The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do!
For consumer products manufacturers and their retail partners, bricks and clicks are no longer separate. Digital access is pervasive as consumers rapidly and readily adopt new technology and connective communications in their quest for a more complete relationship with the brands they trust and the products and services they need and want. The connected consumer space is enabling brands to reshape how they position and characterize themselves in the market and even to decide what products should be brought to market. Our experts presented a retrospective of what we’ve seen and a perspective on what’s to come in 2015 as we look at the consumer products and retail market and discuss what’s working, what’s not and what you need to know, including: -Seven business and technology capabilities you must have, not just to survive, but to thrive -How to assess your readiness for competing to capture the attention and the business of the connected consumer -Why reflecting on your “true purpose” is no less important than the data you’re collecting and analyzing
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The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do!
- 2. 2 ABOUT PERFICIENT Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.
- 3. 3 PERFICIENT PROFILE • Founded in 1997 • Public, NASDAQ: PRFT • 2014 projected revenue ~$454 million • Major market locations: Allentown, Ann Arbor, Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Philadelphia, Southern California, St. Louis, Toronto, Washington, D.C. • Global delivery centers in China and India • >2,600 colleagues • Dedicated solution practices • ~90% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards
- 4. 4 A SENSE OF PURPOSE…
- 6. 6 WHY CONNECTED CONSUMERS? Because the World is Forever Changed The Connected Consumer is Reality Our Life Today in No Way Resembles Our Past Leadership is Required to Move Us Forward Trust is What Matters Most 1 2 3 4 5
- 7. 7 8 Billion 93% 103 % 84%
- 8. 8 WHO EXACTLY IS THE CONNECTED CONSUMER?
- 9. 9
- 10. 10 THE MODERN MIND Scanning Processing Speed Stimulation Junkies Impatient Expectations
- 12. 12 FOR EVERY MINUTE OF EVERY DAY 204B emails are sent 4B Google searches are initiated 7M calls are made 2.4B Facebook shares 44M Apps downloaded by Apple Users
- 13. 13 The Connected GLOBAL Consumer is Uber Alibaba Tesco shape-shifting the path to purchase.
- 18. 18 MOBILE AS POS
- 19. 19 BLOOMIES IS FULLY MOBILE Mobile Equipped Associates Smart Fitting Rooms Digital Wallet Acceptance Flexible Fulfillment
- 20. 20
- 21. 21
- 22. 22
- 24. 24 IT’S A GAME CHANGER! BRANDS can no longer sell what they make. RETAILERS can no longer sell what they stock. They must make what they can sell! They must stock what they can sell!
- 25. 25 7CAPABILITIES
- 26. 26 COMMUNICATING YOUR COMPELLING BRAND STORY
- 27. 27 HAVE A DIFFERENTIATED & FRICTIONLESS CUSTOMER EXPERIENCE
- 28. 28 CREATING CUSTOMIZED PRODUCTS AND SERVICES
- 29. 29 BUILDING SOCIAL MEDIA ENGAGEMENT
- 30. 30 HAVE A SEAMLESS & SYNCHRONIZED DEVICE CAPABILITY
- 31. 31 REAL-TIME TRANSPARENCY & DELIVERY CAPABILITY
- 33. 33 PURPOSE? WHAT IS YOUR BEYOND THINKING THE PROBLEM…
- 34. 34
- 35. 35 Are you ready to connect with your Connected Consumers?