What if anyone in your office could launch a Marketo campaign without breaking it? How much time (Training, Support, and Execution) could your Marketing Operations Team save if more users/teams could launch error-free campaigns themselves? How much more revenue could be generated from those additional campaigns launched? In this session, discover how you can enable any non-technical users anywhere to create and launch Marketo programs, without stepping foot inside Marketo. From field or product marketers to HR or even external partners and co-marketing campaigns, there is a much better way than building a complex Center of Excellence.

2. Give the Power of Marketo to
Anyone, Fearlessly.
Alexandre Pelletier, CEO at Perkuto
alex@perkuto.com
Twitter: @apelletier
Linkedin.com/in/apelletier

4. CENTRALIZED

5. CENTRALIZED OPERATIONS
• Quality control
• Standardize processes
• Limited training
• Incomplete requirements
• Can’t keep up with volume
• Expensive MOPS team

6. DISTRIBUTED

7. DISTRIBUTED OPERATIONS
• Increase capacity
• Empower marketers
• Low adoption
• Lots of training & support
• Risk of campaign errors

9. CONDUCTED

13. CONDUCTED OPERATIONS
• Easy to use
• Unlimited capacity
• Empower marketers
• Quality control
• Standardize processes
• Limited training

15. Launch More
Campaigns, Faster!

16. Q&A

17. Linkedin.com/in/apelletier
Twitter: @apelletier
alex@perkuto.com
jeto.io