While some argue that the mobile apps market is saturated, Gartner has indicated that the demand for enterprise mobile apps will grow at least five times faster than internal IT organization’s capacity to deliver them, leaving many companies struggling to create mobile experiences to support their business. In our webinar, we covered how Adobe AEM Mobile simplifies and accelerates development of mobile apps and enables marketers to: -Increase speed to market with reduced IT support -Manage and publish mobile experiences and content more efficiently -Develop a centralized model to support app development

1. OCTOBER 25, 2016
SIMPLIFYAND ACCELERATE
MOBILE APP DEVELOPMENT
WITH ADOBE

2. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital
agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions.
Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas,
Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK),
Southern California, St. Louis, Toronto.
With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis.
ABOUT PERFICIENT
LEADING DIGITAL TRANSFORMATION

3. $500+Million in revenue*
1997Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees
2800+
N. America locations
23
Global US, EU, China + India
*2016 year projection

4. PERFICIENT SOLUTIONS
INDUSTRY SOLUTIONS
Grow market share, ensure regulatory
compliance, and stand out as an innovator.
DIGITAL EXPERIENCE
Cultivate and captivate your customers.
BUSINESS OPTIMIZATION
Reduce costs, drive efficiency and
productivity, and grow revenue.

5. 5
FEATURED SPEAKERS
MIKE ZAHORIK
Senior Manager of Partner
Strategy and Programs,
Adobe Experience
Manager Mobile
IVAN MIRONCHUK
Senior Technical
Marketing Manager,
Adobe Experience
Manager Mobile
AVANISH GANDHI
AEM Mobile Solution
Lead, Perficient Digital
TYLER DARBY
Senior Technical
Consultant, Perficient

6. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Mobile
Mike Zahorik | Business Development

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Social
Audience Scale
Mobile Web
Audience Referrals
Apps
Deep Engagement & Experience
The Mobile Landscape

8. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“Why not just responsive web?” – Part 1
Offline & Experience
Device “Real Estate”
Device Storage
Notifications
Deep links
iBeacons
Sensors
 Camera
 Geolocation
 Touch ID
 Gyro
 Compass
All other APIs and Sensors that Apple, Google &
Microsoft are building into their devices and OSs

9. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“Why not just responsive web?” – Part 2
If there is a reason for an audience to do
this, you have unprecedented access to
that audience.

10. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Apps Continue to Grow
Around 95bn apps were
downloaded across iOS and
Google Play in the last 12 months,
according to Google and Apple.
Roughly 35 per device.

11. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Challenge of Mobile Apps
1

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It’s fragmented and complicated
App Prototyping for UX
Design
 UX/UI Designer
(MADPs)
Mobile App Development
Platforms
 Developers
 IT Department
Point App Services
 Contractors/Consultants
 System Integrators
 Niche Companies

13. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
And it’s expensive, especially compared to the web
$13.5B
10% 9%
Building & Maintaining
Websites
8%
2xIT spends more than of its tech budget on apps than websites
VS.
And spends more than annually on contractors to keep up with
building and maintaining apps.
Source: The Global Tech Market Outlook For 2015 To 2016”, Forrester, January 2015
Building
Apps
Maintaining
Apps

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Adobe Experience
Manager Mobile
1

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Experience Manager Mobile
A product to build and manage mobile apps that
leverages enterprise content, offers rapid time to
market, deep extensibility and integrates with
Adobe Marketing Cloud for app measurement and
optimization.

16. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Multi-Channel Web, App, Enterprise Content/Data
Incorporate new or reuse existing content from Experience Manager
(or any CMS) to deliver to a whole new mobile apps channel
Time to Market w/ Design Tooling
Shorten time to market via powerful app design tooling. Extend the
functionality of your apps using Cordova device APIs and custom plug-ins
Manage Content/Data in Apps Post-Build
Manage apps across the enterprise using a centralized dashboard
Marketing Services Integrated
Harness the full-featured set of Adobe Marketing Cloud solutions to drive
engagement with personalized content and targeted messaging, tracking
user activity and effectiveness of app marketing campaigns
Experience Manager Mobile – Why Adobe?

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Some of Our Customers

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PNC
The Apps
Wealth management for education of new
customers
In-branch teller training on new account
generation
ROI
Increased time to market, delivered in 2
months compared to 9+ months from
previous solution
25% of previous custom development costs
1

19. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Stryker Orthopedics
The App
Helps on-the-go biomedical sales teams
communicate with sophisticated surgeons
ROI
Saved $3.9 million on printing, storage and
distribution costs
78% usage rate among sales reps, 62%
return each day
Same-day content updates enable
responsiveness to immediate business needs

20. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Medtronic
The App
Leverages Experience Manager Sites and Assets to
deliver all content into a single app for global sales force
ROI
Completed in 5 months vs 12-18 months for
native development
Delivers 1000s of assets to 1000s of employees
Use marketers and designers to rapidly update
content and be responsive to urgent business needs

21. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Under Armour
The App
Robust B2B product catalog used extensively by
the sales force
ROI
Achieves $4M/year in avoided missed orders
Saves $1.1M/year in operating expenses and
print and design costs

22. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Introduction to AEM Mobile
Ivan Mironchuk | Sr. Technical Marketing Manager, AEM Mobile
@ivanmironchuk

23. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe InDesign
Adobe Document Cloud
Inventory and
Product Systems
CRM/ERP Systems
Custom Workflows
Mobile Apps
Adobe Marketing Cloud
Assets and Content
Management
App Preview
App Prototype and Design Extensibility
Adobe Experience
Manager Mobile

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Deployment architecture (AEM Powered)
On-Premises
• Asset Management
• Workflows
• Template-based Authoring
• App Management
AEM
Managed Services
AEM
AEM Mobile
On-Demand Services
Cloud Hosted
Multi-tenant
• App Building / Prototyping
• Navigation screen design
• Content Distribution
• Push Notifications
On-Device
Deployed
App
• Native app
• Cordova framework
• Services integration
Marketing Cloud
or

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Adobe Analytics

26. OVERVIEW
THE ADOBE PRACTICE
MARKET EXPERTISE
75+
DEPLOYMENTS
SOLUTION EXPERTISEGLOBAL DELIVERYADOBE EXPERIENCE MANAGER
SPECIALIZED AEM • AEM Mobile • Analytics • Target
Audience Manager • Campaign
1OF 3
AEMMOBILEPARTNERS
USA ChinaIndia
RetailHealthcare Manufacturing
••
••

27. AEM Mobile
AEM MOBILE - APPROACH
CRAWL: BUILD FOUNDATION WALK: DELIVER CRITICAL INSIGHTS RUN: PERSONALIZE EXPERIENCE
• Build and extend Apps
• Leverage content from Adobe
Experience Manager or other
content management systems
• Set up analytics essentials
• Deliver personalized content
• Improve customer engagement
• Enhance functionality with custom
Cordova plugins
• Implement mobile app analytics
• Rapid content creation and
deployment
• Experience optimization
• Centrally manage apps
• Implement advanced workflows
1 2 3

28. AEM MOBILE DEMO
PATIENT ENGAGEMENT APP
• Daily Dose app – Healthcare providers
are looking for ways to better connect with
their customers. Better customer
engagement often leads to better health.
• Proof of Concept App built in partnership
with Adobe AEM Mobile team.
• Content created and managed in Adobe
Experience Manager.
• Custom Messaging application (angular.js
app) built in AEM Mobile to showcase
capabilities around building rich
applications on the platform.

29. OVERVIEW
DAILY DOSE APP - HIGHLIGHTS
CROSS-PLATFORM 40% FASTER
DEVELOPMENT + DEPLOYMENT TIME
SECURE COMMUNICATIONPATIENT ENGAGEMENT
Messaging • Prescriptions
5 WEEKS
END-TO-END
Notifications • Appointments
iOS • Android
RAPID DEPLOYMENT
AEM Templates • AEM Assets

30. Q+A

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• Blogs.perficient.com/Adobe

32. THANKYOU!