Slides from Pete Jenkins' presentation on Gamification+ Ltd's export journey and an insight into gamification from Action Asia: Unleash your ASEAN Ambitions event in Gatwick, UK on 29th January 2019
1. P E T E J E N K I N S
A C T I O N A S I A : U N L E A S H Y O U R
A S E A N A M B I T I O N S
GAMIFIED MOTIVATION
2. ABOUT PETE
• Founder – GAMIFICATION+ LTD
BOFTA 2018 Award Winner
• Entrepreneur in Residence at University of
Brighton
• Chair of International Gamification Confederation
(GamFed)
• Chair of Gamification Europe Conference
• Practice Director, Gamification at
Intelestream Inc
• Ambassador for Brighton & Hove Chamber of
Commerce
5. WEB PRESENCE
• LinkedIn Profile reworded to match
• Website reworded to match LinkedIn
• Website provides supporting evidence - past and
future speaking engagements, existing client list
(brands famous abroad higher up)
• .uk domain ending rather than .com
6. EXPORT STRATEGY
Partnership Approach
• Regional Partners
• Great existing customers
• Only accept opportunities that support the brand
strategy, i.e high price, quality customers
8. NEW EXPORT OPPORTUNITIES
• Hosted in Amsterdam
• Attendees from 35 countries
• Licencees – Egypt, Mexico
• Hosted in London,
• Attendees from as far abroad as
South Africa, Brazil and Singapore
• 3rd year of gamification awards
10. Gamification is the process of making
activities more game like
(Re)Defining Gamification: A Process Approach
Werbach (2014)
11. “Game-like states” are psychological
outcomes of optimised engagement and
motivation that lead to behavioural and
ideological effects.
(Huotari and Hamari, 2012)
13. A. 100 million
B. 1 billion
C. 10 billion
Activision Blizzard’s players racked up how
many hours of play time in 4th Quarter 2017?
A. 1 billion
B. 14 billion
C. 29 billion
14. What percentage of video game players in
the UK (in 2014) are female?
A. 27%
B. 41%
C. 52%
22. THANK
YOU FOR
PLAYINGP E T E . J E N K I N S @ G A M I F I C A T I O N P L U S . U K
H T T P S : / / G A M I F I C A T I O N P L U S . U K
@ G A M I F I P L U S @ P E T E J E N K I N S
Notes de l'éditeur
Picture by Pete Jenkins, Link from Zelda.
Picture by Pete Jenkins, Link from Zelda.
Picture by Pete Jenkins, Link from Zelda.
http://investor.activision.com/releasedetail.cfm?releaseid=1056935
Each player averaged over 50 minutes per day, 385m Monthly Active Users
https://ukie.org.uk/research#demographics
In 2017, the UK mobile market is very evenly represented between the genders, with a 48% female / 52% male split between those who are playing more than once a month.