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Das neue VCP-Corporate Design - #vcpbv15

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Publié le

Präsentation zum neuen VCP-Corporate Design auf der 45. Bundesversammlung des Verbandes Christlicher Pfadfinderinnnen und Pfadfinder (VCP) am 22. Juni 2015.

Weitere Informationen zu den neuen Gestaltungsrichtlinien finden sich laufend im VCP-Blog: http://bit.ly/1KkdS0Z

Publié dans : Art & Photos
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Das neue VCP-Corporate Design - #vcpbv15

  1. 1. vcp Corporate Design Zeichen, Spuren und Geheimnisse
  2. 2. VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  3. 3. Waldläuferzeichen Spielerische Kommunikation Im Zentrum der Kommunikation stehen die Waldläuferzeichen. •  52 Zeichen – Freie Auswahl in der Anwendung. •  „Codierung“ als Anlass zur Kommunikation – Bedeutung des einzelnen Zeichens wird im Kontext immer erklärt. VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  4. 4. z! * *WegzumLager
  5. 5. vcp Logo und vcp Wortbildmarke VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  6. 6. vcp Logo und vcp Wortbildmarke Regeln für die bedarfsgerechte Anwendung vcp Logo vcp Wortbildmarke VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  7. 7. vcp Logo und vcp Wortbildmarke Regeln vcp Bundesarchiv vcp Berlin-Brandenburg vcp  Bundesarchiv   Berlin-­‐Brandenburg   Eine mögliche Adaption des neuen VCP-Corporate Designs durch VCP- Länder ist möglich. VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  8. 8. Farbwelt Die Farbwelt der Stufenkonzeption wird um Layoutfarben ergänzt. VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  9. 9. VCP-Stufenfarben Feststehende Farben zur Kennzeichnung von Stufen VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  10. 10. vcp Layoutfarben farbig, aber nicht bunt! Feuerrot Feuergelb Wasserblau Luftgrau Erdbraun VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  11. 11. VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder Anwendungsbeispiele
  12. 12. Schrift VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  13. 13. Eine Schrift für alle Medien Roboto Light Roboto Regular Roboto Medium Roboto Bold Roboto Black Roboto Light italics Roboto Regular italic Roboto Medium italic Roboto Bold italic Roboto Black italic Die Roboto ist unter http://bit.ly/1KkcCuW frei verfügbar. VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  14. 14. Anwendungsbeispiele VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  15. 15. Was kommt jetzt? Ausarbeitung und Implementierung VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  16. 16. Projektplan vcp Corporate Design Juni Projektplanung und weitere Absprachen. Juni/Juli Finalisierung Styleguide und Erstellung von Vorlagen, Beginn Gestaltung von Arbeitshilfen September Geschäftsdrucksachen/Schriftverkehr umgestellt Download von Vorlagen auf www.vcp.de bis Ende 2015 Ausschreibung anp, Beginn Umsetzung digitale Kanäle 2016 Abschluss der Umstellung in allen Verbandsmedien VCP-Corporate Design - Peter Mestel, VCP-Bundesleitung, Referat Mitglieder
  17. 17. I! * *EndedesSpiels vcp Corporate Design – Zeichen, Spuren und Geheimnisse Updates und weitere Informationen laufend im VCP-Blog unter http://bit.ly/1KkdS0Z

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