1. 2,533,461
2,016,405
2,468,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Annual Visitors – 16 Year Snapshot 1998 -2013
Hilton Head Island, South Carolina
- 20% from 1998
- 2.6% from 1998

2. 11,800,000
15,200,000
2,383,000 2,370,000
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
1997 2012
Myrtle Beach vs Hilton Head – Annual Visitors Growth – 16 Year Snapshot
Myrtle Beach Hilton Head Island
+29%
-1%

3. -
5,000,000
10,000,000
15,000,000
20,000,000
2001 2002 2003 2004 2005 2006 2007
Myrtle Beach – Visitors 2001 through 2007
2,050,000
2,100,000
2,150,000
2,200,000
2,250,000
2,300,000
2,350,000
2001 2002 2003 2004 2005 2006 2007
Hilton Head Island – Visitors 2001 through 2007

4. $2,605,044
$4,746,802
$6,404,449
$5,469,447
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
ATAX and Visitors Trends
Visitors ATAX

5. $4,842,679
$7,139,191 $6,813,744
$5,474,695
$4,543,948
$5,348,922
$2,592,725
$1,951,223
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
2007 2008 2009 2010 2011 2012
Chamber and CVB Revenue vs. Administrative Expenses
Revenue Administrative Expenses Available Monies to Support Chamber and Tourism

6. $0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
Myrtle Beach Savannah Charleston Hilton Head
Payroll/Visitor
City Payroll/Visitor
Myrtle Beach $0.36
Savannah $0.50
Charleston $0.59
Hilton Head $1.05

7. City Payroll % of Rev
Myrtle Beach 12%
Charleston 33%
Savannah 41%
Hilton Head 46%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Myrtle Beach Charleston Savannah Hilton Head
Payroll % of Rev

8. $148,681
$344,530
$375,309
$389,068
$409,704
$435,121 $441,536
$535,295
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Wichita KS Washington
D.C.
Chicago Philadelphia Las Vegas San Diego San Francisco Hollywood
CVB Exec Pay
3.4
mill
17.9
mill
38.1
mill
37.9
mill
38.9
mill
32.0
mill
15.9
mill
27.0
mill
Visitors Annually
HHIBCC -
Bill Miles
HHIBCC -
Bill Miles

9. 3
9.2
0 2 4 6 8 10
Myrtle Beach
Hilton Head Island
Employees/Million Visitors
1.13
3.83
- 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50
Myrtle Beach
Hilton Head Island
Employees/$ Million Revenue

10. $150.90
$153.26
$149.84
$152.56
$156.44
$146
$148
$150
$152
$154
$156
$158
2006 2007 2008 2009 2010 2011 2012
Hilton Head Island ADR Average (Jun - Aug)
2006 – 2012
Increase
+16.4%
+ 3.7%
To keep up with inflation
$136.90
$171.85
+ $3.05
- $14.41
$174.37 - $18.45
$120.21
$129.53
$117.44
$130.32
$139.95
105.00
110.00
115.00
120.00
125.00
130.00
135.00
140.00
145.00
2006 2007 2008 2009 2010 2011 2012
Myrtle Beach ADR Average (Jun - Aug)
$155.92
2013

11. 77.47
75.80
76.23
74.20
72.00
73.00
74.00
75.00
76.00
77.00
78.00
2010 2011 2012 2013
Occupancy Rates June - August - Hotels (percent)

12. $947,100
$757,500
$350,000
$301,600
$251,000
$240,000
$206,500
$196,000
$190,000
$180,000
$157,800
$150,000
$150,000
$121,500
$50,000
$48,000
$42,000
$40,000
$40,000
$37,850
$29,350
$27,500
$25,000
$25,000
$20,000
$14,000
$6,000
$0 $200,000 $400,000 $600,000 $800,000 $1,000,000
Operations and Management
RBC Heritage
Meetings & Group
Agency Fees
Collateral/Fulfillment E-promos, Vacation Planner
SEM/other digital marketing
Specialty Marketing Coop
VCB Sales, Mkt, Visitor Services & Operations
Research and Planning
Leisure Coops
Destination PR
Golf
Air Service Promos
International Shows/Coops
Culinary
Free Lance Fees
Lead Prospecting/SDF
Broadcast
Trade Sponsorships
Print
Tradeshows
Special Marketing Events
Tennis
Cultural Heritage
Sweet Tea Partnership
Packaging Promotions/Seminars
Promotional Giveaway
2013 – 2014 Presentation to ATAX Committee