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PRIVATE COMPANY COMPENSATION

                                                                                                                                     THE INSIDER
                                                                                                                               TRADING PYRAMID

 This	
  insider	
  pyramid	
  provides	
  a	
  summary	
  of	
  basic	
  restric5ons	
  
 placed	
  on	
  the	
  trading	
  of	
  an	
  employer's	
  stock.	
  	
  Each	
  area	
  in	
  the	
  
 pyramid	
  is	
  subject	
  to	
  all	
  restric5ons	
  to	
  its	
  right	
  and	
  those	
  
 below	
  it.

 Possession	
  of	
  material,	
  nonpublic	
  informa3on	
  regarding	
  the	
  Issuer	
  by	
  
 any	
  officer,	
  director	
  or	
  employee	
  prohibits	
  the	
  individual	
  from	
  
 par3cipa3ng	
  in	
  the	
  purchase	
  or	
  sale	
  of	
  stock,	
  including	
  most	
  types	
  of	
  
 stock	
  op3on	
  exercises.
 General	
  Popula,on:	
  
 This	
  applies	
  to	
  anyone,	
  inside	
  or	
  outside	
  of	
  the	
  company,	
  who	
  may	
  wish	
  to	
  place	
  a	
  trade	
  in	
  the	
  company's	
  stock.	
  The	
  SEC	
  
 has	
  declared	
  it	
  illegal	
  to	
  place	
  a	
  trade	
  with	
  any	
  company's	
  stock	
  if	
  you	
  have	
  informa3on	
  about	
  that	
  company	
  that	
  would	
  
 cause	
  you	
  to	
  buy	
  or	
  sell	
  stock	
  that	
  has	
  NOT	
  BEEN	
  FORMALLY	
  RELEASED	
  TO	
  THE	
  PUBLIC.	
  A	
  formal	
  release	
  to	
  the	
  public	
  
 would	
  include	
  a	
  press	
  release	
  or	
  statement	
  by	
  an	
  authorized	
  company	
  official.	
  Generally	
  companies	
  allow	
  transac3ons	
  
 following	
  a	
  period	
  of	
  1	
  or	
  2	
  business	
  days	
  aIer	
  the	
  informa3on	
  has	
  been	
  released	
  to	
  the	
  public.
 Company	
  Designated	
  Insiders:	
  
 These	
  are	
  people	
  who	
  are	
  not	
  subject	
  to	
  any	
  formal	
  SEC	
  guidelines	
  (other	
  than	
  those	
  men3oned	
  above),	
  that	
  the	
  company	
  
 considers	
  to	
  have	
  regular	
  access	
  to	
  material	
  inside	
  knowledge.	
  These	
  individuals	
  are	
  subject	
  to	
  company	
  imposed	
  Trading	
  
 Windows	
  and	
  Blackout	
  Periods	
  to	
  ensure	
  that	
  they	
  do	
  not	
  trade	
  during	
  the	
  especially	
  delicate	
  3mes	
  immediately	
  
 preceding	
  the	
  release	
  of	
  informa3on.	
  These	
  individuals	
  may	
  also	
  be	
  required	
  to	
  have	
  every	
  trade	
  pre-­‐cleared	
  by	
  a	
  
 compliance	
  officer.
 Sec,on	
  16	
  Repor,ng	
  Officers:	
  
 These	
  are	
  individuals	
  that	
  the	
  SEC	
  considers	
  to	
  have	
  ready	
  access	
  to	
  material	
  inside	
  informa3on.	
  The	
  level	
  of	
  individual	
  
 varies	
  from	
  company	
  to	
  company	
  and	
  the	
  repor3ng	
  officers	
  are	
  designated	
  by	
  the	
  company,	
  with	
  scru3ny	
  by	
  the	
  SEC.	
  These	
  
 individuals	
  must	
  fill	
  out	
  a	
  Form	
  3	
  when	
  they	
  become	
  a	
  Sec3on	
  16	
  reporter,	
  a	
  Form	
  4	
  within	
  2	
  business	
  days	
  of	
  reportable	
  
 ac3vity	
  and,	
  a	
  Form	
  5	
  at	
  the	
  end	
  of	
  every	
  year.	
  The	
  SEC	
  must	
  be	
  aware	
  of	
  all	
  trades	
  transacted	
  by	
  this	
  group	
  and	
  will	
  
 inves3gate	
  any	
  trade(s)	
  that	
  looks	
  suspicious.	
  Fines	
  or	
  prosecu3on	
  will	
  follow	
  any	
  illegal	
  ac3vity	
  by	
  this	
  group.	
  The	
  company	
  
 must	
  also	
  publish	
  in	
  their	
  year-­‐end	
  proxy	
  statement	
  any	
  individuals	
  who	
  have	
  filed	
  incorrectly	
  or	
  late.	
  The	
  company	
  may	
  
 allow,	
  or	
  require,	
  these	
  individuals	
  to	
  arrange	
  automated	
  “10b5-­‐1	
  Trading	
  Plans”	
  with	
  authorized	
  brokers.	
  These	
  plans	
  can	
  
 be	
  set-­‐up	
  during	
  periods	
  when	
  the	
  individual	
  does	
  not	
  hold	
  inside	
  informa3on	
  and	
  control	
  future	
  transac3ons	
  without	
  
 individual	
  interac3on.
 144	
  Affiliates:	
  
 The	
  SEC	
  not	
  only	
  considers	
  these	
  individuals	
  to	
  have	
  access	
  to	
  material	
  inside	
  informa3on,	
  but	
  these	
  individuals	
  are	
  also	
  
 considered	
  to	
  have	
  the	
  ability,	
  through	
  their	
  posi3on	
  or	
  holdings,	
  to	
  impact	
  that	
  informa3on.	
  144	
  Affiliates	
  are	
  designated	
  
 because	
  of	
  their	
  posi3on	
  of	
  perceived	
  control	
  in	
  the	
  company,	
  or	
  because	
  of	
  the	
  the	
  amount	
  of	
  company	
  stock	
  they	
  hold.	
  
 144	
  paperwork	
  must	
  be	
  filed	
  for	
  every	
  trade,	
  on	
  the	
  date	
  of	
  the	
  trade.	
  If	
  the	
  144	
  Affiliate	
  is	
  an	
  employee,	
  they	
  are	
  also	
  
 subject	
  to	
  Sec3on	
  16	
  repor3ng	
  rules.	
  In	
  addi3on,	
  they	
  may	
  be	
  subject	
  to	
  selling	
  and	
  buying	
  restric3ons,	
  including	
  certain	
  
 mandatory	
  holding	
  periods.	
  	
  




  514 Precita Ave, Suite 100 | San Francisco, CA 94110 | Toll Free 877.803.9255 x700 | P. +1 415.625.3406
                   email: info@performensation.com | web: www.performensation.com


                                                                            ©2012 Performensation

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Performensation Insider Trading Pyramid

  • 1. PRIVATE COMPANY COMPENSATION THE INSIDER TRADING PYRAMID This  insider  pyramid  provides  a  summary  of  basic  restric5ons   placed  on  the  trading  of  an  employer's  stock.    Each  area  in  the   pyramid  is  subject  to  all  restric5ons  to  its  right  and  those   below  it. Possession  of  material,  nonpublic  informa3on  regarding  the  Issuer  by   any  officer,  director  or  employee  prohibits  the  individual  from   par3cipa3ng  in  the  purchase  or  sale  of  stock,  including  most  types  of   stock  op3on  exercises. General  Popula,on:   This  applies  to  anyone,  inside  or  outside  of  the  company,  who  may  wish  to  place  a  trade  in  the  company's  stock.  The  SEC   has  declared  it  illegal  to  place  a  trade  with  any  company's  stock  if  you  have  informa3on  about  that  company  that  would   cause  you  to  buy  or  sell  stock  that  has  NOT  BEEN  FORMALLY  RELEASED  TO  THE  PUBLIC.  A  formal  release  to  the  public   would  include  a  press  release  or  statement  by  an  authorized  company  official.  Generally  companies  allow  transac3ons   following  a  period  of  1  or  2  business  days  aIer  the  informa3on  has  been  released  to  the  public. Company  Designated  Insiders:   These  are  people  who  are  not  subject  to  any  formal  SEC  guidelines  (other  than  those  men3oned  above),  that  the  company   considers  to  have  regular  access  to  material  inside  knowledge.  These  individuals  are  subject  to  company  imposed  Trading   Windows  and  Blackout  Periods  to  ensure  that  they  do  not  trade  during  the  especially  delicate  3mes  immediately   preceding  the  release  of  informa3on.  These  individuals  may  also  be  required  to  have  every  trade  pre-­‐cleared  by  a   compliance  officer. Sec,on  16  Repor,ng  Officers:   These  are  individuals  that  the  SEC  considers  to  have  ready  access  to  material  inside  informa3on.  The  level  of  individual   varies  from  company  to  company  and  the  repor3ng  officers  are  designated  by  the  company,  with  scru3ny  by  the  SEC.  These   individuals  must  fill  out  a  Form  3  when  they  become  a  Sec3on  16  reporter,  a  Form  4  within  2  business  days  of  reportable   ac3vity  and,  a  Form  5  at  the  end  of  every  year.  The  SEC  must  be  aware  of  all  trades  transacted  by  this  group  and  will   inves3gate  any  trade(s)  that  looks  suspicious.  Fines  or  prosecu3on  will  follow  any  illegal  ac3vity  by  this  group.  The  company   must  also  publish  in  their  year-­‐end  proxy  statement  any  individuals  who  have  filed  incorrectly  or  late.  The  company  may   allow,  or  require,  these  individuals  to  arrange  automated  “10b5-­‐1  Trading  Plans”  with  authorized  brokers.  These  plans  can   be  set-­‐up  during  periods  when  the  individual  does  not  hold  inside  informa3on  and  control  future  transac3ons  without   individual  interac3on. 144  Affiliates:   The  SEC  not  only  considers  these  individuals  to  have  access  to  material  inside  informa3on,  but  these  individuals  are  also   considered  to  have  the  ability,  through  their  posi3on  or  holdings,  to  impact  that  informa3on.  144  Affiliates  are  designated   because  of  their  posi3on  of  perceived  control  in  the  company,  or  because  of  the  the  amount  of  company  stock  they  hold.   144  paperwork  must  be  filed  for  every  trade,  on  the  date  of  the  trade.  If  the  144  Affiliate  is  an  employee,  they  are  also   subject  to  Sec3on  16  repor3ng  rules.  In  addi3on,  they  may  be  subject  to  selling  and  buying  restric3ons,  including  certain   mandatory  holding  periods.     514 Precita Ave, Suite 100 | San Francisco, CA 94110 | Toll Free 877.803.9255 x700 | P. +1 415.625.3406 email: info@performensation.com | web: www.performensation.com ©2012 Performensation