1. In store Excitement Builder
Activity : RJ Hunt @ Reliance
digital in association with
Meow FM channel

3. Meow Fm did a host hunt activity for their radio channel 104.8FM and we
were the Associate Sponsor and the Venue Partners

4. Activity : 15th Jan- 23rd Jan
Various activities were planned before the event :
• Meow Fm host hunt activity for radio channel 104.8FM@
Vashi store
• Outdoor sites
• Incoming Hotline/SMS for participation
• Newspaper ads
• TV – Post event coverage
• Mailers to all merimeow.com members from Mumbai

5. Outdoor activity to support the event

6. Hoardings
LOCATION MEDIA
Andheri Telli Gulli Jnct Billboard
Malad Near Inorbit Mall Billboard
Vile Parle Flyover Billboard
Andheri (E) Sakinaka [LHS] Billboard
Borivali Opp. National Park Billboard
Vashi below the flyover Nr. Police
chowki [Hrd No.5]
Billboard

7. Andheri Telli Gulli

8. Malad Near Inorbit Mall

9. Vile Parle Flyover

10. Andheri (E) Sakinaka [LHS]

11. Borivali Opp. National Park

12. Promotions conducted to induce participation and
spread excitement across all areas

13. InStore Activations
Dropdown
Standee

14. Registration process @ Vashi store

15. Auditions :23rd jan

16. Participants and volunteers

17. Judges at the event

18. Participants performing @ stage

19. Output
1.Overall Excitement and Activity In store
2. Youth & young women oriented activity to
drive store perception
3. Spread Digital store awareness across
Mumbai

20. To Top it all …..The complete activity was
done at ZERO COST to RD