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Professional Social Networking: Past, Present & Future@petercrosby
Viadeo is… 25 million members worldwide 1 million new members / Month 150 million viewed pages / Month 100 000 connections / Day
David vs. Goliath ?
One size fits all vs. The world’s PSN
In the beginning… bulletin boards
The WEB is finally becoming UNIVERSAL… “1.8 Billion users worldwide – 26% of humanity –   ¾ of populations  in  Western countries & about 10% in Africa” (Source: Internet World Stats) …and still its GROWTH is PHENOMENAL!! 400% globally since 2000 – 1500% in Africa – 900% in Latin America 550% in Asia and even 300% in Europe
SOCIAL NETWORKING is changing the web 350 million members,  5 billion minutes / day spent on Facebook, Twitter ‘s monthly  growth up to 1400% v 2 out of 3 internet users are on social networks  4th most popular online activity (ahead of email) 10% of time spent on the web – and so on…  (Source: Nielsen)
INFO FLOW: exponential growth 100M viewed videos on YouTube / day  15M articles on Wikipedia   Synchronized GLOBALLY… 534M / month Add This users share articles  in 50 languages, 1 article shared on Viadeo  generates 5 new readers …in REAL TIME, from ANYWHERE Info is automatically and globally synchronized from anywhere: websites, smartphonesthru API …from ANYONE Any individual produces info that can to be shared, recommended, tweeted, etc.
The WEB is OPEN Platforms are open and interoperate thru APIs and web services, information feeds are shared.  The next step: Web without websites? CONTENT is no more king The INDIVIDUAL is ! The web is about sharing & engaging “It’s not what you do but who you know” His differences make the difference..  even in a globalized world.    Both from a personal & professional      point of view
Social Networks: Growth and segmentation Social Networks are the fastest growing Internet segment   ,[object Object],Users use different networks for different activities Socializing Business and Career Photo & Video Thematic Users require dedicated tools and services for each different activity Users require clear separation between social and professional life Source: 20 decibels, January 15, 2010
Professional Social Network: What for? Why join a PSN? ,[object Object]
 Find suppliers		16%
 Find clients		25%
 Find financial partners	11%
 Find new career opportunities	54%
 Recruitment		16%Note : Viadeo’s studies on motivation of members to join Viadeo
Professional Social Network: For whom? 2006 2008 2010 Everyone
Professional Social Network: Where ? Internet population (in million users) 45M 46M 28M 20M 54M 43M 220M 30M 32M 29M 96M 360M 10M 87M 19M 13M 7M 81M 4M 27M 20M 11M 30M 67M 17M 8M 5M 20M Everywhere (1.7Bn Internet users worldwide) Source: www.internetworldstats.com
Professional Social Network: What opportunities? Networking, Business and Career opportunities 20% 80%  International National / Local  ,[object Object],[object Object]

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Pete Crosby Plugg 2010

  • 1. Professional Social Networking: Past, Present & Future@petercrosby
  • 2. Viadeo is… 25 million members worldwide 1 million new members / Month 150 million viewed pages / Month 100 000 connections / Day
  • 4. One size fits all vs. The world’s PSN
  • 5. In the beginning… bulletin boards
  • 6. The WEB is finally becoming UNIVERSAL… “1.8 Billion users worldwide – 26% of humanity – ¾ of populations in Western countries & about 10% in Africa” (Source: Internet World Stats) …and still its GROWTH is PHENOMENAL!! 400% globally since 2000 – 1500% in Africa – 900% in Latin America 550% in Asia and even 300% in Europe
  • 7. SOCIAL NETWORKING is changing the web 350 million members, 5 billion minutes / day spent on Facebook, Twitter ‘s monthly growth up to 1400% v 2 out of 3 internet users are on social networks 4th most popular online activity (ahead of email) 10% of time spent on the web – and so on… (Source: Nielsen)
  • 8. INFO FLOW: exponential growth 100M viewed videos on YouTube / day 15M articles on Wikipedia Synchronized GLOBALLY… 534M / month Add This users share articles in 50 languages, 1 article shared on Viadeo generates 5 new readers …in REAL TIME, from ANYWHERE Info is automatically and globally synchronized from anywhere: websites, smartphonesthru API …from ANYONE Any individual produces info that can to be shared, recommended, tweeted, etc.
  • 9. The WEB is OPEN Platforms are open and interoperate thru APIs and web services, information feeds are shared. The next step: Web without websites? CONTENT is no more king The INDIVIDUAL is ! The web is about sharing & engaging “It’s not what you do but who you know” His differences make the difference.. even in a globalized world. Both from a personal & professional point of view
  • 10.
  • 11.
  • 14. Find financial partners 11%
  • 15. Find new career opportunities 54%
  • 16. Recruitment 16%Note : Viadeo’s studies on motivation of members to join Viadeo
  • 17. Professional Social Network: For whom? 2006 2008 2010 Everyone
  • 18. Professional Social Network: Where ? Internet population (in million users) 45M 46M 28M 20M 54M 43M 220M 30M 32M 29M 96M 360M 10M 87M 19M 13M 7M 81M 4M 27M 20M 11M 30M 67M 17M 8M 5M 20M Everywhere (1.7Bn Internet users worldwide) Source: www.internetworldstats.com
  • 19.
  • 20. Their VALUE is linked to their e-REPUTATION
  • 21. e-REPUTATION is based on RECOMMENDATIONPSN are changing PROFESSIONALS & COMPANIES PSN bring more transparency
  • 22.
  • 23.
  • 24.
  • 25. ADDED VALUE takes time & comes out of engagement, personal relations
  • 26.

Notes de l'éditeur

  1. Keep for final slide