Gule Sider skal være ikke være en søkemotor, men en kjøpemotor. Mattias Nyman er arkitekten bak denne strategien på nordisk nivå, og vil fortelle deg hvorfor Eniro vil gjøre dette og hva det innebærer for deg som annonsør.

1. Where can I buy this stuff? Mattias Nyman, Nordic Business Development Manager

2. Users search more and more on specific product or services

3. Our visionList all companies that sell a product or a service, in the area of your interestMaximize number of relevant leads to our paying customers

4. Keywords assigned by category Product files in from webshops, same as price comparison sites “Crawling” company websites hunting for products and services Eniro’s relevance model Customer web where customers can add and rank keywords Customer selected ranked keyword collected by sales reps

5. Companies with paid keywords and categories $ $ $ Companies with keywords automatically assigned by Eniro, category by category Webshops with product files Vi har hittat "sökordet" på följande företags hemsidor Companies with “crawled” keywords cross referenced with Eniro data and grouped in different relevance levels.

7. mattias.nyman@eniro.com