Social media and consumer behavior mulzoff
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brief presentation on consumer behaviors and how social media can be used to alter consumer beliefs, feelings, and perspective on a company's products and services.
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Social media and consumer behavior mulzoff
- 1. Consumer Behavior and Social Media “It's those changes in latitudes, changes in attitudes nothing remains quite the same.” - Jimmy Buffet “Perception is in the eye (really the brain) of the beholder” -Anonymous
- 3. When its broke: Don’t ignore it. Don’t hide. Instead, acknowledge, listen.
- 4. Nurturing Those Changes in Latitudes
- 5. Using SM to Change those Attitudes
- 6. Q and A
Notes de l'éditeur
- Buffet- familiar? Wonderful song. What was he saying? BOOK: Perception:Perception is in the eye of the beholder. People are continuously forming opinions about you, based on their perception of you. Alternately, you are also continuously forming opinions about others, based on your perceptions of them. In a lot of cases, especially companies we do business, we have pre-conconcieved perceptions. And if goin in