Serious Play: How to use gamification to boost employee and customer engagement

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Lunchtime talk on gamification giving an introduction to the neuroscience and psychology behind it, along with some interesting examples. Talk given by Pete Jenkins at VR and immersive digital experts MAKE [REAL] in Brighton UK on 1st July 2019.

Business

P E T E J E N K I N S @
M A K E [ R E A L ]
SERIOUS PLAY:
HOW TO USE GAMIFICATION
TO BOOST EMPLOYEE AND
CUSTOMER ENGAGEMENT

ABOUT PETE
• CEO – GAMIFICATION+ LTD (BOFTA 2018 Award
Winner)
• Export Champion – Department for InternationalTrade
• Entrepreneur in Residence - University of Brighton
• Advisory Board Member – Brighton Business School
• Chair - Gamification Europe Conference
• Founder – Gamification Awards
• Practice Director, Gamification - Intelestream Inc
• Ambassador - Brighton & Hove Chamber of Commerce
• Guest Lecturer – King’s College London & ESCP Europe

Gamification is the process of making
activities more game like
(Re)Defining Gamification: A Process Approach
Werbach (2014)

A. 100 million
B. 1 billion
C. 10 billion
Activision Blizzard’s players racked up how many
hours of play time in 4th Quarter 2017?
A. 1 billion
B. 14 billion
C. 29 billion

What percentage of video game players in the
UK (in 2014) are female?
A. 27%
B. 41%
C. 52%

“UX design is
about removing
problems from the
user. Game design
is about giving
problems to the
user”
Raph Koster

Three basic needs
Competence
Autonomy
Relatedness
Self-DeterminationTheory

Three key drivers
Mastery
Purpose
Autonomy
Daniel Pink - Drive

M A R C Z E W S K I ’ S T H R E E L A Y E R S
O F M O T I V A T I O N

EX A MP LE GA M E
M ECH ANI C
T I M E R - C O U N T D OW N

GAMIFICATION+ SUCCESS
FRAMEWORK
https://gamificationplus.uk/game/

https://www.superbetter.com
Please attempt:
• Bad Guys –
• The Sticky Chair
• Power Ups -
• HugYourself
• HumanTag

P E T E . J E N K I N S @ G A M I F I C A T I O N P L U S . U K
H T T P S : / / G A M I F I C A T I O N P L U S . U K
@ G A M I F I P L U S @ P E T E J E N K I N S

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Serious Play: How to use gamification to boost employee and customer engagement

1. P E T E J E N K I N S @ M A K E [ R E A L ] SERIOUS PLAY: HOW TO USE GAMIFICATION TO BOOST EMPLOYEE AND CUSTOMER ENGAGEMENT

2. ABOUT PETE • CEO – GAMIFICATION+ LTD (BOFTA 2018 Award Winner) • Export Champion – Department for InternationalTrade • Entrepreneur in Residence - University of Brighton • Advisory Board Member – Brighton Business School • Chair - Gamification Europe Conference • Founder – Gamification Awards • Practice Director, Gamification - Intelestream Inc • Ambassador - Brighton & Hove Chamber of Commerce • Guest Lecturer – King’s College London & ESCP Europe

3. WHAT DO YOU PLAY?

4. Gamification is the process of making activities more game like (Re)Defining Gamification: A Process Approach Werbach (2014)

6. A. 100 million B. 1 billion C. 10 billion Activision Blizzard’s players racked up how many hours of play time in 4th Quarter 2017? A. 1 billion B. 14 billion C. 29 billion

7. What percentage of video game players in the UK (in 2014) are female? A. 27% B. 41% C. 52%

8. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster

9. Dopamine Oxytocin Serotonin Endorphins

10. MASLOW’S HIERARCHY OF NEEDS

11. Three basic needs Competence Autonomy Relatedness Self-DeterminationTheory

12. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive

13. FREE RICE

14. M A R C Z E W S K I ’ S T H R E E L A Y E R S O F M O T I V A T I O N

15. EX A MP LE GA M E M ECH ANI C T I M E R - C O U N T D OW N

16. JAMES BOND – TIMER 16

17. GA MI F ICATIO N EX A MP LE S

18.

19.

20.

21. GAMIFICATION+ SUCCESS FRAMEWORK https://gamificationplus.uk/game/

22.

23. https://www.superbetter.com Please attempt: • Bad Guys – • The Sticky Chair • Power Ups - • HugYourself • HumanTag

24. P E T E . J E N K I N S @ G A M I F I C A T I O N P L U S . U K H T T P S : / / G A M I F I C A T I O N P L U S . U K @ G A M I F I P L U S @ P E T E J E N K I N S

Serious Play: How to use gamification to boost employee and customer engagement

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