Instagram Trends 2019 - Meltwater Webinar 12.12.2019

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Instagram ist im Wandel. Von der Foto-Sharing Plattform ist die App zum dynamischen Zentrum des gesamten Facebook Enviroments geworden. Aber was bringt 2019 - IGTV, mehr Stories, Messenger und vielleicht sogar Payment.

Médias sociaux

Peter Mestel
Head of Social Media & Digital Strategy
WORK – Creative Mind, Concept, Storytelling,
Service Design, Influencer-Relations, Data
Research – UCS since 2011
-
PLAY – Polaroid, Black-/White-Film (35/120),
Crossbike, Swim, Hike, stay outside
-
ENGAGE – German Scout Association, Member
of Board (volunteer)
https://www.linkedin.com/in/pemestel

Quelle: https://gifeed.com/animation-phone/1ULDy51ZvukIThyTHa/gif

Quelle. https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?mcubz=0
Stephan Hoeck/Getty Images Jordan Siemens/Getty Images
Der Instagram Feed prägt Kommuniktion
Getty Images - “women“ - 2007 Getty Images - “women“ - 20

Content 2018:
1. Darf nicht viel Aufwand sein.
2. Darf nicht länger als sechs
Sekunden sein
3. Muss überall und immer
verfügbar sein
4. Muss möglichst passiv zu
konsumieren sein
5. Alles ist Content
6. Content ist UnterhaltunngFull Keynote of Alex Chung from Giphy:
https://www.youtube.com/watch?v=ywIpxMqA_qs

We expect Stories are on track to overtake
posts in feeds as the most common way
people share across all social apps.
Mark Zuckerberg, 2018

Instagram Feed organic
Instagram Feed paid
Hashtags
Locations
Instagram Stories
Instagram Stories paid
Instagram Live Video
Hashtags
Locations

https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/

Instagram Feed organic
Instagram Feed paid
Hashtags
Locations
Instagram Stories
Instagram Stories paid
Instagram Live Video
IGTV
Message
Channels

https://qz.com/901655/what-is-snapchat-let-snap-founder-evan-spiegel-explain-it-to-you/

https://www.instagram.com/tv/BrDoKaCH1gC/
IGTV–Show
The Daily Dose of Ripky

Read more!
A small Business Guide to Instagram Stories
Buffer Blog: Aktuelle Statistiken zu Instagram Stories
Delmondo: Insanely Creative Story Examples

Peter Mestel • Head of Social Media & Digital Strategy • Nuremberg
12.12.2018 User Centered Strategy 26

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Instagram Trends 2019 - Meltwater Webinar 12.12.2019

1. Instagram organic Nuremberg, 12/10/18

2. Peter Mestel Head of Social Media & Digital Strategy WORK – Creative Mind, Concept, Storytelling, Service Design, Influencer-Relations, Data Research – UCS since 2011 - PLAY – Polaroid, Black-/White-Film (35/120), Crossbike, Swim, Hike, stay outside - ENGAGE – German Scout Association, Member of Board (volunteer) https://www.linkedin.com/in/pemestel

3. https://gph.is/1r9yCik

4. Your Instagram is so 2014!

5. Quelle: https://gifeed.com/animation-phone/1ULDy51ZvukIThyTHa/gif

6. Jordan Siemens/Getty Images

7. Quelle. https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?mcubz=0 Stephan Hoeck/Getty Images Jordan Siemens/Getty Images Der Instagram Feed prägt Kommuniktion Getty Images - “women“ - 2007 Getty Images - “women“ - 20

9. Content 2018: 1. Darf nicht viel Aufwand sein. 2. Darf nicht länger als sechs Sekunden sein 3. Muss überall und immer verfügbar sein 4. Muss möglichst passiv zu konsumieren sein 5. Alles ist Content 6. Content ist UnterhaltunngFull Keynote of Alex Chung from Giphy: https://www.youtube.com/watch?v=ywIpxMqA_qs

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12. We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. Mark Zuckerberg, 2018

13. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video Hashtags Locations

14. https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/

15. https://youtu.be/glo_tYGpQEk

16. Quelle:http://bit.ly/2Ba3t7Q

17. Instagram Feed organic Instagram Feed paid Hashtags Locations Instagram Stories Instagram Stories paid Instagram Live Video IGTV Message Channels

18. https://qz.com/901655/what-is-snapchat-let-snap-founder-evan-spiegel-explain-it-to-you/

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21. https://www.instagram.com/tv/BrDoKaCH1gC/ IGTV–Show The Daily Dose of Ripky

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24. Read more! A small Business Guide to Instagram Stories Buffer Blog: Aktuelle Statistiken zu Instagram Stories Delmondo: Insanely Creative Story Examples

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26. Peter Mestel • Head of Social Media & Digital Strategy • Nuremberg 12.12.2018 User Centered Strategy 26

Instagram Trends 2019 - Meltwater Webinar 12.12.2019

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Instagram Trends 2019 - Meltwater Webinar 12.12.2019