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Limassol Branding Project
1. Presentation of the
Limassol Branding Project Peter Economides
peter@felixbni.com
+306947379967 (m)
Four Seasons Hotel +302104110825 (o)
@petereconomides
Limassol www.felixbni.com
7 July 2011
11. “Thereʼs little need to disguise our burning passion for
all things Leica. Whatʼs good enough for Henri Cartier
Bresson is certainly good enough for us too.”
12. "They are made in the same factory.
They have the same sensor, lens, LCD, housing material, embedded software, battery, and battery
charger. Both take identical pictures. Yet, the Leica is often described as taking warmer, smoother,
somehow better pictures than the Lumix, which would be amazing given the technology is identical."
www.gizmodo.com
13.
14.
15. A brand is nothing more than a set of
impressions that lives in consumers’ minds
16. A powerful brand is a set of powerful,
consistent and believable impressions
18. The best brands are protagonists.
They represent the category.
19. “It should be the ambition of every brand
to be the protagonist of its category”
Scott Bedbury
20.
21. What’s the Coca-Cola of cigarettes?
The Marlboro of vodka?
The Absolut of sports shoes?
The Nike of coffee shops?
The Starbucks of small city cars?
The Smart of internet search engines?
The Google of computers?
The Apple of Mediterranean cities?
23. Establish Limassol as the top
destination city in the Mediterranean
internal and external tourism
residence
culture
conventions
business
financial
investment
34. “I swim everyday, summer and winter”
“I get off the highway early - just to see the sea.”
“I cycle along the beachfront to work.”
“I bought this property because of the view it has of the sea.”
35.
36. “The day that Limassol turned to face the sea the city smiled.
And the sea smiled back.”
66. SEA
RELATIONSHIP WITH THE SEA
WELCOMING / EXOKARDIA
NO GHETTOS
DIVERSE AND COSMOPOLITAN
COMMERCIAL
GLENTI
WORK HARD PLAY HARD
AMBITIOUS
OPTIMISTIC
PROUD OF THE CITY
NO CIVIC RESPONSIBILITY
THE LANDMARK ISSUE
SHIPPING
74. Like this
on facebook!
http://www.facebook.com/Limassolbrand
75. See you Like this
on twitter! on facebook!
@limassolbrand
76. t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE
CONVERSATION
Share today
Shape tomorrow
www.limassolbranding.com
77. t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE
CONVERSATION
Share today
Shape tomorrow
www.limassolbranding.com