FutureZoneSummit gamification keynote
•
1 j'aime•1,321 vues
Slides from Pete Jenkins' Keynote on gamification at the FutureZoneSummit in Cologne, Germany (June 2017). Introduction to gamification, gamified CRM case study and an overview of delivering successful gamification projects.
Recommandé
Contenu connexe
Similaire à FutureZoneSummit gamification keynote
Similaire à FutureZoneSummit gamification keynote (18)
Plus de Pete Baikins
Plus de Pete Baikins (20)
Dernier
Dernier (20)
FutureZoneSummit gamification keynote
- 1. Gamification: How to Use Game Design Concepts and Techniques to Achieve Meaningful Results Pete Jenkins – June 2017
- 2. © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador forWorthing & Adur and Brighton & Hove Chambers of Commerce
- 4. Gamification refers to the use of game mechanics in non-gaming contexts
- 5. • 3.12 million drivers through the radar zones • 40 per cent of speeding drivers slowed to below the speed limit • Speeding vehicles passing the signs have reduced their speed by an average of 9.6km/h • average reduction in speed for all vehicles passing the speed warning signs has been 5.4km/h • Budget AUS$854,000 for 26 signs Brisbane City Council – Emotive Feedback
- 6. Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
- 7. How much did Destiny make in sales on the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
- 8. Activision Blizzard’s players racked up how many hours of play time in 3rd Quarter 2016? A. 100 million B. 1 billion C. 10 billion
- 12. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
- 14. Points Resources Boss fights Game components Content unlocking Badges Levels Progression Collections Achievements Social graph Leaderboards Teams Combat Virtual goods Quests Virtual currency Avatars Gifting
- 16. AESTHETICS
- 19. BADGES © GAMIFICATION+ LTD 2015 19
- 20. LEVELS © GAMIFICATION+ LTD 2015 20
- 21. COINS © GAMIFICATION+ LTD 2015 21
- 22. VIRTUAL GOODS © GAMIFICATION+ LTD 2015 22
- 23. COLLECTIONS © GAMIFICATION+ LTD 2015 23
- 24. INCENTIVES
- 25. LEADERBOARD
- 26. POINTS & SKILLS
- 27. GAME DASHBOARD
- 28. ACTIVITY FEED
- 29. WHAT’S GOING ON FEED
- 30. MISSIONS
- 31. TOP 10 USERS Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 32. TOP USER Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 33. LEAD BY EXAMPLE Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 34. BADGES Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 35. COINS Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 48. GamificationTip Game players are already found throughout our businesses. Notice, value and reward game thinking Use their creative and strategic thinking and embed games into your culture.
- 49. https://www.superbetter.com Please attempt: • Bad Guys – • The Sticky Chair • Power Ups - • HugYourself • HumanTag
- 50. Thank you for playing. Today we’ve looked at: • Neuroscience & psychology • Game components • Gamified CRMs • Strategies for successful gamification So, any questions? pete.jenkins@gamificationplus.uk https://gamificationplus.uk @gamifiplus @petejenkins