The Modern Data Warehouse - A Hybrid Story

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As organizations realize the cost savings and scalability benefits of hybrid solutions, the focus turns to implementing your analytic platforms in these new environments. On-premises vs. cloud is the major decision point, but what about ‘traditional’ disk-based storage and computing vs. in-memory? Join Perficient’s director of Microsoft business intelligence, Duane Schafer, for a discussion on the business benefits of these topics, and discover how SQL Server 2014 and Microsoft Azure can be leveraged to build the modern data warehouse.

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The Modern Data Warehouse

Perficient is a leading information technology consulting firm serving clients throughout
North America.
We help clients implement business-driven technology solutions that integrate business
processes, improve worker productivity, increase customer loyalty and create a more agile
enterprise to better respond to new business opportunities.
About Perficient

BUSINESS SOLUTIONS
Business Intelligence
Business Process Management
Customer Experience and CRM
Enterprise Performance Management
Enterprise Resource Planning
Experience Design (XD)
Management Consulting
TECHNOLOGY SOLUTIONS
Business Integration/SOA
Cloud Services
Commerce
Content Management
Custom Application Development
Education
Information Management
Mobile Platforms
Platform Integration
Portal & Social
Our Solutions Expertise

Duane Schafer, Director of National
Microsoft BI Practice at Perficient
With nearly 20 years in technology consulting, BI
architectures, and solution sales including hybrid
cloud and DW appliance architectures, Duane is
responsible for strategy assessments including
EIM, BI, MDM and governance, solutions
architecture, and management of key client
engagements – as well as BI/DW architecture,
analysis & training in Microsoft BI stack.
Our Speaker

• The Traditional DW
• DW Stressors
• A Modern Alternative
• New Capabilities
Agenda

The Traditional DW - Defined
• Server and DBMS
• Methodology for loading data (ETL vs. ELT)
• “clean stage vs. dirty stage”
• Methodology for storing data (Kimball vs. Inmon)
• DW vs. DM

The Traditional DW - Defined
• Methodology for archiving data (never)
• ODS + DW = HUB
• “Historical and non-volatile”…
• What is history?
“I think… I am history
therefore… I’m history?”

The Traditional DW - Architectures
Logical Architecture – Mostly concerned about the
representation of data back to the end user. Included
abstraction/semantic layers, methods of access, etc.
Physical Architecture – Mostly concerned about the
storage and structuring of data. Included indexing (or
not) plans, schemas for security, auditing for data, etc.
However, the general consensus is that the DW is one
platform that serves a primary workload.
- “Reporting and analytics”
- Schema driven
- Dimensional aspect to it
- “One repository of truth”

Stressors to the Traditional DW
“… data warehousing has reached the most
significant tipping point since its inception. The
biggest, possible most elaborate data
management system in IT is changing. “
- Gartner, “The State of Data Warehousing in 2012”

Stressors to the Traditional DW
- TDWI, “Evolving Data Warehouse Architectures in the Age of Big Data Analytics”, 2014

Check Point
How does this affect our ‘traditional’ DW approach?
• Original work load is still covered
• Staging, ETL, schema based repository
• Original version of the truth is still in place
• No need to rip and replace
• New work load capabilities have been added
• Staging / archiving has been expanded
• ETL has more capacity
• Multi-schema based analysis is available
• The EDW is becoming a hybrid analytic platform

Thank you for your time
and attention today.
Please visit us at Perficient.com

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MT101 Dell OCIO: Delivering data and analytics in real time

Big Data's Impact on the Enterprise

Data leaders summit 2019

Matt McIlwain opening keynote

The Data Lake and Getting Buisnesses the Big Data Insights They Need

Data-Ed Webinar: Data Quality Success Stories

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Governed Self-service BI

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Dan O'Callahan Resume

Plus de Perficient, Inc.

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they are preparing for it. The results are fascinating, and we’ve distilled them into clear actions you can take right now to adapt and prepare for a very different 2020 holiday season. In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discussed: How marketers have already adapted and where they see the most opportunity moving forward What will be different this holiday season and how to adjust your strategy accordingly Ways to identify and meet changing customer expectations, wants, and needs How to determine if your priorities or investments should change What actions you can take right now to be successful

Driving Strong 2020 Holiday Season Results

Perficient, Inc.

Medical information call centers have an opportunity to transform the way they capture, code, and analyze adverse events (AEs) and product quality complaints (PQCs) with artificial intelligence (AI) and automation. The use of such innovative technology improves data quality and consistency, compliance, and operational efficiency. It helps reduce the frequency of your pharmacovigilance (PV) operations resources going home, saying, “I have more to do at the end of the day than I did when I started." Our one-hour, on-demand webinar shows you how you can use AI and automation to turbo-charge your end-to-end PV system. Use cases and demonstrations will include: Analyzing safety data Auto-coding verbatim terms to official medical dictionary terms Auto-creating an AE case in your database Converting speech to text

Transforming Pharmacovigilance Workflows with AI & Automation

Perficient, Inc.

Data, when leveraged effectively, can help you segment and target customers, analyze spending habits, and can create a personalized experience that builds value and customer loyalty. Without a 360-degree view of your customers, you can’t properly target them with real-time personalized offers, advice, and other services. In addition, lack of customer intelligence creates lost opportunities for banks and insurers to cross-sell and upsell new products and services. Our one-hour webinar covered how customer intelligence platforms can help you engage, acquire, and retain customers.

The Secret to Acquiring and Retaining Customers in Financial Services

Perficient, Inc.

The only thing certain about forecasting in a volatile economy is that the future is unpredictable. Historically, organizations have effectively utilized statistical techniques for short-term business planning, but leveraging actuals no longer allows us to predict the future. The ability to be prepared, responsive, and agile under these conditions is becoming a crucial success factor. Oracle Strategic Modeling can help you better navigate change to cope with uncertainty. If your CFO’s questions regarding earnings, liquidity, and cash flow are unceasing and far-reaching, watch our on-demand webinar for a deep dive into strategic modeling. We modeled real-world scenarios to show how you can: Quickly and easily develop a hierarchical model of your business Leverage multiple pre-built functions to forecast key performance drivers Provide transparency on forecasted financials via audit trail Utilize goal seek to set financial targets and estimate the financials drivers necessary to achieve it Perform sophisticated “what-if” analysis via simulations to improve the accuracy of your forecast Use built-in dashboard functionality to deliver powerful reporting capabilities

Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.

Perficient, Inc.

While many stay-at-home orders have been lifted, consumers’ new digital buying behaviors and habits are here to stay. Watch our panel discussion on the accelerated need for commerce and learn how commerce and content can transform our digital economy. Topics include: -What is the “experience economy” and how do you leverage it? -If you move beyond product and price, what’s next? -How business models have shifted and what you can do to break down silos and leverage new processes to capture the digital dollar. -How organizations have built agile teams to address the ever-changing needs of customers, including responsive approaches that address the omnichannel consumer. -Technologies that are best suited to enable your business and customers – and how headless commerce has changed the game. -How the future of commerce is changing, and what you should do now to prepare. Our panel features Jordan Jewell, IDC Research analyst known for his insight into the commerce industry. Joining him from Perficient is general manager Brian Beckham, who brings deep expertise in content management and empowering organizations in their digital transformations. Rounding out the panel is Episerver’s Joey Moore, who has spent the last decade helping organizations across the globe advance their digital maturity.

Content, Commerce, and... COVID

Perficient, Inc.

Centene, a large multi-line managed care organization, was looking to modernize and streamline its corporate performance management (CPM) applications. Centene had to move data between platforms multiple times during the close process so that close data could be fully consolidated and made available for reporting. This process had numerous challenges and inefficiencies that Centene wished to improve upon so that they could provide a more streamlined and more transparent process to the functional teams that leverage consolidated financials in their systems for reporting and analysis. Centene chose OneStream XF for global and US consolidations, currency conversion, eliminations, and ownership percentage. Michael Vannoni, director, financial systems solutions discussed the migration to OneStream XF including: -Factors leading to the selection of OneStream XF -Details of the solution design -Benefits realized with global consolidation implementation -Future planned enhancements

Centene's Financial Transformation Journey: A OneStream Success Story

Perficient, Inc.

WHODrug Koda, developed by Uppsala Monitoring Centre (UMC), is an automated coding service, which uses artificial intelligence (AI) to automate the coding of drug names and ATC selections, improving consistency and operational efficiency. It can also be used to accelerate dictionary upgrades, including the transition from WHODrug B2 format to B3. Through API (Application Programming Interface) web services, the coding engine can be integrated with custom or off-the-shelf drug safety, medical coding, or data management systems. In this webinar, Perficient and UMC discussed WHODrug Koda and how you can integrate it into your medical coding activities.

Automate Medical Coding With WHODrug Koda

Perficient, Inc.

There are multiple reasons why companies migrate to a new clinical trial management system (CTMS). Still, the two most common are mergers and acquisitions (i.e., CTMS consolidation) and the desire to switch CTMS vendors. Regardless of the reason, many of the best practices, processes, and tools are the same. In this webinar, we looked at the migration approaches taken across several case studies. You’ll come away with an understanding of: Pros and cons of each CTMS migration method Types of migration tools, including APIs, ETL tools, and adapters Approximate timelines and costs associated with each migration method The topics discussed in this webinar can be applied to any CTMS migration project, whether you’re moving to or from Oracle’s Siebel CTMS, Medidata’s Rave CTMS, and Veeva’s Vault CTMS.

Preparing for Your Oracle, Medidata, and Veeva CTMS Migration Project

Perficient, Inc.

The pandemic has ushered in a new normal for manufacturers, and the impact of digital communication is more important than ever. View our on-demand webinar with Tony Kratovil, Regional Vice President of Manufacturing at Salesforce, and Eric Dukart, National Sales Executive at Perficient. They covered why the right digital strategies are critical for manufacturers in the wake of COVID-19. Our webinar covered: Current challenges with forecasting, collaboration, and disruptions to distribution networks. Insights for stabilizing operations, accelerating partner management, and developing a digital strategy that differentiates your business. Candid Q&A with real-world examples. New Work.com resources to help manufacturers restart safely and rebuild. Tools and resources to move forward – fast.

Accelerating Partner Management: How Manufacturers Can Navigate Covid-19

Perficient, Inc.

Things move quickly in marketing. How do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key. Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) discussed this topic live on May 7, 2020. Watch to hear tactics for gaining a better understanding of your customers, how to use audience intelligence to optimize your marketing now, and more.

The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin

Perficient, Inc.

Cardtronics, the global leader in ATM deployment and management, decided to retire its on-premises Hyperion solution to gain the operational efficiencies, features, and functionality provided by a best-in-class cloud solution. Cardtronics chose Oracle EPM Cloud including Financial Consolidation and Close, Planning, Management Reporting, Account Reconciliation, Enterprise Data Management, as well as Oracle Analytics Cloud. In this video, project owner Richard Ng, director, financial systems, Cardtronics, discusses the migration to Oracle EPM Cloud including: Multi-release 18-month deployment schedule across multiple countries Benefits of a global Chart of Accounts for ERP and EPM Seamless integration across ERP Cloud, HCM Cloud, and EPM Cloud

Cardtronics Future Ready with Oracle EPM Cloud

Perficient, Inc.

Teams Summit - What is New and Coming

Perficient, Inc.

Empower Your Organization with Teams & Remote Work Crisis Management

Perficient, Inc.

Adoption & Change Management Overview

Perficient, Inc.

Microsoft Teams: Measuring Activity of Employees Working from Home

Perficient, Inc.

Securing Teams with Microsoft 365 Security for Remote Work

Perficient, Inc.

Infrastructure Best Practices for Teams Remote Workers

Perficient, Inc.

Accelerate Adoption for Microsoft Teams

Perficient, Inc.

Microsoft has turned traditional enterprise content management on its head with its recent announcement of Project Cortex. Project Cortex uses advanced artificial intelligence to harness collective knowledge from across the enterprise and automatically organize it into shared topics like projects, products, processes, and customers. Using AI, Cortex creates a knowledge network based on relationships among topics, content, and people and delivers it in the apps you use every day – Office, Outlook, and Teams. This webinar examined Project Cortex in more detail, including: • What is Project Cortex? • Why is Project Cortex different than other knowledge network projects previously introduced? • How does incorporating AI and automation change the game? • What is possible with Project Cortex? • What can you do to prepare?

Preparing for Project Cortex and the Future of Knowledge Management

Perficient, Inc.

Utilizing Microsoft 365 Security for Remote Work

Perficient, Inc.

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Preparing for Your Oracle, Medidata, and Veeva CTMS Migration Project

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Microsoft Teams: Measuring Activity of Employees Working from Home

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Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

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Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

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The Raspberry Pi 5 was announced on October 2023. This new version of the popular embedded device comes with a new iteration of Broadcom’s VideoCore GPU platform, and was released with a fully open source driver stack, developed by Igalia. The presentation will discuss some of the major changes required to support this new Video Core iteration, the challenges we faced in the process and the solutions we provided in order to deliver conformant OpenGL ES and Vulkan drivers. The talk will also cover the next steps for the open source Raspberry Pi 5 graphics stack. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://eoss24.sched.com/event/1aBEx

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The Modern Data Warehouse - A Hybrid Story

1. facebook.com/perficient twitter.com/Perficient_MSFTlinkedin.com/company/perficient The Modern Data Warehouse

2. Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities. About Perficient

3. • Founded in 1997 • Public, NASDAQ: PRFT • 2013 revenue ~$373 million • Major market locations throughout North America • Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C. • Global delivery centers in China, Europe and India • >2,100 colleagues • Dedicated solution practices • ~85% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards Perficient Profile

4. BUSINESS SOLUTIONS Business Intelligence Business Process Management Customer Experience and CRM Enterprise Performance Management Enterprise Resource Planning Experience Design (XD) Management Consulting TECHNOLOGY SOLUTIONS Business Integration/SOA Cloud Services Commerce Content Management Custom Application Development Education Information Management Mobile Platforms Platform Integration Portal & Social Our Solutions Expertise

5. Our Microsoft Practice

6. Duane Schafer, Director of National Microsoft BI Practice at Perficient With nearly 20 years in technology consulting, BI architectures, and solution sales including hybrid cloud and DW appliance architectures, Duane is responsible for strategy assessments including EIM, BI, MDM and governance, solutions architecture, and management of key client engagements – as well as BI/DW architecture, analysis & training in Microsoft BI stack. Our Speaker

7. • The Traditional DW • DW Stressors • A Modern Alternative • New Capabilities Agenda

8. The Traditional DW - Defined • Server and DBMS • Methodology for loading data (ETL vs. ELT) • “clean stage vs. dirty stage” • Methodology for storing data (Kimball vs. Inmon) • DW vs. DM

9. The Traditional DW - Defined • Methodology for archiving data (never) • ODS + DW = HUB • “Historical and non-volatile”… • What is history? “I think… I am history therefore… I’m history?”

10. The Traditional DW - Architectures Logical Architecture – Mostly concerned about the representation of data back to the end user. Included abstraction/semantic layers, methods of access, etc. Physical Architecture – Mostly concerned about the storage and structuring of data. Included indexing (or not) plans, schemas for security, auditing for data, etc. However, the general consensus is that the DW is one platform that serves a primary workload. - “Reporting and analytics” - Schema driven - Dimensional aspect to it - “One repository of truth”

11. Stressors to the Traditional DW “… data warehousing has reached the most significant tipping point since its inception. The biggest, possible most elaborate data management system in IT is changing. “ - Gartner, “The State of Data Warehousing in 2012”

12. Stressors to the Traditional DW - TDWI, “Evolving Data Warehouse Architectures in the Age of Big Data Analytics”, 2014

13. Stressors to the Traditional DW

14. A Modern Alternative

15. A Modern Alternative

16. A Modern Alternative

17. A Modern Alternative

18. A Modern Alternative

19. A Modern Alternative

20. A Modern Alternative

21. Check Point How does this affect our ‘traditional’ DW approach? • Original work load is still covered • Staging, ETL, schema based repository • Original version of the truth is still in place • No need to rip and replace • New work load capabilities have been added • Staging / archiving has been expanded • ETL has more capacity • Multi-schema based analysis is available • The EDW is becoming a hybrid analytic platform

29. Connect with Perficient

30. Thank you for your time and attention today. Please visit us at Perficient.com