This document provides information about B2B sales in Singapore. It discusses how Bebop generated over $25 million SGD in free press and $3.5 million SGD in sponsorships through campaigns and events attracting over 500,000 people. It also summarizes credentials and partnerships of key Bebop members. The document then outlines comprehensive approaches to B2B sales in Singapore including common pain points, networking tips, and how to qualify and apply for government grants.

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B2B SALES IN SINGAPORE

2. • Planned and carried out campaigns that generated over $25 million SGD in free press
• Secured over $3.5 million SGD in cash and in-kind sponsorship
• Organized corporate events, concerts and showcases all around Asia in which were attended
by over 500,000 people
• Oversaw fundraising promotions in the South East Asian tech industry that raised over $100
million USD
• Headquartered in Singapore with a regional presence in Bangkok (Thailand), Kuala Lumpur
(Malaysia), Bandung (Indonesia), and Sydney (Australia).
BEBOP CREDENTIALS
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and others
TECH SELECTED PORTFOLIO

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KEY BEBOP PARTNERS
Peter Justin Yu
Chief Marketeer
(Based in Sydney)
With 17 years of digital
marketing, PR, and lead
generation experience,
Peter is the main agent
for meaningful
conversations with key
stakeholders and
audiences for many
high-tech and traditional
customers across the
Asia Pacific.
Daniel Milton
Wordsmith
(RMIT Graduate)
With a keen eye for
creativity, Daniel has
been applying his vision
to PR in Singapore and
Australia. As the lead
content generator, he
strives on achieving and
then exceeding the
objectives. Daniel is also
a Senior Fixer at AASIA
Productions working
commercial shoots
around Southeast Asia.
Mark Koh
Opportunity Wizard
(Murdoch MBA)
Former Tech founder with 2
exits. Diplomatic
experience as current
Secretary general of
Central and Eastern
European Chamber of
Commerce (CEEC.org.sg).
Blockchain advocate and
consummate business
developer and launcher
with experience in 4
continents.

5. A comprehensive approach to B2B sales in SG
Pain points and pitfalls when selling in SG
Business Faux Pas in SG
Networking and the SG diaspora in AU
Tips to get grants
5
CONTENT

6. ❖ According to Hubspot Singapore
➢93% of B2B buying processes begin with an online search
➢ 80% of business decision-makers prefer company information in a series of articles
➢ Millennials are 247% more likely to be influenced by trusted blogs or media sites
➢ The most popular search engine is Google and in second place is YouTube
❖ The goal for B2B sales is to increase:
➢Users
➢Partners
➢Investors
STATS DON’T LIE
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COMPREHENSIVE APPROACH
MARKETING
- Map out a PR/marketing strategy
along with content circulation
DIGITAL
STRATEGY
- Align content and media
with SEO/SEM for better
web presence
SEARCH ENGINE
ON/OFFLINE
EVENTS
- Get onto more speaking, closed doors
and industry related events for
stronger networking effect
PRODUCTION
- Short videos to explain to
prospective clients, visual media
for marketing ammunition
VIDEO
GENERATION
- Using social networks and personal
introductions to engage your
prospects’ key decision makers and
add them to sales funnel
LEAD

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PAINPOINTS & PITFALLS OF SELLING
❖ Singapore financial regulation fines
increase by 68% in 2020
➢ Market abuse
➢ Financial misconduct
➢ Control breaches related to money
laundering.
❖ Most common fines facing businesses
➢ Lack Of Data Protection Officer (up
to $10,000)
➢ Covid-19 Breach ($1,000 and cease
of operations)
➢ Late Lodgement of Annual Filing
Requirements ($300 and up)
Singapore Is A FINE Country:

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PAINPOINTS & PITFALLS OF SELLING (2)
The Ways Of The World: Middlemen & Gifts

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PAINPOINTS & PITFALLS OF SELLING (3)
Government Tenders are open to all, but only awarded to some
❖ GeBIZ
➢ Every registered company can bid
➢ Minimum 3 bidders
➢ The lowest costing bid is chosen
■ But...the preferred vendor usually wins
❖ To become a preferred vendor
➢ Certification from other government -linked
agencies
■ i.e. PMC (Course / Test / Panel Review /
Yearly Renewal) for EDG grant projects
➢ Existing relationship needed with tendering
agency
■ Ideally, get invited to bid

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BUSINESS FAUX PAS IN SG

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BUSINESS FAUX PAS IN SG

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BUSINESS FAUX PAS IN SG

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BUSINESS FAUX PAS IN SG

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BUSINESS FAUX PAS IN SG

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BUSINESS FAUX PAS IN SG

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BUSINESS FAUX PAS IN SG

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BUSINESS FAUX PAS IN SG

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NETWORKING & SG DIASPORA
❖ 65,000 Singaporeans in Australia
➢ Singapore Merlion Club
➢ Singapore Business Circle
➢ Singapore Western Australia Network
❖ Local business associations
➢ ASME
➢ SCCCI
➢ ACE
❖ International Trade Offices / Associations
➢ Austcham
➢ Britcham
➢ American Club
Singapore Is A Small Country:

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GOVERNMENT GRANTS IN SINGAPORE
❖ The Singapore government has always been supportive of SMEs by providing
numerous avenues for financial support from tax incentives to grants. As such, this is
one of the many reasons why Singapore has become such a popular spot for global
businesses to site.
❖ DIGITALISATION Grants can cover up to 80% for solutions
A high degree of adoption due to COVID

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TIPS ON GRANTS
❖ Popular grants to consider
➢ Enterprise Development Grant (EDG): Best for companies looking to upgrade
the business, innovate or expand overseas.
➢ Market Readiness Assistance (MRA): Best for companies looking to expand to
overseas markets.
➢ StartupSG Founder: Best for startups looking to expand to overseas markets.
➢ Productivity-Max (P-Max): Best for companies looking to hire and improve HR
practices

24. QUALIFYING FOR EDG
❖ SMEs can apply for EDG if they meet the following criteria:
➢ Registered and operating in Singapore
➢ Purchase/lease/subscription of the IT solutions or equipment must be used in Singapore
➢ Have a minimum of 30% local shareholding; with Company's Group annual sales turnover less than S$100
million, OR less than 200 employees (for selected solutions only)
❖ Eligible employers who fulfil the following criteria can also qualify for additional subsidies under the SkillsFuture
Enterprise Credits (SFEC) scheme:
➢ Have contributed at least S$750 Skills Development Levy over the qualifying period
➢ Have employed at least three Singapore Citizens (SCs) or Permanent Residents (PRs) every month over
the same period
➢ Have not been qualified for SFEC at any of the earlier periods

25. CORE PROJECTS THAT QUALIFY UNDER EDG
❖ Strategic Brand and Marketing Development
❖ Business Strategy Development
❖ Human Capital Development
❖ Service Excellence projects
❖ Financial Management projects
These areas are classified as “Core capabilities”

26. HOW TO APPLY FOR EDG
❖ You need an Enterprise Singapore-recognised consultant with certification, who will have
the expertise and ethics to execute the project.
❖ Access to the government grants portal

27. KEY TAKEAWAYS (B2B SALES IN SG)
❖ Take a comprehensive approach to your inbound and outbound lead generation
❖ Build your network (local / government)
❖ Take note of the do’s and don’ts
❖ Apply for grants (where possible)

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MORE THAN WORDS
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