Business Integration/SOA
Cloud Services
Commerce
Content Management
Custom Application Development
Education
Information Management
Mobile Platforms
Platform Integration
Portal & Social
6. Our Speaker
Rich Wood, Director of Web & Social
Collaboration Practice at Perficient
Rich is a member of Microsoft’s Partner Advisory
Board for SharePoint and a keen advocate for
and frequent speaker/writer on information
architecture, social business, user experience
and web content management. Rich currently
focuses on these topics across the SharePoint,
Yammer and Sitecore platforms.
7. Agenda: Engaging Employees with #ESN
• A Quick Overview – Definitions and Context
• User Engagement/Adoption: What is it?
• How we do it:
–Get In
–Get Engaged
–Get Advanced
11. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
12. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
13. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
14. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
15. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
Yammer is fun, but more importantly, it drives value.
16. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
Yammer is fun, but more importantly, it drives value.
Yammer pricing is really, really good right now.
20. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
21. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
22. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
• Example: Email is 100% adopted by users
23. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
• Example: Email is 100% adopted by users
• SharePoint: There in some orgs, not in others
24. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
• Example: Email is 100% adopted by users
• SharePoint: There in some orgs, not in others
• And now you want me to do what…?!
28. Training is Vital for Increasing Adoption But is
45%
Organic
Adoption
Very Rare – Only 21% Are Trained Today.
Will only succeed with IT support
Organizational
Mandate
http://www.discoversharepoint.com
34. #ESN: First Impressions Matter
Getting into enterprise social the old fashioned
way:
– Using SharePoint
– A little clumsy, even for experienced users
– Not bad, just not an easy path to social
48. And Once You’re In, Just Go Backstage.
Save to SharePoint
Metadata
Security
Versioning
Social
49. Harnessing That Disruption
People can and will get to SharePoint this way.
But who are these early adopters?
• Group creators?
• Bold, fearless collaborators?
• Pathologically oversharing extroverts?
These are your CHAMPIONS.
And you should be using them.
52. Plan: Cloud Infrastructure
• Directory Sync for Profiles / Identity
• Internal, External? Admins and Governance
• What about SharePoint?
–Online
–On-premise
• Pilot with key user groups
–We suggest at least 250 users for a good sampling
–It will grow organically
–Which groups? Funny you should ask
53. Plan: Social Strategy Workshop
• Identify your stakeholders
• Identify your key communities
• Then ask two key questions:
–What’s in it for the team?
–What’s in it for me?
• Identify quick wins and advanced use cases
54. Excitement
• Involve corporate communications
• Utilize email templates from Yammer Success (or
bring your own – we do)
• Create a communication plan
• Identify audiences, channels and schedules
58. Focus
• These are your advanced use cases
• Integrations – should be high value to a specific
community
–Sales and CRM
–HR: Hiring and job applications
–Et cetera
• Start small, grow big. No big bangs!
59. Focus
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Training materials still matter – remember •
– Only 21% are Trained
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– 35% love learning from coworkers
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Focus on those early adopters (Champions!) •
Provide materials on call for the masses
http://discoversharepoint.com
http://success.yammer.com
https://about.yammer.com/moments/
60. Engagement
• Bring IT & End Users together
–Communities and groups
–Steering team
• Steering and the strategic roadmap
• Keep #ESN open . . . but provide that safety net of
education and guided use cases
61. Thank You
Rich Wood, Perficient
312.589.2041
rich.wood@perficient.com
@richOthewood