The document discusses how premiums and tripwires can be used in marketing to increase sales and conversion rates. It provides various examples and statistics showing that offering a low-cost premium significantly increases the percentage of customers that purchase the main product or service. Premiums have been shown to boost front-end sales, continuity programs, upsells, retention, webinar and event attendance, and more. Offering a free gift or t-shirt with a purchase can increase conversion rates markedly.

1. Premium
Marketing
Examples
Killer…
…and sneaky little tricks

2. Watch This
Presentation
Being
Delivered
Live!

3. https://www.perrybelcher.com/
premium-marketing-examples

4. How to 4x your
sales by using
premiums
linkedin/PerryBelcher

5. Perry Belcher
Co-Founder
DigitalMarketer.com
Founder
RivalBrands.com
Founder
plattr.com

6. Perry Belcher
Investment & Advisory
512.971.5049 (text)
Linkedin.com/perrybelcher

7. $400,000,000

9. Q. So why do
tripwires really
work?

10. Premiums

18. 14 Seconds

20. CLAYTON MAKEPEACE

21. “They Really Don’t
Want Your Shit…”

22. http://swiped.co/person/agora/

23. The average Agora
sales letter is 3500
Word long

24. 200 or less word
typically describes
the membership

25. “They Really Don’t
Want Your Shit…”

26. “…even if the really
need it”

27. The just want the
premium

30. Leveraging
Premiums
Online

31. Linear Commerce
Copyright 2017 Perry Belcher
LeadMagnet
Contests
Quizzes
Calculators
Retailers
VAR’s
Seat Licenses
BigTicket
*Free and Premium Content
Low Ticket
Most Wanted
Easy Ship
Tripwire
Newsletter
Boxes
Community
Membership
Premium
Amazon
Multiples
GiftOnly

32. Downsell
Premium Only
Amazon*
Lead
Magnet
Tripwire
Sale
w/Premium
Upsell
Annual
w/Premium
Contest
Convo
Survey
Down
Sell
$1 Trial
Slack
Adjuster
MRR $1 Trial
Slack
Adjuster
One Time
Big
Ticket
Webinar
The
Bucket
Email, Bot &
SMS
Optimized Funnel Formula
Copyright 2018
Perry Belcher
*Add 3 Day
Autoresponder
At Stop Point That
Re-Engages at
Next Step
Hot List
Autoresponder
Fires Immediate
MMR
Monthly
w/Premium

33. Average 400%
Increase in
Conversion

34. Whoever
attaches the
most buyers
wins

35. 2.3% vs 14.5% FEC
SOURCE: Survival Life
VS.

36. 10% Minimum FEC
SOURCE: RIVAL BRANDS
16.6%

37. We’ve made
3,000,000+
Sales with
Premiums

38. Books -4% vs Book+TSHIRT 11%+

39. Works on Amazon Too

40. 16% Lift on $2000 Course
SOURCE: Yanik Silver

41. The just want the
premium…

42. 8%

43. 7.7% vs. 23% vs. 32%+ M.R.R. Upsell
SOURCE: American Gun Association

44. The just want the
premium…

45. Description of Membership Starts
55% Engagement
Close Starts
25.5%
16% conversion vs. 34.8%

46. Premiums

47. Premiums Increase
Retention

48. 2.6X
Stick
Rate

49. 2.3 Additional Months $400/mo.
SOURCE: Andrew Lock RETENTION GEEKS

50. Ways To Use Premiums
•Front End Sales
•Continuity
•Upsells
•Retention
•Webinar
•Event Attendance
•Affiliate
Contests
•Book Campaigns
•Launches
•Contributors

51. jeff@printandfill.com
718.306.0101
FREE GIFT!
Print Your Own
Marketing Badass
T-Shirt FREE at The
Print & Fill Booth

52. jeff@printandfill.com 718.306.0101

53. 718.306.0101jeff@printandfill.com

54. jeff@printandfill.com
718-306-0101

55. jeff@printandfill.com
718.306.0101
FREE GIFT!
Print Your Own
Marketing Badass
T-Shirt FREE at The
Print & Fill Booth

56. Perry Belcher
Investment & Advisory
512.971.5049 (text)
Linkedin.com/perrybelcher