Campfire is a blueprint for social networking which we believe addresses a currently untapped niche in the creative community. It has been devised and is led by social entrepreneur Pete Lawrence, the founder of the successful Cooking Vinyl record label and Big Chill festivals. The Big Chill was well known for its thriving and proactive online community before the current mainstream social networks were established. Campfire aims to be different. We want to build a complete ecosystem for the inspired and imaginative person thinking about culture and creative practice; arts meets science meets activism meets crafts meets funding meets social interaction. It is clear that there exists a large, untapped demographic who are actively engaged in the creative industries, are wary of commercial interests impacting on their social networking experiences and are brand-aware trendsetters and tastemakers looking for something fulfilling, informative and practical, in order to make tangible the things that are presently intangible. Turning dreams into reality. We hope you will find our Campfire circle warm and inviting, as well as being productive and fun. Launch is scheduled for 2015, and we will announce our first event plans upon launch.

1. about
sparks for creativity…
network events campaignethos empower

2. manifesto
network events campaignethos empower
Campfire tour >>

3. manifesto
Campfire is a blueprint for social networking which we believe addresses a currently untapped niche in the creative community. It has been
devised and is led by social entrepreneur Pete Lawrence, the founder of the successful Cooking Vinyl record label and Big Chill festivals. The Big
Chill was well known for its thriving and proactive online community before the current mainstream social networks were established.
Campfire aims to be different. We want to build a complete ecosystem for the inspired and imaginative person thinking about culture
and creative practice; arts meets science meets activism meets crafts meets funding meets social interaction.
It is clear that there exists a large, untapped demographic who are actively engaged in the creative industries, are wary of commercial interests
impacting on their social networking experiences and are brand-aware trendsetters and tastemakers looking for something fulfilling,
informative and practical, in order to make tangible the things that are presently intangible. Turning dreams into reality.
We hope you will find our Campfire circle warm and inviting, as well as being productive and fun.
campfire
ethos >>

4. manifesto
ethos
Our ecosystem revolves around communication, culture and creative practice. The Campfire is the focal point of getting together and
share stories, dreams and ideals. The Convention is the gathering - around a similar interest, idea or hobby. Out of that coming together,
we aim to build a dynamic, vibrant community with soul and purpose.
Helping make dreams come true
Linking people globally
Finding common denominators whilst recognising and respecting differences
Providing a collaborative platform for the benefit of all
Enabling change through collective wisdom
Acting as a catalyst and enabler so that ideas, thoughts, knowledge and learning can be shared
Adding purpose, vision and value
Being open to new possibilities, directions and solution
Developing innovative initiatives and campaigns
Promoting ethical ways of working together
Supporting and nurturing creativity and talent
Helping people unleash their inner entrepreneur
Creating opportunities personally, socially and financially for members
Getting things done and having fun in the process
network >>

5. manifesto
network
Connect with like-minds and open yourself to new ideas, inspirations directions and goals, via our features:
• Craft and build your own virtual workspace as a solo or collaborative project.
• Develop your artistic and entrepreneurial potential via bespoke Project portfolios and Microsites
• Find collaborators and share ideas as your project unfolds.
• Join any of our Guilds and tap into extensive pooled knowledge through relevant articles, links and forum discussion.
• Build your own Campfire -- resources at your fingertips for better business.
• Full profile, portfolio and CV capability.
• Galleries, uploads, embeds, status updates, search by category and by tag.
• Enjoy shop-front capabilities to allow members to generate income.
• Pioneer directions for creative business – all essential networking features and no office overheads
• Play your part in helping build a social hub with physical events and a strong offline presence
As the community grows, each Guild will self publish its own magazine made up of the best blogs, articles, comment, reviews,
analysis, multi-media content and playlists..the best of the Guilds content will also make up a curated top-level Campfire
magazine
events >>

6. manifesto
events
From the founder of ‘boutique’ festivals, here is the future events blueprint.
• A new style of global networking event.
• Meet members face to face.
• Participate in workshops, ideas exchange and seminars.
• Enjoy the best in music, film, art, cinema, spoken word, debates, food and drink.
campaign >>

7. manifesto
campaign
Our campaigning ethos will founded on principles of enabling a more egalitarian society, with more devolved power, increased local control, less reliance on
central Westminster decisions. An ethos which returns to the values of people uniting in ideas, words, music, art and dance round more horizontally
structured, more co-operative society model which draws people together. A high tech, socially-based operation born out of a low tech traditional
humanitarian concept.
Campfire intends to become a campaigning body based around the following principles :
A more egalitarian society,
More devolved and less centralised power,
Increased local initiatives less reliance on central Westminster decisions.
A more horizontally structured, more co-operative society
Daylight saving time in UK winters
A political structure which draws people together.
A high tech, socially oriented operation born out of a low tech traditional humanitarian concept.
+ many more issues and causes
empower >>

8. manifesto
empower
Empower yourself as a :
• Conceptualist Look at ways, means and solutions for making your dreams come true
• Team Player Build connections, inspire others
• Artist Create, compose, craft and design
• Entrepreneur Turn dreams into reality and income
• Pioneer Demo your ideas in a sympathetic environment
• Orator Express yourself and infuse your passions
• Tastemaker Become an arbiter and messenger
• Critic Challenge preconceptions
• Journalist Become a commentator and diarist
• Collaborator Work together with others on exciting new initiatives
• Shopkeeper Sell the fruits of your labours
• Activist Be an agent for social change and make things happen
• Conversationalist Widen your circle of friends
• Curator Compile the best of the site’s content for your reference and use
• Editor Control and publish your own content
• Endorser Like and recommend others’ content
• Consultant Impart wisdom in the guilds’ forums
• Campaigner Champion worthwhile causes
• Student Learn and be inspired
• Stakeholder Help the community grow
• Organiser Get involved in offline events
• Enabler Help make others’ dreams come true
• Human Increase your awareness and tolerance of those around you
features >>

9. • Full personal profile
• Biography and testimonials
• Friends
• Activity tracker
• Messaging
• Social Shares
• CV
Profile
Base Camp
• Full collaborative capability
• Media Centre mood board
• Portfolios
• Playlists
• Video and audio embeds
• Events
• Photographic galleries
• Links bookmarking resource
• Tag and categories
• Chat to friends and newcomers
• A forum for each Guild
• Subscribe to priority threads
• Common interest groups
• Editorially curated
• Magazine for each Guild
• Articles
• Activity Wall
All pages will have clean, elegant design, multi-language capability and be optimised for use with mobiles and tablets
PRO MEMBERS FREE MEMBERS FREE MEMBERS
Projects
See your dreams evolve
Guilds
Members Clubs
Forums
Chat
The Campfire Village Map
FREE MEMBERS
manifesto
more features >>

10. • Individual and collective marketplace
• Ethos
• Benefits
• Tutorials
• Team
• Privacy Policy
• Ts and Cs
• Subscriptions
• Campfire Foundation
FREE MEMBERS PRO MEMBERS
Library
Tutorials, FAQs, Ts&Cs
Market
Sell your wares
All pages will have clean, elegant design, multi-language capability and be optimised for use with mobiles and tablets
• All your links in one place
• Status Updates
PRO MEMBERS
My Campfire
Resources
Magazine
The best articles
• Campfire journalism at its best
• Blogs
manifesto
The Campfire Village Map
Guilds >>

11. community
INFORM
Guilds - our Campfire clubs
BALANCE CONNECT MAXIMISE DISCOVER
EXPLORE TASTE STYLE PLAY HOME
ART SOUND WORD STAGE VISION
fine art, design, crafts,, architecture music, festivals & gigs, radio literature, language, publications theatre, comedy, dance film, photography,TV
travel, holidays, nature food & drink, eating out, nutrition fashion, retail sports, games, hobbies property, interiors, gardening
news, politics, education, campaigning health, spirituality, environment family, relationships, social media business, jobs, money saving,
marketing, crowd funding
science, technology, computers,
internet
COMMUNITY
Campfire Community
CreativeLeisureTools
forLife
Community
manifesto
potential members >>

12. “It would be great to have access to a pool of creatives with
diverse skills and experience from which to receive feedback
and advice, or to develop creative and commercial
relationships..”
Vas Stylianos, promotions co-ordinatior Warwick University
“A huge part of society pines for the magic that concepts like The
Big Chill provided. I liken it to nourishment and a sense of
belonging. Social media is currently lacking the love factor and
Campfire could be a much-needed examplar of positivity and
wholesome community.”
Mark Offord, Firebrand Creative graphic design and branding
“It’s really exciting isn’t it? I mean proper exciting and
full of possibilities. So simple, almost elegant.”
Kate Kinsella, Compere and CloudWatcher
“It’s very clear that it is a different, more
mature model of social networking”
Nadine Mellor, New content editor i-escape.com
“This is a wonderful idea! I feel like there is a real
potential for this to grow in a unique and original way,
without the pressures to fit into some existing model of
how online communities work. Let’s find out. How do I sign
up?”
Richard Emerson, senior software engineer at Zuhike
“I would use Campfire for fun, support, good stuff,
face to face things, creative, interesting, forward-
thinking, ethical, green, doing good for people who
need a hand with projects, linking for mutual benefit.”
Lizzie Jackson, Faculty of Media and communications,
Ravensbourne College of Design and Communication
“The collaborative aspect with like-
minds is very appealing, as is ability to
focus on what you do, as opposed to
what you have done”
John Reid, Interior designer and lounge DJ
“The tone and ethos is great, really spot
on. Clear, approachable, intense but not
exclusive. Go for it!”
Laia Gasch, Independent creative producer
“I think it’s a really great idea.What I like about it is
that it’s about bringing people together that have a
genuine love for the arts. If that ethos is reflected really
well in the policies and running of the initiative and
people feel that, I think you will get a really great
result.”
Julene Siddique,Artistic Director, Human Culture Collective
manifesto
founder >>

13. “Pete Lawrence has a knack for being just a few key steps ahead of everyone else. When he started Cooking Vinyl, he didn't follow trends but anticipated them.
More so when it came to creating The Big Chill, the event that set the stage for what became an international ‘chill out’ music movement that lasts to this day. Along with all this is an ethic that works
towards collaboration, bringing people together and networking. I am not alone in looking keenly forward to what’s coming next.
With such a track record, You can be sure whatever he does will be worthy of interest. And maybe, yet again, emulation.”
Gerald Seligman, Director of WOMEX 2006-9 and advisor to the UNESCO Creative Cities initiative.
“Pete Lawrence is a legend. In addition to his not
inconsiderable DJing & producer skills, he has a gift for
bringing together lovely people and creating something
really special.”
Mr Scruff, DJ and Tea Magnate.
“I’ve known Pete Lawrence since the mid-1980s and have always
wondered just how he keeps so ahead of the game. There seems little
doubt he’ll keep on doing it.”
Mark Ellingham, founder Rough Guides and Publisher of Sort Of Books.
“Pete is a natural force and I await his next move with
excitement.”
Matt Black, Techno geek and co-founder of Ninja Tune
and Coldcut.
“Pete is a natural born connector of people far and wide –
never following, always leading from the alternative frontline.
I look forward to what Pete's next new exciting venture has in
store for us.”
Danny Rampling, global DJ and UK club scene guru
“Pete's ability to predict our cultural and media future were brilliantly manifested by the success of the Big Chill. It is a pleasure to recognise him as the
inventor of such a major movement as the chill out scene. His cultural impact has crossed all international borders and is still in style worldwide. Over
the years I've always looked to Pete for his profound knowledge of all things cool and elegant. His massive fan base of tastemakers also reflects his
quiet sense of integrity. Pete has always led the way, and many of us joyously follow him. He is a genuine visionary who has had a colossal impact on
us all.”
Erica Ruben, Former Executive Producer of Central Park SummerStage, New York.
The defining characteristics of Campfire reflect the invaluable experiences gained by founder Pete Lawrence in his pioneering and critically
acclaimed work as a social entrepreneur in the multimedia and entertainments businesses, especially with respect to his role as the architect of
the successful Big Chill festivals and lifestyle brand. With his established public profile in this sector, Pete is uniquely positioned to drive forward
a venture which capitalises on these needs and provides a platform for their development.
CV 1986 Founder of Cooking Vinyl record label. Recognised as a tastemaker through discovering and recording (on a walkman) Texan singer-
songwriter Michelle Shocked and conceived the celebrated ‘Texas Campfire Tapes’ album which became a huge cult success.
1993 Founded On magazine
1994 Founded The Big Chill club, festival and lifestyle brand. The festival grew to its peak of 30, 000 in 2006. “Perhaps the most amazing and
ambitious club ever devised” Time Out
Pete has experience as a journalist, radio broadcaster and in 2006 was voted into Time Out’s Top 100 ‘movers and shakers’
manifesto
definitions >>

14. where sparks fly and creativity is fired