Cegoc - Gamification increase engagement and effectiveness of learning
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Keynote talk from CEGOC Business Transformation Summit in Lisbon, Portugal - October 2016
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Cegoc - Gamification increase engagement and effectiveness of learning
- 2. Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador for Worthing & Adur and Brighton & Hove Chambers of Commerce
- 3. Gamification refers to the use of game mechanics in non-gaming contexts The process of making activities more game-like
- 5. FUTURE DEFINITION “Gamification is becoming a catch all word that encompasses not just gamification but also serious games, simulations, game based learning and playful experiences” Raftopoulos (2015) Marigo Raftopoulos http://www.researchgate.net/publ ication/274963363_How_enterpri ses_play_Towards_a_taxonomy _for_enterprise_gamification
- 6. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
- 7. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster
- 8. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster
- 9. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
- 10. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster How much did Destiny make in sales the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
- 11. What percentage of video game players in the UK are female? A. 27% B. 41% C. 52%
- 12. According to Newzoo (April, 2016) the global games market in 2016 is worth? A. $99.6 billion B. $86.8 billion C. $61.1 billion
- 13. SCIENCE
- 18. Marczewski’s Three Layers of Motivation
- 19. HARD FUN
- 20. PLAYING TO SEE HOW GOOD I REALLY AM
- 21. PLAYING TO BEAT THE GAME
- 23. REQUIRING STRATEGY RATHER THAN LUCK
- 24. EASY FUN
- 27. WANTING TO FIGURE IT OUT
- 28. SEEING WHAT HAPPENS IN THE STORY
- 29. LIKING THE SOUND OF CARDS SHUFFLING
- 30. PEOPLE FUN
- 31. IT’S THE PEOPLE THAT ARE ADDICTIVE NOT THE GAME
- 32. I WANT AN EXCUSE TO INVITE MY FRIENDS OVER
- 33. I DON’T LIKE GAMES BUT IT’S A FUN WAY TO SPEND TIME WITH MY FRIENDS
- 34. I DON’T PLAY BUT IT’S FUN TO WATCH
- 35. SERIOUS FUN
- 36. PERSONAL GOALS
- 37. THE BIG PICTURE
- 38. Points Resources Boss fights Game components Content unlocking Badges Levels Progression Collections Achievements Social graph Leaderboards Teams Combat Virtual goods Quests Virtual currency Avatars Gifting
- 40. VIRTUOSO
- 44. Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564 TOP 10 USERS
- 45. TOP USER Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 46. LEAD BY EXAMPLE Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 47. BADGES Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 48. COINS Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 50. For more fun access whitepapers, webinars and articles on our website pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins Thank you for listening. See you in my Transformation Lab